“Baon has always been part of Filipino life, but today, it goes beyond the traditional packed lunch. With Basta Baon, Bounty Fresh!, we want to show families that delicious and nutritious food can be convenient and accessible throughout the day—whether it's for breakfast, lunch, merienda, dinner, or any moment in between.” ~Stephanie Balois Guerrero, Vice President - Head of Marketing of Bounty Plus Inc.
For Filipinos, baon has always meant more than simply bringing food from home. It can be a lovingly prepared meal packed by a parent, a quick bite tucked into a bag for a busy day, or an extra serving meant to be shared with friends. At its heart, baon brings together practicality, comfort, and the unmistakable warmth of Filipino love.
Now, Bounty Fresh is giving this familiar tradition a fresh take with the return of its “Basta Baon, Bounty Fresh!” campaign. This time, the brand highlights how baon can go beyond the usual lunchbox, making its way into breakfast, merienda, dinner, and even those in-between moments when hunger strikes.
Built around the campaign idea “All Day, Every Day,” Bounty Fresh is redefining baon to suit the realities of today's busy Filipino families. The idea is simple: food that is delicious and nutritious, convenient to prepare, and versatile enough to fuel everyday moments from morning until night.
Melai makes the “impossible” possible
Bringing the “Basta Baon, Bounty Fresh!” campaign back to life is beloved actress and host Melai Cantiveros, who once again serves as the face of the campaign.
Beyond her work in front of the camera, the “Prinsesa ng Masa” is also a busy mom juggling hosting duties, shoots, personal appearances, and family responsibilities. Despite her packed schedule, making sure her husband and two daughters enjoy delicious and nutritious meals remains one of her priorities.
In the campaign's latest digital video, Melai takes the challenge of preparing baon to an amusing extreme—finding herself cooking an entire meal inside a van. The hilarious setup may seem impossible, but it delivers a relatable message for today's busy Filipino families: preparing delicious and nutritious baon doesn't have to be complicated.
With Bounty Fresh's wide range of easy-to-prepare food options, families can create satisfying meals for practically any part of the day—from hectic mornings and school or office lunch breaks to afternoon merienda and family dinners.
Melai's natural humor, authenticity, and real-life experience as a working mom make her a fitting personality to bring the campaign's message to life, adding a playful and relatable touch to the everyday Filipino baon experience.
“My schedule is talagang over-over busy. That’s why I need to stock up on meals that are easy to prepare, fresh and filling, taste delicious, and nakaka-energize the whole day. I’m always looking for food na hindi boring—yung mae-excite yung family ko sa breakfast, lunch, or dinner, whether they enjoy it at home or as a packed meal. Of course, dapat healthy and nutritious din.” ~Melai Cantiveros, Prinsesa ng Masa
Melai previously starred in Bounty Fresh's “Laman ng Isip” video ad and now returns to help take the baon conversation beyond the traditional lunchbox.
A Bounty Fresh choice for every baon moment
At the center of the “Basta Baon, Bounty Fresh!” campaign is a diverse selection of food choices created to fit different meals, cravings, and occasions throughout the day.
For Easy Everyday Faves, families can turn to convenient choices such as the new Bounty Fresh Marinado Chicken Tapa and Marinado Chicken Tocino, as well as Chicken Cut-ups, Chicken Popcorn, Chicken Nuggets, Pork Adobo Cut, Ground Beef, and more. These options make it easier to prepare satisfying meals even on the busiest days.
For families looking for Better-For-You Faves, Bounty Fresh offers Cage-Free Specialty Eggs, No Antibiotics Ever Chicken varieties including Family Feast and Young & Tender, and Free Range Cut-ups—providing more wholesome choices for everyday dining.
And when it's time to gather around the table, Shareable Faves such as Bounty Fresh Gourmet Chicken, K-Fried Chikin, Saucy Torikaraage, Pork Sisig, and Beef Samgyeopsal bring more exciting flavors to meals made for sharing.
Whether it's breakfast before rushing out the door, baon for school or work, an afternoon merienda, or dinner with the family, the campaign brings home one simple message: there's a Bounty Fresh choice for every baon moment.
For Filipinos, food has always been a meaningful way to show love and care. And with delicious, nutritious, and convenient choices available throughout the day, baon can now be more than a lunchtime tradition.
From breakfast to dinner and every craving in between, Bounty Fresh makes baon possible—all day, every day!
Bounty Fresh products are available at leading supermarkets nationwide and online at bountyfreshmarket.ph.
No comments:
Post a Comment