Tuesday, August 15, 2023

Hotel Sogo Backs Caloocan Team in MPBL

“By supporting the Caloocan Team, we invest in the growth of local sports, foster unity and promote sportsmanship. Most important of all, we are able to highlight the values of teamwork, perseverance and dedication, all of which are inherent values of our organization”. ~Ms. Sue Geminiano, Hotel Sogo’s Marketing Head

Hotel Sogo's involvement in community sports development, particularly its support for the Caloocan Team in the Maharlika Pilipinas Basketball League (MPBL), demonstrates the company's commitment to actively contribute to the local sporting scene. While Hotel Sogo is primarily known for providing affordable quality accommodation throughout the Philippines, its engagement with the community through sports showcases its dedication to holistic support and social responsibility.

The fact that Hotel Sogo's first branch was established in Monumento, Caloocan in 1993 holds significant historical and sentimental value. This partnership with a local sports team reflects the company's roots and its enduring connection with Caloocan City. Over the years, Hotel Sogo has not only served as a notable landmark in the city but has also contributed to its economic growth and general welfare, making it an integral part of the community.

The collaboration with the Caloocan Team in the MPBL is not only aimed at enhancing the team's profile within the professional league but also at creating a platform to identify and nurture local talents, potentially transforming them into world-class athletes. Hotel Sogo acknowledges the value of this partnership in bridging the gap between the needs of athletes and their aspirations for successful careers in the sports industry.

By aligning with the local sports community, Hotel Sogo is engaging in a form of corporate social responsibility that extends beyond its primary business operations. This kind of support not only benefits the athletes and the team but also has a positive impact on the local community, promoting a sense of pride, unity, and a shared sense of purpose.

Overall, Hotel Sogo's involvement in community sports development exemplifies its commitment to both its business legacy and its responsibility as a corporate citizen. Through this partnership, it is contributing to the growth of local sports talent and fostering a positive impact on the community it serves.

Ms. Sue Geminiano, Hotel Sogo’s Marketing Head, explains the hotel’s dedication to sports and community development.

Hotel Sogo has constantly strived to be significantly present in all areas of national development. By engaging in this new endeavor, the company demonstrates the importance of building relationships with the local communities and collaborating with organizations in finding ways to support the Filipino athletes to achieve their full potential.

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