Sony Launches FE 100-400MM F5.6-8 OSS, The Perfect Super-Telephoto Zoom Lens for Hobbyists

Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range

Sony introduces the FE 100-400mm F5.6-8 OSS, a portable super-telephoto 100 mm–400 mm zoom lens for 35mm full-frame AlphaTM E-mount cameras that allows you to get closer to the moments you can't. Despite having super-telephoto capabilities that can shoot up to 400mm, this new lens is lightweight and compact, weighing only about 654 g. Excellent image quality is achieved across the entire zoom range with the most recent optical design, which combines two ED (Extra-low Dispersion) glass elements and two aspherical elements. Furthermore, the lens's integrated optical image stabilization allows for fast, precise autofocus (AF) performance to help capture moving objects like birds, sports, trains, and airplanes, as well as handheld shooting in the super-telephoto range.

Key Features of FE 100-400MM F5.6-8 OSS in Detail:

• Compact, Lightweight Design for Easy Handling, Even for First-time Super-Telephoto Users

With a super-telephoto zoom range of 100–400 mm and a weight of approximately 654 g, the lens is incredibly portable. Its design allows for rapid framing and handheld shooting in addition to making it incredibly portable. Through the use of the "compression effect," which makes distant subjects and distant background elements appear closer together, users can enjoy landscape photography that is only possible with super-telephoto lenses while also taking striking pictures of difficult-to-approach subjects like sports scenes and birds. When using an optional teleconverter, you can double the distance you can capture because the lens supports focal lengths of up to 800 mm or up to 1,200 mm in APS-C mode.

• Sharp Detail through the Entire Zoom Range means you can Capture the Details That Matter 

Regardless of the distance users intend to shoot, its optical design, which consists of two ED (Extra-low Dispersion) glass elements and two aspherical elements that reduce chromatic and other aberrations and provide clear rendering across the entire zoom range, offers exceptional image quality. Its spherical aberration optimization and 9-blade circular aperture make the shooting subject stand out sharply in a soft, natural bokeh. With a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, as well as a maximum magnification of 0.41x, users can also take close-up pictures of nearby objects like flowers and insects in addition to far-off ones.

• Fast, precise AF and built-in optical image stabilization for moving subjects

The fast, precise, and silent AF of the linear motor drive allows the lens to capture moving subjects. The lens also enables high-speed continuous shooting with AF/AE tracking at up to 120 frames per second when used with the full-frame mirrorless camera α9 III.

The integrated optical image stabilization successfully minimizes camera shake during handheld shooting and enables stable framing and shooting, even when taking pictures of distant subjects. Furthermore, even when using a handheld camera, the lens is compatible with the coordinated image stabilization control and Active Mode image stabilization of the camera body, enabling high-quality still and motion picture shooting with less blur. It also supports the camera body's breathing compensation function, which corrects angle of view changes caused by focus position shifts during filming.

• Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance

Its zoom lock switch, focus mode/range switch, and adjustable focus hold button enable comfortable ultra-telephoto photography and speedy operation in a range of shooting scenarios. Additionally, even in the event of unanticipated weather changes, users can shoot with confidence thanks to a design that is resistant to moisture and dust. Ghosting and flare, which can degrade image quality, can be avoided with the help of the included lens hood.

Availability

Please check with your official local Sony retailer for your country’s specific availability and price.

The FE 100-400mm F5.6-8 OSS product video can be viewed here.

For more information, visit: https://www.sony.com.ph/electronics/e-mount-lenses/sel100400

Exclusive stories and exciting new content shot with the new FE 100-400mm F5.6-8 OSS and Sony's other imaging products can also be found at https://experience.sony-asia.com/, a site created to inform, educate, and inspire creators.

SONY CORPORATION

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Sony Alpha Fest 2026 Inspires the Next Generation of Filipino Creators Through Learning, Innovation, and Hands-On Experience

Sony Philippines brought together hundreds of photographers and filmmakers, aspiring artists, and business professionals at Alpha Fest 2026 in Foro de Intramuros to celebrate creativity through interactive experiences, useful workshops, inspirational speeches, and the latest developments in Sony's Alpha imaging ecosystem.

Shuhei Sugihara, Sony President & Managing Director

Sony Philippines President and Managing Director Shuhei Sugihara and Marketing Director Kentaro Imamura formally opened the festival before unveiling Sony's latest imaging innovations, including the Alpha 7R VI, FE 100-400mm F4.5 GM OSS, RX10 V, and the much anticipated FX5.

Kentaro Imamura, Soby Marketing Director

One of the highlights of Alpha Fest 2026 was the display of Sony's most recent imaging innovations, the RX10 V and the brand-new FX5, both designed to meet the evolving needs of today's creators. Sony's fifth-generation all-in-one super zoom camera, the RX10 V, is the ideal travel, wildlife, sports, and everyday photography companion thanks to its versatile 24-600mm ZEISS® Vario-Sonnar T lens, AI-powered Real-time Recognition Autofocus, blackout-free continuous shooting of up to 30 frames per second, and 4K 120p recording in a small body.

A first look of FX5, Sony’s newest addition to the Cinema Line

Meanwhile, Sony's Cinema Line is expanded with the Sony FX5, a powerful full-frame camera intended for professional filmmaking. With its full-frame stacked Exmor RSTM CMOS sensor, the latest BIONZ XRTM processor, integrated AI, and cutting-edge recording features like Open Gate, internal 16-bit X-OCN, and up to 4K 240p recording, the FX5 offers exceptional cinematic performance in a lightweight, production-ready design. Together, the RX10V and FX5 demonstrate Sony's continued commitment to offering state-of-the-art imaging solutions that help content creators, photographers, and filmmakers realize their creative visions.

Throughout the day, attendees had the opportunity to learn directly from some of the most well-known names in photography and filmmaking in the country through genre-focused sessions. Win Magsino talked about wildlife photography and provided advice on how to take pictures of animals in their natural habitats. Jiggie Alejandrino offered tips on creating classic and moving portraits during her talk on wedding and portrait photography. Martin San Diego took over Street Photography and demonstrated how to use everyday occurrences to create engrossing narratives.

Manny Librodo’s shooting session in the Festival Zone

Throughout the day, attendees had the opportunity to learn directly from some of the most well-known names in photography and filmmaking in the country through genre-focused sessions. Win Magsino talked about wildlife photography and provided advice on how to take pictures of animals in their natural habitats. Jiggie Alejandrino offered tips on creating classic and moving portraits during her talk on wedding and portrait photography. Martin San Diego took over Street Photography and demonstrated how to use everyday occurrences to create engrossing narratives.

 

Jason Magbanua shares his techniques on Wedding Videography

During the afternoon sessions, Nicco Valenzuela taught landscape photography, covering composition, light, and narrative in outdoor photography. Renowned wedding filmmaker Jason Magbanua shared his expertise in wedding videography, highlighting cinematic techniques and narrative-driven filmmaking, while one of the Philippines' most well-known portrait photographers, Manny Librodo, spoke about festivals and portrait photography, inspiring attendees with his unique style of portraiture and cultural storytelling.

Q&A Session with National Geographic Explorer, Noel Guevara and award-winning Thai Street Photographer, Tavepong Pratoomwong

Noel Guevarra, NatGeo Explorer, Conservation Photographer & Filmmaker

Tavepong Pratoomwoong, International Street Photographer

Alpha Fest 2026 also featured notable guest speakers from the Alpha community. Noel Guevara, a National Geographic Explorer, conservation photographer, and filmmaker, shared his experiences documenting marine life and advocating for environmental conservation through visual storytelling using Sony's Alpha 7R VI. Award-winning Thai street photographer Tavepong Pratoomwong, who is renowned for his distinct style, encouraged participants to find remarkable moments in ordinary scenes during a special street photography session.

Fast Talk sessions with Miki Labarda

Travel videographer and content creator Miki Labarda also led a special session on stage where she talked about her experiences as a content creator, the growth of the creator community, and the importance of Sony and the Alpha Fest event for visual storytellers like herself. Together, these speakers demonstrated the limitless possibilities of visual storytelling, inspiring craters to take fresh perspectives on well-known subjects while continuously pushing their artistic boundaries.

 

 

As the Alpha community grows, Sony is committed to supporting creators from diverse fields at every stage of their journey with state-of-the-art imaging technology, educational programs, and experiences that inspire them to record and share stories that impact the world.

Pre-Order Offers

 

Camera enthusiasts can still take advantage of exclusive pre-order offers on Sony’s latest imaging innovations. The Sony RX10 V pre-order is still ongoing at SRP PHP 130,999. Customers who purchase from July 10 to August 7, 2026 will receive a free NP-FZ100 Battery worth PHP 4,490, making it a perfect opportunity for photographers and videographers looking for an all-in-one camera capable of capturing everything from everyday moments to wildlife and sports. 

Meanwhile, the newly announced Sony FX5 is available for pre-order at participating Sony Centres and authorized retailers nationwide from July 23 to August 24, 2026 at an SRP of PHP 318,000 for body only and PHP 349,000 with the XLR Handle. Customers may reserve one (1) ILME-FX5 or ILME-FX5B unit with a PHP 5,000 down payment. Upon purchase, customers who successfully register their camera on My Sony will receive a complimentary NP-SA100 battery, valued at PHP 6,400, upon presentation of their email confirmation of successful product registration.

For more information about the Sony RX10 V and Sony FX5, including complete product specifications, participating dealers, and pre-order promotions, visit the official Sony Philippines product pages at:

RX10 V: https://www.sony.com.ph/interchangeable-lens-cameras/products/rx10m5

FX5: https://www.sony.com.ph/electronics/interchangeable-lens-cameras/ilme-fx5

 

For the latest updates, visit the Sony Philippines website or follow Sony Philippines on Facebook, Instagram, and TikTok.

SONY CORPORATION

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.