Tuesday, August 7, 2018

TIDE got netizens OOTD guessing who’s wearing “Bagong Bili or Bagong Laba?”

“We know how important it is for Filipinos to have the best-looking uniforms and everyday wear, but we also know that with repeated use, clothes usually look dingy. That’s why we’re delighted to present Tide, which in one wash, keeps clothes looking like new.” ~Jonn Terence Dy, Procter & Gamble’s Country Marketing Manager for Laundry

Bagong Bili or Bagong Laba? Netizens are going crazy over Alex Gonzaga and Melai Cantiveros’ matching OOTD! It started with an unexpected twinning OOTD. Then, netizens can’t get over who’s wearing bagong bili o bagong laba!

In just 24 hours, Alex and Melai’s posts have over 200,000 likes and comment across social media.


In a surprising yet funny incident, Alex Gonzaga and Melai Cantiveros were ‘twinning’ over the same white jumpsuit. And it’s not just your ordinary 'Who wore it better?' case. Plot twist? What got netizens talking is the confusion on who is wearing bagong bili o bagong laba. Now, everyone is feasting over it and throwing their own guesses. Even their co-actors and friends from showbiz are joining in on the craze.

Melai Cantiveros and Alex Gonzaga

Being playful as they are, the two girls posted this on social media and asked their followers to guess whose OOTD is Bagong Bili and Bagong Laba. 

Check out the post of these showbiz stars on Facebook, Twitter and Instagram:
“Teka teka, napahinto ako dito at nagulat ha! Kita ko yung post ni @cathygonzaga at @mrandmrsfrancisco? SWIPE! Bilis! :) Sino ba sakanila ang naka-BAGONG BILI at BAGONG LABA?!? Kilala ko si Melai, ma shopping yan, itong si Alex talo pa kuripot ng daga feeling ko bagong laba yang sakanya. Baka TIDE ginamit para mukhang bago! 
Anong sa tingin niyo? Kanino ang 
#BagongBiliOBagongLaba?” ~Luis Manzano, Celebrity Host and Actor
“Parehong maputi at mukhang bago ang damit nila pero NAKAKALOKA ang hirap hulaan kung kanino ba ang BAGONG BILI at BAGONG LABA! Feeling ko yung kay Melai ang bagong laba kasi sobrang familiar ng pagkaputi niya parang labang TIDE! Ano sa tingin niyo, Cadenators?” ~Lloyd Cadena
With its great cleaning power that removes dirt while brightening whites, your OOTDs can still have that “looks like new” look even after repeated usage, getting that surprising wow from everyone.

Mr. Jonn Terence Dy, Procter & Gamble’s Country Marketing Manager for Laundry

It’s probably the toughest guessing game on social media, and the answer has been revealed to solve the great mystery once and for all, Tide hosted “Bagong Bili o Bagong Laba Fashion Walk-Off”, an interactive fashion show last July 31 at White Space, Makati. Excited guests took part in a game that proved how brand new whites look no different from clothes washed with Tide.

“Sobrang nagulat ako sa fact na ako pala may suot ng bagong laba! As in wow, nakakagulat talaga kasi for me, feeling ko bagong bili suot ko! Totoo talaga na sa isang laba, mukhang bago, kapag Tide.” ~Alex Gonzaga



Host and actor Luis Manzano spotted with his Kalok-alike na si Jezrael Lagata! Nagpahula din sila sa mga guests kung sino sakanila ang may suot na BAGONG BILI O BAGONG LABA.

Dancer at singer AC Bonifacio rumampa sa Tide BAGONG BILI O BAGONG LABA Fashion Walk Off suot ang kaniyang nakaka-gulat sa puting school uniform kasama si Alyssa Santos. 
Spotted! Fourth and Fifth Solomon, rumampa sa BAGONG BILI O BAGONG LABA Fashion Walk Off suot ang parehong WOW sa gulat and suot na mga damit.


“Amazing ang whitening powers ng Tide. From now on, hindi na talaga kailangan bumili parati ng bagong damit para mag mukhang bongga ang outfits mo. With Tide, para ka na ring nakasuot ng bago.” ~Melai, Cantiveros

So all this time it was Alex whose wearing a bagong laba OOTD and Melai was the one wearing a bagong bili OOTD.

Tide BAGONG BILI O BAGONG LABA Fashion Walk Off models along with Melai Cantiveros, Alex Gonzaga, and Luis Manzano show their nakakagulat sa puting WOW outfits. Sa Tide, isang laba, laging mukhang bago!
With its great cleaning power that removes dirt while brightening whites, your OOTDs can still have that “looks like new” look even after repeated usage, getting that surprising wow from everyone. Just like everyone in the audience, it’s hard to tell the difference between bagong bili and bagong laba with Tide.

Hati ang reaction ng mga tao dahil bawat laba sa TIDE parang mukhang bago ang damit. 
Sa Tide,  sa isang laba, mukhang bago!



About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,

SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.


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