Wednesday, September 14, 2022

Komiks are back and better than ever: Kumu launches Penlab app and Penlab Create

“Filipinos have komiks in their blood. In the 80s and 90s, people read comics more than they did magazines and newspapers— and while the industry is much smaller today, both the talents and the opportunities are greater than ever. Kumu has proven itself as a company that's able to generate thousands of livelihoods through digital media. With Penlab's team and community of artists, we are excited to create more economic opportunities for komikeros—and create a future where people everywhere know that some of the world's greatest stories come from the Philippines.~Rexy Dorado, Kumu co-founder and President


Here’s a big treat for comic book lovers out there: You can soon access your favorite Filipino komiks anytime,anywhere with the all-new Penlab app, powered by Kumu, the country’s leading social entertainment platform. This new partnership makes the work of local artists and writers more accessible to a wider audience, opening the door for creators to earn a living through their passion. This has been Penlab’s ultimate goal for the past few years, and now with a readership of over 600,000 and counting, that dream is taking shape.

With the app, comic fans can browse through 300+ comic book titles, choose from various genres and explore your indie favorites all in one go. 
“We hope to unlock the creative potential of Filipino creators. Coming soon, we will be launching the Penlab Create feature, where anyone can upload their stories.” ~Angelo Mendez, Kumu co-founder
The app is set to launch on September 15.





A New Era for Filipino Komiks
As a platform that aims to highlight authentic voices and the value of community in the Philippines, Penlab Create is Kumu’s way of providing a space to highlight local creators, as well as connect them with their fans and supporters. 

The collaborative effort is a celebration of a rich network that went through significant losses and gains over the last decade. Not too long ago, between 33 and 40 percent of Filipinos read comics—a number that dwindled due to the emergence of digital entertainment. The consensus then was that komiks lost their audience as Filipinos turned to television, video games, DVDs, and online subscription services. But in recent years, thriving titles like Mythology Class and Trese make the case that the underground komiks scene is anything but dead; international publishers like Tuttle and Ablaze have even picked up Filipino comic book titles and started distributing them internationally.






A Place for Us, Everywhere
“As a creator myself, I'd like to see komiks earn their place in popular culture, like our counterparts in other countries. With the app and the continued support of our community, this might just become a possibility. We're starting with five Kumu-Penlab Originals: Spirit SprintsAng Jowa Kong Crosswise Season 2Potential!Cross Court, and My Opis Myth. There will still be more developments in the future; it gives me hope that one day creating komiks will evolve from a community to a thriving industry.” ~Bernie Mercado, Penlab Creative Director

As a digital home for creators, Penlab has been championing local talent through its online reading platform. Now, with Kumu’s support, these creators will get the opportunity to reach a whole new level of engagement and readership. 





These potential new heights lay within reach for creators thanks to the team at Penlab, including Mercado himself, Content Development Nissie Arcega, and Product Lead Andrew Pineda, as well as Content Acquisition and Komiket Co-Founder Paolo Herras.

The Penlab app will be available for web, iOS, and Android devices. Want to see more updates on the komiks scene? Follow your favorite artists, writers, and creators on Penlab and Kumu, available for download on both the App Store and Google Play.














About Kumu
Kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users with real-time earning opportunities as a live streamer, chances to win prizes in various game shows, and engagement in campaigns, Kumu also fosters communities that ignite relevant discussions among Filipinos. According to mobile-app performance company App Annie, Kumu is not only the first Filipino app to be the #1 top grossing social app in the Philippines, but one of the highest grossing social apps in the world, ranking in the top 10 in multiple markets’ app stores, including in Canada, Australia, the Middle East, Europe, Hong Kong, and Singapore. 

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