Friday, August 11, 2023

Chocolates Give Joy, Boost Mood, and Give Peace

“Chocolates have always been a large part of the Filipinos’ everyday snacking habits, they’re a reflection of the country’s fondness for delicious treats. We at Mondelez Philippines are very proud to be part of that element of the Filipino story, bringing joy to the appetites of Filipino consumers. Aside from providing the country’s favorite chocolate snacks, we’re also proud to be one of the companies in the country leading the campaign for sustainable and mindful snacking; prioritizing responsible sourcing practices for our cocoa ingredidents and helping empower our communities.” ~Raf Baradas, Category Manager for Chocolates of Mondelez Philippines

By celebrating World Chocolate Day, Mondelez Philippines is not only paying homage to the delectable treats they offer but also acknowledging the profound impact that chocolates have on fostering bonds and spreading happiness. In a way, these chocolates become a medium for emotional connections, evoking nostalgia, happiness, and shared experiences.

It's evident that chocolates hold a special place in the hearts of Filipinos, as they've become synonymous with happiness and togetherness. Mondelez Philippines, Inc. has been a key player in this narrative, being responsible for crafting beloved chocolate brands that have been cherished by Filipinos for over six decades. These brands, such as Toblerone and Cadbury Dairy Milk, have not only tantalized taste buds but have also managed to create a sense of comfort and connection within Filipino households.

In a world where the pace of life is ever-accelerating, and societal divisions are prominent, chocolates stand as a unifying force. They bridge gaps and transcend borders, bringing people from various walks of life together to share moments of delight and indulgence. The joy of savoring a piece of chocolate is a universal experience that transcends cultural, social, and geographical boundaries.

In fact, the joy that chocolates provide in every bite can be evidenced in the Company’s global 2022 International State of Snacking Report where 78% of consumers are of the belief that moments of indulgence like snacking on their favorite chocolate are important now more than ever, and 75% agree that snacking provides them a boost in mood and moments of peace.

The joy chocolates offer not only entails a delicious journey, but also an opportunity to celebrate the victories (no matter how big or small) that come along in our everyday lives; so much so that 84% of consumers also agree that “chocolate is good for the soul” - fostering connection and comfort in every bite.

The Right Snack, For The Right Moment, Made The Right Way.
Besides tasting delicious, chocolates made with quality and sustainable ingredients have proven to have a place in balanced lifestyles, with cocoa found in chocolates containing phytonutrients which may offer some potential health benefits. Often paired with delicious tandems like berries, dried apricots, nuts, and even tea, chocolate can make for a delicious combination of flavors.

Along with the Company’s efforts to promote mindful snacking, it also leads the charge in helping empower cocoa communities through a program called Cocoa Life. Through this, the Company is helping alleviate the challenges faced by cocoa farmers like education, infrastructure, and poverty through investments in increasing entrepreneurship and development.

As of the end of 2021, the parent company has partnered with 200,000 farmers globally through Cocoa Life to achieve higher cocoa yields, which has resulted in an increase in living income. Additionally, the company has invested $1 Billion to help empower 300,000 cocoa farmers and improve the lives of more than a million cocoa farmers around the world.

The fact of the matter is, chocolate is something to be celebrated, and World Chocolate Day reminds us that, indeed, our lives have a bit more joy thanks to every bite of our favorite chocolate snacks.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2021 net revenues of approximately $29 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at

About Mondelez Philippines 
Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 60 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit

No comments:

Post a Comment