Friday, July 1, 2022

Galaxy Racer, Inclusively Yours

"It is a movement never seen before and is quite evident in the Philippines. We see more and more creative content crafted by unique individuals. This movement inspired us (in Galaxy Racer) to create a talent management arm, GXR Creators. GXR Creators' primary agenda is to connect brands with its audiences through GXR's pool of creators. GXR Creators will continue to support our talents, providing them meaningful career advice and the chance to connect them with brands that align with their messaging. The opportunity to reach a more significant number of audience is immense, by simply collaborating with our creators." ~Marcia Guillermo, Galaxy Racer's Country Manager

Galaxy Racer story featuring top-rating Content Creators, Kristine Santamena, Yna Magenda, and Kitz Cua.

Galaxy Racer (GXR), a Transmedia Powerhouse leading the way in esports, content creation, music, and sports, also shows how to lead and cultivate a culture of inclusion. With thousands of team members spread out across the globe, from members of the organization to esports teams to content creators, GXR is indeed a community of diversity.

The world is evolving into a generation with more younger people than ever in our history. And this younger generation is inherently inclusive as opposed to any other generation before it. Their worldview is more expansive as the information channels are wide open, and communication is no longer bordered and limited. It is the internet age, and open-mindedness falls under a fresher and broader definition. 

This generational evolution has created a new breed of information sources that we now commonly refer to as content creators. They dominate the online sphere, from social media platforms to websites, blogs, and vlogs. Each has something unique to offer, and their uniqueness has spurred a fanatical following that is admirable in many ways.

GXR Creators is proud to be collaborating with notable creators like Kitz Cua, Yna Magenda, and Kristine Santamena. With millions of followers across different platforms, these creators (clearly) set themselves apart from other creators through their content. 

Kitz Cua, GXR Creator

"I used to do cosplay videos where I lip-sync to a song or do a dance, but it did not do well. I decided to showcase transitioning from my usual self to a character with my video editing style, which worked well. With Wild Rift, I get to enjoy the game and the interaction with my followers. The streaming community is so tight-knit that almost everyone knows everyone, and I have made many genuine friends.
" ~Kitz Cua

Initially a cosplayer, Kitz Cua, found her home in TikTok and Twitch, where she feels very comfortable creating content and has successfully nurtured a friendly and supportive community. She also livestreams playing Wild Rift.

Yna Magenda, GXR Creator

"Just have fun and make sure you're happy with what you're doing. It helps me to relax, and I decided to Livestream to share with everyone how happy it makes me and to allow my supporters to play with me." ~Yna Magenda, GXR Creator

Yna Magenda, another GXR Creator talent. An avid player of Mobile Legends and streams her plays online. But more than this, Yna shares that the acceptance as "nanay" is the most memorable part of his online career.

Kristine Santamena, GXR Creator

"At the beginning, I was always nervous, but eventually, I got the hang of it, and it became more of a routine." Adding delightedly, "I was encouraged to do it more regularly when I started noticing that my followers were increasing and are watching more regularly to the point that I memorized most of their names. I know gaming and streaming are male-dominated fields, but I do not let that affect me, even when there are negative comments. I just focus on improving my gameplay, being more respectful, not thinking about the negative, and being a good example to both my male and female audiences." ~Kristine Santamena

An early adopter, Kristine Santamena, started to stream as early as 2018. 

Kitz, Yna, and Kristine share a common desire: To always keep their audiences happy, the key to keeping their community together and supportive of whatever they put out as their unique content.

About Galaxy Racer
Galaxy Racer (GXR) is a Transmedia Powerhouse focused on Esports, Content Creators, Music and Sports, with over 100 content creators amassing over 500 million followers and generating over 2.5 billion monthly views. Galaxy Racer was founded in 2019 by Paul Roy. 

Galaxy Racer has a presence in Southeast Asia, Middle East North Africa (MENA), North America, South Asia, Europe.
Nigma Galaxy, its competitive esports division, has an impressive roster of ten esports teams in Dota 2, League of Legends, CS:GO, Fortnite, VALORANT, PUBG Mobile, BGMI and Free Fire.

Galaxy Racer provides live streaming and gaming talents with brand endorsement deals, streaming contracts, creator collaborations, digital rights management, monetization, offline event opportunities, social media management and content programming. 

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