Thursday, November 8, 2018

Rebisco 55th Anniversary Celebrates Filipino artistry and food with the Special Edition Designer Can series!

“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products. Rebisco’s Special Edition Designer Cans support local not only through taste but through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families.” ~Ms. Lulu dela Peña, the Marketing Communications Head of Rebisco

Rebisco launches a special creation that'll surely be everyone's newest favorite. Go right ahead and dig in, as we experience the taste of local flavor with both art and food! Celebrate all things local through the grand launch of the Rebisco Special Edition Designer Cans, last November 7, 2018, with the event hosted by Heart Evangelista-Escudero and DJ Chico.

Rebisco event hosted by Heart Evangelista-Escudero and DJ Chico

As it marks its 55th anniversary, Rebisco takes its humble tin can to the next level by partnering with renowned Filipino contemporary artists to create the Rebisco Special Edition Designer Cans. The unveiling of the wonderful creations of local contemporary artists Migs Villanueva, Aris Bagtas, Joseph Banez, and Roel Obemio, that inspired the newest addition to Rebisco's line of well-loved products.

One of the most iconic fixtures in a Filipino home is the Rebisco Assorted Biscuits Tin Can — that multi-colored can of snacks that generations have always loved. Through the years, Rebisco products have become a part of Filipino tradition — a pasalubong lovingly carried to waiting family members in many homecomings; a favorite merienda fare; a much-loved snack passed around during family gatherings, big and small. A silent witness to the evolution of Filipino lifestyles, Rebisco Assorted Biscuits continues to be a Pinoy favorite, standing the test of time.

Ms. Lulu dela Pena, Marketing Communication Head Rebisco

By realizing that their snacks are deeply ingrained into the Filipino way of life, Rebisco celebrates its anniversary by launching their newest special edition designer tin can, which serves as a canvas on which the Filipino story is printed. These miniature versions are designed to show how Rebisco is intertwined with the Filipino story, as captured in food practices and traditions illustrated by four highly acclaimed artists. In doing so, the well-loved tin can evolves into a canvas that fulfills the brand’s vision to recognize the work and talent of Filipino artists. 

These works of art aim to showcase the rich history and evolution of the brand while using the can itself as a vehicle of expression. The growth of Rebisco parallels that of the Filipino culture. Over the past 55 years, Rebisco has grown into a formidable brand, thanks to the Filipino’s undying love and support, allowing it to grow into what it is today.

As a fledgling company, Rebisco started with very simple offerings of biscuits and crackers packed into a can with images of the biscuits. Over time, the packaging evolved, soon showcasing family-themed artworks as well. 

Beautifully using the tin can as the canvas through which they can capture local color are four of the country’s talented contemporary artists. By collaborating with Rebisco, they aim to shine the light on Filipino artistry and culture in a tradition that Rebisco has created.

Migs Villanueva

A Palanca-awardee visual artist uses bold pastel colors and wanderlust compositions to invite Filipinos to see their own childhood experiences in her works.

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artist. The blue can showcases the paintings made by Migs Villanueva

Aris Bagtas

Shows the Filipinos’ identity through his folk, religious and abstract works,  inspiring people to create a country where family values, traits, and traditions are not forgotten.

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artist. The green can showcases the paintings made by Aris Bagtas.

Roel Obemio

A member of the famed Saturday Group uses storybook characters and Filipino family-oriented imagery that convey whimsy and fantasy. 

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artist. The red can showcases the paintings made by Roel Obemio.

Joseph “Otep” Bañez

Who made his own brand of Filipino Pop-Social Realism that took the market by storm, creates detailed renditions combined with playful colors and hilarious settings.

Rebisco launches the new special edition designer can series, featuring the artworks of 4 local artists. The yellow can showcase the paintings made by Joseph Bañez.
This project’s new masterpieces are featured on the tin can’s outer packaging. There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies, and wafers – all-time favorites that people love to snack on and share. Retailing for Php 175.00 SRP, these are now available at leading supermarkets nationwide, namely Robinsons, Puregold, Waltermart, Rustans, and Shopwise. Starting November 15, 2018, you can also buy online via

Indeed, Rebisco’s Special Edition Designer Can once again be part of the Filipino heritage. What are you waiting for? Express your support for local by gifting your family and friends with Rebisco’s special edition designer cans, and share with them a taste of our rich Filipino culture.

As Rebisco celebrates its 55th year anniversary, the brand collaborated with 4 local artists to create artworks specifical for the launch of the new Special Edition Designer Cans. L-R: Noric Ng, Rebisco Vice-President of Operations; Lady Luzano-Cruz, Category Manager; Roel Obemio, Artist; Migs Villanueva, Artist; Heart Evangelista, Host and Rebisco Ambassador; Lulu dela Peña, Marketing Communications Head; Chico Garcia, Host; Aris Bagtas, Artist; Joseph Bañez, Artist; Katherine Simundo, Rebisco Vice-President of Marketing
I remember during my childhood mama used to buy Rebisco assorted biscuit in a big can for the reason that even after the content has been consumed we still see the can in the household, they end up as rice containers, flower pots, toy storages and a lot more.

With Blogger Friends during the Rebisco event

Sarap Kasama Sarap Kasalo

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