"We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth." ~Ms. Virginia Satir, Renowned family therapist
Christmas is a festive celebration for Filipinos because it is a time to reconnect with the people that matter the most. And of course, what are celebrations without spending on traditional gifts? But do we always have to spend much on gifts to make it valuable? Pia Wurtzbach and Downy redefines gift-giving this Christmas with a simple yet meaningful gift idea — a hug.
Most people underestimate the power of a hug. A hug has the ability to affect us all, and facts attest to their incredible power on how it can make us feel warm and special.
The day began with Pia embarking on a hugging tour where she gave hugs to her makeup artist, childhood friends, and her Binibining Pilipinas mentor. Afterward, she made her way to Eastwood Mall and culminated her hugging tour with her last and most special hug, with her boyfriend, Marlon Stockinger, and the lighting of the first ever 50 feet, hug-activated Downy scented Christmas Tree.
The grand event also showcased 5 real and inspiring stories of Filipinos—Diane, a deaf and mute mother of two; Dhorie, an OFW mother; Kenjie and JJ, and Catherine and Robi, who are same-sex couples; and, Fernanda Baky, a retired teacher, and David Baky, Head of Security for the US World Relief Corporation, and how hugs played an important role in their relationships.
A study from Pennsylvania State University showed increased happiness among students who were asked to give or receive genuine, warm hugs at least five times a day over the course of four weeks. Similarly, a study from Carnegie Mellon University showed that adults who hugged more often were less likely to come down with a cold.