The Aristocrat Restaurant extends its collaboration with Pepsi-Cola Products Philippines, Inc.

Pepsi-Cola Products Philippines, Inc. (PCPPI) and The Aristocrat Restaurant extend partnership until 2026. Present during the ceremonial contract signing ceremony were (from left to right) PCPPI Region Commercial Head for National Key Accounts – Food Service Alex Catindig, Roxas Food Ventures Inc. (The Aristocrat Restaurant) Business Development Head Sylvia Reyes, PCPPI President and Chief Executive Officer Phyo Phyu Noe, Roxas Food Ventures Inc. President Raymund Reyes, PCPPI Chief Commercial Officer Lyndon J. Cuadra, and PCPPI Region Commercial Head for National Key Accounts – Retail Business Maricel Guro. Under the agreement, all 17 branches of The Aristocrat Restaurant will exclusively serve PCPPI’s carbonated soft drink brands, as well as Premier Purified Water until 2026. 

Established in 1936, The Aristocrat Restaurant commenced its first venture along Roxas Boulevard in Manila. As the oldest surviving restaurant in the Philippines, it holds a significant place in the culinary scene. Recently, its enduring legacy gained global recognition, acknowledging it as one of the most legendary restaurants worldwide. In 2013, the National Historical Commission of the Philippines formally designated The Aristocrat Restaurant as a historic site, marking its status with an official marker.

Pepsi-Cola Products Philippines, Inc. (PCPPI) recently announced that beloved Filipino restaurant brand The Aristocrat Restaurant will exclusively serve well-loved beverage brands Pepsi, 7-Up, Mountain Dew, Mirinda, Mug, and Premier Purified Water in its 17 branches across Metro Manila and Luzon until 2026. The ceremonial contract signing was attended by Roxas Food Ventures Inc.’s (The Aristocrat Restaurant) President Raymund Reyes and Business Development Head Sylvia Reyes, as well as PCPPI’s President and CEO Phyo Phyu Noe and Chief Commercial Officer Lyndon J. Cuadra. In 2024, the iconic Filipino restaurant will celebrate its 88th anniversary. The partnership between PCPPI and The Aristocrat Restaurant began in 2007.

For more information about PCPPI and its brands, please visit www.pepsiphilippines.com.  

About Pepsi Philippines

Pepsi-Cola Products Philippines Inc. (PCPPI) is the exclusive manufacturer of PepsiCo beverages in the Philippines, with a relationship spanning 70 years. PCPPI's principal stockholders are Lotte Corporation, Lotte Chilsung Beverage Co. Ltd., and Quaker Global Investments B.V. PCPPI manufactures and sells well-known beverage brands: Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Milkis, and Aquafina. It has established 13 regional operations sites across the country, serving around 20,000 direct customers that reach 740,000 outlets, and providing livelihood and employment through its extensive distribution network.

PCPPI is committed to create a positive impact on society with programs focused on employee and community empowerment, responsible and ethical operations, and environmental sustainability. 

Globe Group, local partners turn Lolo, Lola into #SeniorDigizens in digital inclusion push

Gathering at least 220 senior citizens in half a day of enriching tech learning, the #SeniorDigizens event is backed by some of the biggest brands in tech and retail, and by senior citizen advocates from the government. 

Leading digital solutions platform Globe Group is set to transform the digital landscape for Filipino seniors with its innovative "Teach Me How To Digi" #SeniorDigizen Learning Session, set on January 25 at the Skydome, SM North Edsa. 

“It’s really very important that our senior citizens learn digital skills because in the future, a lot of services will truly become fully digital. We have to help the seniors overcome their fear. And I guarantee you that once you try it, it’s going to be as easy or much easier than the old manual way.” ~Ernest Cu, Globe Group President and CEO

“As digitalization accelerates, tech adoption should be simple and easy for everyone, no matter the age. Technology should not be intimidating or difficult for our seniors, and they should be able to enjoy its benefits. The goal of our #SeniorDigizens campaign is to equip them with knowledge that will help them adopt new tech and apps that address their day to day pain points.” ~Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group

The event features learning sessions on digital skills: How to create a Gmail account to be facilitated by Google, a 101 course on using smartphones via Globe, and sessions on using fintech platform GCash and telehealth service KonsultaMD. 

 

Apart from hosting the event at Sky Dome, retail giant, SM, is providing an opportunity for senior citizens to join the Super Grannies Club (SGC), the grandest Facebook community for seasoned individuals. As SGC members, participants gain early access to events, exclusive mall deals and updates on SM Cares programs. These include health and wellness activities like Walk for Life, the award-winning Emergency Preparedness Forum and community service programs that enable a fun, active and productive lifestyle for lolos and lolas. 

SM’s loyalty program SMAC, meanwhile, sponsored the event in SM Malls, as it is one with Globe in giving importance and joy to senior citizens. 

“We are happy to support Globe in bringing to fruition our shared vision of digitalizing seniors. SM has long given seniors priority in our initiatives, and so our partnership with Globe for the #SeniorDigizens campaign is natural and seamless.” ~Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC)

The National Commission of Senior Citizens (NCSC), led by its Chairperson and CEO Atty. Frank Quijano, has a booth where seniors will be guided on how to register in its database, which the agency hopes to build to take stock of the living situation, health concerns, skills and other important information about the country’s roughly 11 million senior citizens. The NCSC will also bring volunteers to help seniors in tech tutorials. 

“We thank Globe for embarking on this program that addresses major concerns when it comes to seniors: digitalization and online safety. We at NCSC have been pursuing our own efforts to bring the elderly into the digital space safely, and we are happy to find an ally in the private sector to introduce seniors to new technologies while at the same time protecting them from the dangers that lurk online.” ~Atty. Frank Quijano, The National Commission of Senior Citizens Chairperson and CEO

Rep. Milagros Aquino-Magsaysay of United Senior Citizens Partylist is also on board, bringing senior citizen delegates to the event.

“We’d like to congratulate Globe for giving seniors priority through its #SeniorDigizens campaign. This is an initiative worth emulating. United Senior Citizens Partylist is one with Globe in seeing this through.” ~Rep. Milagros Aquino-Magsaysay of United Senior Citizens Partylist

The Quezon City government also brought a delegation of senior citizens to the event and provided crucial logistics support. 

“The city government of Quezon City is proud to partner with Globe in this undertaking. In QC, we give our seniors top priority in terms of public services to help them live their sunset years as active and productive members of society. This project is key in helping them transition into a digital life and help them enjoy the benefits of modern technology.” ~Joy Belmonte, Quezon City Mayor

Meanwhile, #TeamGlobeofGood influencers Kiray Celis and Chuckie Dreyfus are lending their talent and bringing entertainment to the event, while internet personality Lester “Buji” Babiera, a talent of Globe Group agency NYMA, is bringing his brand of dynamic hosting onstage. 

The #SeniorDigizen learning session, a significant effort to close the digital divide for the elderly, follows the success of the “Teach Me How to Digi” TikTok contest held in September last year. The contest received over 200 impressive videos showcasing tech lessons imparted by younger family members to their senior loved ones. 

At the event, Globe will award 25 winners with prizes worth P25,000. They will also get to take part in the learning session. 

"We are excited to help our senior citizens take their first steps into the digital world, ensuring they are not left behind in this fast-paced digital era. This event is our commitment to ensuring that they are not just consumers of technology but actively engaged in the evolving tech-savvy society.” ~Liza Reyes, Public Relations and Communications Strategy Head at the Globe Group

Globe’s #SeniorDigizen campaign promises not only to educate but also inspire a new generation of empowered seniors, ready to engage and connect in today's rapidly evolving digital environment.

To learn more about Globe, visit www.globe.com.ph. 

Jollibee Group, Pasig LGU are collaborating to offer employment opportunities to senior citizens and PWDs

“We are happy to support the local government unit of Pasig in advancing the interests of our elderly and the differently abled. Through this partnership, we recognize their invaluable role, capacity, and desire to work by giving them the opportunity to become productive members of the community. We aim to form partnerships with other LGUs in the future so we can help uplift more lives and find qualified and reliable staff who can join us in our mission of spreading the joy of eating to everyone.” ~Ruth Angeles, Jollibee Group Vice President and Head, Global Organization Leadership and Culture and Head, Human Resources Philippines

Partners for Promoting the Well-Being of Senior Citizens and PWDs. Pasig City Mayor Vico Sotto is joined by the Jollibee Group delegation that includes operations team from the participating brands Jollibee, Chowking, Greenwich, and Burger King.

The Jollibee Group recently entered into a formal agreement with the Pasig city government, led by Mayor Vico Sotto. This collaboration is a key component of the company's inclusive employment initiative, aiming to offer meaningful job opportunities to eligible senior citizens and persons with disabilities (PWDs) at specific Jollibee, Chowking, Greenwich, and Burger King outlets in Pasig.

According to Ruth Angeles, Jollibee Group Vice President and Head, Global Organization Leadership and Culture and Head, Human Resources Philippines, the partnership with city government of Pasig is consistent with Jollibee Group’s commitment to providing equal employment opportunities to different sectors of society, while promoting inclusivity and diversity in the workplace. 

Inclusive Employment Program. The Jollibee Group and the Pasig City Government inked a partnership for the implementation of the company’s inclusive employment program that will provide qualified senior citizens and persons with disability in Pasig with jobs at select stores of Jollibee, Chowking, Greenwich, and Burger King in the city.

Under the agreement, the Public Employment Services Office (PESO) in Pasig City will play a role in conducting initial interviews and profiling of candidates. Additionally, the People with Disability Affairs Office and the Office of the Senior Citizen’s Affairs will supply trainers to support and instruct eligible applicants before their deployment.

Meanwhile, the City Health Office will serve as the official medical institution to conduct the health examinations and issue certificates as ‘fit to work’ for qualified applicants. Successful applicants will be given “front of house” duties, including work as customer relations staff. 

It’s Time for Pasig. Pasig City Mayor Vico Sotto personally welcomed the delegation from the Jollibee Group during the MOA Signing ceremonies held at the Pasig City Hall.

Besides Pasig City, Jollibee Group has also partnered with the local government units of Manila, Antipolo, and Muntinlupa, and the provincial government of Rizal so more senior citizens and PWDs can benefit from the program. 

To learn more about Jollibee Group, visit www.jollibeegroup.com

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

Mapúa University and Altair Global Academic Program Join Forces

“At Altair, we believe in the power of academia to drive societal transformation through technology. It’s our firm belief that our work together will upskill engineers and foster academic excellence, innovation, and industry collaboration, resulting in top-tier professionals filling the global skill gap. Using technologies like digital twin, AI, machine learning, physics simulations, high-performance computing (HPC), data science, and more from our portfolio will propel Mapúa University regionally and globally.” ~Srirangam Srirangarajan, managing director for the ASEAN and ANZ regions, Altair

Members of Mapua University and Altair share a celebratory toast for their partnership. From left to right: Dean Ariel Kelly Balan (Dean of the School of IT Mapúa University), Satish Ramakrishna (Lead for Altair Global Academic Relationship with Universities), Eng Ban Wee (Altair Technical Director of ASEAN), Dr. Dodjie Maestrecampo (President and CEO of Mapúa University), Srirangam Srirangarajan (Altair Managing Director), Dr. Reynaldo Vea (Chairman and CEO of iPeople Inc.), Nilo S. Cruz (Country Strategic Advisor of Altair in the Philippines), and Ericson D. Dimaunahan (Director of the Center for Teaching and Learning). 

Collaboration will strengthen the Altair Global Academic Program and advance its digital transformation and research initiatives

Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), has entered a strategic collaboration with Mapúa University, a pillar of academic excellence in the Philippines. The collaboration will strengthen the Altair Global Academic Program and advance its digital transformation and research initiatives. In addition, Altair's RapidMiner will transform the educational landscape of Mapúa University and its subsidiaries, the Mapua Malayan Colleges in Mindanao and Laguna.

Srirangam Srirangarajan, managing director for the ASEAN and ANZ regions, Altair

By joining forces with Altair to establish a Center of Excellence (CoE), Mapúa University becomes the first university in the Philippines to have a private, managed cloud infrastructure. This fosters experiential and research-based learning with best-in-class software and compute infrastructure, complemented by industry-ready tutorials and workshops conducted by industry and technology experts. The CoE certification program offers a competitive advantage for placements and virtual internships, preparing students for student competitions, research publications, and the development of new vocational courses and curricula.

“Mapúa University, a global education leader, provides graduates with digital skills and the ability to master the ever-changing landscape of artificial intelligence. We use innovation to build the university of the future, preparing students for a world transformed by intelligent technologies.” ~Dr. Dodjie S. Maestrecampo, president and CEO of Mapúa University

Dr. Dodjie S. Maestrecampo, president and CEO of Mapúa University

Mapúa University, with its rich 99-year legacy, is known as one of the world's best universities and  has consistently held a leading position in the Philippines. Boasting a four-star rating for excellence by Quacquarelli Symonds (QS Ranking), the institution is deeply committed to research, innovation, and globally recognized undergraduate programs.

In a highly competitive education industry, Mapúa University aspires to achieve global visibility, enhance value for aspiring students, and provide a competitive edge within its curricula. The institution aims to attract high-quality teaching staff, improve QS rankings, and entice more students. The goal is to establish a state-of-the-art technology sandbox, fostering product/solution design simulation, industrial collaborative projects, and incubation projects.

Altair and Mapúa University signed a partnership for the launch of the Centre of Excellence. Top line, from left: Eng Ban Wee (Altair Technical Director of ASEAN), Engr. Mabel Songson (VP for Academic Affairs MMCL), Dr. Lilibeth Sabino (Senior AVP for Academic Affairs), Engr. Hilmer Medrano (EVP and COO of MMCL), Raul Tan (EVP and COO of Mapúa University), Ericson D. Dimaunahan (Director of the Center for Teaching and Learning), and Nilo S. Cruz (Country Strategic Advisor of Altair in the Philippines). Bottom line, from left: Satish Ramakrishna (Lead for Altair Global Academic Relationship with Universities), Dr. Dodjie Maestrecampo (President and CEO of Mapúa University), and Srirangam Srirangarajan (Altair’s Managing Director). 

Altair's Global Academic Program aligns seamlessly with Mapúa University's aspirations, offering support for curriculum development, student competitions, research publications, and event presentations. The program includes innovative licensing and best-in-class self and tutor-led training content on contemporary subjects such as mechatronics, model-based simulation, data analytics with AI and machine learning, and more, providing a differentiated learning experience for both students and trainers.

Collaboration Genesis:

The collaboration between Mapúa University and Altair was initiated during the Dean's convention at Mindanao in 2023. Altair's team engaged with President Dr. Dodjie Maestrecampo, presenting a comprehensive overview of Altair's solutions and competencies in Digital Transformation and Digital Twin technology. The focus was on providing an edge and value differentiator for students across the university and its subsidiaries.

President Dodjie, a visionary in generative AI, expressed a strong desire to modernize curricula, offering a differentiated learning experience to students and research scholars. Dean Ariel Kelly Balan, Dean for the School of Information Technology, further solidified the collaboration by successfully implementing Rapid Miner AI & ML-driven Data Science and Analytics solutions in the Makati campus for non-engineering courses.

About Altair

Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com/.

City di Mare hosts Cebu’s Sinulog Festival for the 2nd year

Every January, Cebu attracts around 500,000 visitors globally to partake in one of the Philippines' largest and most renowned festivals, the Sinulog Festival. This lively celebration features vibrant costumes, fluvial parades, and continuous music as a tribute to the image of the Child Jesus – Sto. Niño de Cebu.

In its second year, the celebration at City Di Mare, the expansive 58-hectare coastal township along South Road Properties (SRP), has become even more magnificent and vibrant. It marked the culmination of the Sinulog Festival, warmly welcoming both Cebuanos and tourists to the 3-hectare Events Grounds at CDM.

With 30 percent of its property dedicated to open and green spaces, CDM has been the best go-to destination for various outdoor events that the community can partake postpandemic – from concerts such as the Aurora Festival and Summer Pop Up featuring popular OPM and homegrown artists; sporting competitions like runs, endurance races and dragon boat competitions to festivities, including the Sinulog Festival. 

CDM, with its accessible location, is only 21km away from Mactan-Cebu International Airport, 7km away from the newly opened Cebu-Cordova Link Expressway, and 6.6km from Cebu City. It is centered within major thoroughfares like the Cebu South Coastal Road that plies Mandaue and Talisay, and Imus Avenue in Cebu City. Furthermore, the dedicated shuttle buses to CDM allow public access to SRP while improving foot traffic and increasing business investment in the district. 

Additionally, CDM’s location offers a very strategic advantage with SRP poised to become the new economic hub in Cebu that is backed by significant government investments and the relocation of local government offices. Various real estate investment opportunities are also opening in the district with Filinvest Land Inc. continuously developing CDM, touted as the largest master-planned, integrated city in the district where all essential needs – be it retail, dining, rest or commute – are all within reach. Within the township are various residential projects, like Amalfi and San Remo, for anyone considering relocating or looking for an investment option in South Road Properties. 

Apart from the residential clusters, CDM also houses the IL Corso Filinvest Mall, the only shopping and dining development by the sea where Sinulog Festival attendees explored retail and dining options during the exciting three-day festival. 

To know more, visit https://www.citydimare.com/ 

Danish Dairy Board launches awareness campaign on European organic dairy in the Philippines

"Producing high-quality dairy products involves a deep respect for the land, the animals, and the consumers. It is about creating a harmonious, sustainable system that prioritizes quality without compromising on ethical standards. Through the campaign, our aim is to help consumers understand what makes organic dairy naturally good, particularly the numerous benefits it delivers to our body and the environment.” ~Mr. Ejvind Pedersen, Manager, Organic Food and Farming, Danish Agriculture & Food Council

The Organic Dairy PH campaign, initiated by the Danish Dairy Board (DDB), a collaborative organization of Danish dairies backed by the European Union (EU), is now underway in the Philippines. The primary goal of this educational initiative is to increase awareness about European organic dairy in the country. The campaign focuses on showcasing the quality of European organic dairy, emphasizing its nutritional advantages, and highlighting the sustainable methods employed in its production. The overarching objective of the campaign is to educate consumers in the Philippines, enabling them to make informed and gratifying decisions when choosing organic dairy products.

Organic dairy products, including organic UHT full cream milk, organic UHT low-fat milk, organic fresh milk, organic low-fat fresh milk, and organic cream cheese, are crafted through a comprehensive method that places emphasis on natural and sustainable techniques. This methodology adheres to stringent criteria that forbid the use of synthetic fertilizers, pesticides, and genetically modified organisms. It is centered around procedures that prioritize animal well-being, safeguard biodiversity and the ecosystem, guarantee the provision of safe and nourishing food, and minimize the impact on climate.

Moreover, dairy products play a significant role in developing a nutritious diet for both children and adults, as they are packed with essential nutrients, including protein, calcium, phosphorus, and vitamins like B2 and B12.  

In order to educate consumers in the Philippines about European organic dairy, the DDB has initiated a three-year educational campaign, jointly financed by the EU. This effort comes at a crucial time, coinciding with the rising concern among consumers regarding the nutritional aspects of their food. According to a recent study conducted by Food Industry Asia, 94% of surveyed consumers actively review nutrition information on packaging before deciding on food or beverage purchases. Moreover, the USDA predicts a 3% growth in the demand for dairy products in the Philippines, reaching 3.5 million metric tons in liquid milk equivalent by 2024.

The campaign includes Tasting Days at leading supermarkets and grocery stores in Metro Manila where consumers can sample organic dairy products until January 2024. Participating locations include Landers (Alabang, Arcovia, UP Town Center, BGC), SM Supermarket (Aura, Megamall), The Landmark Supermarket (Alabang, BGC, Makati, Trinoma), South Supermarket (Filinvest), and The Marketplace (Central Square, EDSA Shangri-La, Glorietta/Makati, Greenbelt, Rockwell).  

Additionally, DDB will conduct VIP Consumer Classes, which will give attendees an opportunity to dive deeper into Europe’s expertise in producing high-quality organic dairy, gain insights into the nutritional benefits of organic dairy products, and learn several tips on creating meal plans and tasty dishes with organic dairy. DDB will also collaborate with influencers as well as parenting and food communities on social media throughout the campaign for a more interactive and engaging learning experience. Interested participants may follow Organic Dairy PH on Facebook and Instagram for more updates on how to register. 

Individuals engaging in these events will be rewarded with an exclusive consumer kit containing the Naturally Good magazine published by DDB. This magazine serves as a valuable guide, providing extensive information on organic dairy production and presenting simple, delightful recipes incorporating the benefits of organically derived ingredients.

"The Danish Dairy Board is thrilled to see more consumers in the Philippines embrace the quality and rich tradition of European organic dairy as a result of this campaign. We believe consumers deserve access to a diverse range of top-tier dairy options that not only offer exceptional taste but also adhere to stringent standards and sustainability practices.” ~Mr. Lars Witt Jensen, Senior Marketing Manager, DDB

Stay tuned for upcoming events and discover the naturally good benefits that European organic dairy brings to your table. Follow Organic Dairy PH on Facebook and Instagram to learn more. 

 

Disclaimer: Funded by the European Union. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them. 

About the Danish Dairy Board 

The Danish Dairy Board represents the Danish dairy industry. They support their members in their work to provide healthy, safe, and tasty dairy products for customers and consumers across the globe.

BingoPlus vibrates with the Cebuanos for “Prititit” Sinulog 2024

BingoPlus, your comprehensive entertainment and amusement platform and the first online Bingo app in the country, honors the biggest and most popular festival in Cebu City, the Sinulog.   

The Sinulog Festival is an annual celebration held every third Sunday of January in Cebu. The festival is also known for its street parties, which happen during the night. It is also tagged as one of the Grandest Festivals in the country. 

To kick-off the brand’s support, BingoPlus started its on-ground presence by staging its first booth on January 6 at the World Tent City. Cebuanos immediately felt the fun and entertainment through the games that were setup in the booths, such as the color game and ring toss. Additional BingoPlus booths were also staged at Fuente Osmena, Plaza Independencia, and SRP Grandstand to reach a larger audience and to spread the fun and entertainment. Adding-up to the activities previously mentioned, photo wall, winner drop ball, roll the dice, and archery were also an engagement activity in the BingoPlus booth. 

To further highlight Sinulog, BingoPlus gave recognition to Cebuanos who are seen dedicated and passionate in their craft in different events such as the Miss Cebu 2024, Sinulog Idol 2024, Sinulog Festival Queen, and Sinulog Dance Crew. 

The brand awarded Miss Runway by BingoPlus and a P10,000 cash to Zoe Cameron and Miss BingoPlus Cebu 2024 with a P30,000 cash to Sofia Mendheart Jumamoy during the Miss Cebu Pre-Pageant event held on January 10. Moreover, on January 17 during the Miss Cebu 2024 Coronation Night, Zoe Cameron received another award which is the Miss Charity by BingoPlus award and a P30,000 cash. The brand also supported the Sinulog Idol 2024 and awarded the BingoPlus Choice Award with P10,000 cash to JayR Panucialman, who was also hailed as the Grand Winner of Sinulog Idol and received an additional P5,000 in cash from BingoPlus. Sinulog Festival Queen and Sinulog Dance Crew both commenced on January 19. BingoPlus sponsored P10,000 in cash for the BingoPlus Choice Award. On the other hand, Mary Love Lopez was recognized as Miss BingoPlus Festival Queen and received P20,000 cash. 

To wrap off the brand presence, BingoPlus participated in the float parade on January 21, where thousands of spectators witnessed all the beautiful, festive, and grandest floats from different sponsors and contingents. People endured the heat to show support to their favorites. On that same day, BingoPlus variety show day 1 was held in Plaza Independencia and in World Tent City for day 2. Cebuanos were truly entertained in this 2-day BingoPlus event as they witnessed performances by Tony Labrusca, Paul Salas, G22 and more. Furthermore, P150,000 worth of raffle prizes (minor and major) and game prizes were given away, and P50,000 in cash was raffled on the second day. It was indeed one successful prititit Sinulog experience for BingoPlus. 

Such efforts are the brand’s own way of giving back all the support and gratitude that it has received. It is also indeed a reaffirmation that BingoPlus holds its mission to be the leading leisure and entertainment provider. 

BingoPlus and ArenaPlus proudly stand as flagship brands under Digiplus Interactive Corp, solidifying its position as a leading gaming and leisure provider in the country. For more updates, visit www.bingoplus.com and www.arenaplus.net or download the apps now via the App Store and Google Play.