"Businesses have to adapt by taking the consumers’ guilt out of the equation and helping them express a ‘me' they feel good about whenever they buy. By responding to the evolving priorities and aspirations of Filipino consumers today their need to grow into and present their best selves, to make a positive contribution in the world, to support community and country, to be less wasteful and help the planet businesses will stay relevant and be able to navigate ever-changing markets with ease and effectiveness." ~Jos Ortega, Havas Ortega Chairman, and CEO
“These numbers indicate that Filipino Prosumers have truly realized the power they have in influencing not just the marketplace but society as a whole. The mere act of choosing at the grocery. at the supermarket, in a boutique, or in the mall are more than just shopping and buying for Filipino Prosumers. The choice in itself carries ripples of effect to the rest of the society. For them, the power to choose is more than just about which brand or product to bring home; the choice also reflects how they are answering the call to be socially responsible Individuals." ~Phil Tiongson, Havas Ortega’s Head of Data 8. Analytics
Jos Ortega is the Chairman and CEO of Haves Ortega. the fully integrated communications agency In the Philippines that believes in “Stories. Experiences. Meaning.” He brings with him his strengths as a strategic thinker and over 30 years of experience to the company's highly ranked solutions In media. digital. creative. design. activation, mobile, public relations. and healthcare communications. He is also the Founder and Chairman of BrandLab, the management consulting agency known for harnessing authentic stories to build better brands and companies.
In this study, they shared the change of Filipino behavior in buying, examine the current tension between the love of shopping and ownership with the desire to help the planet and its inhabitants.