Thursday, October 5, 2023

The New Ajinomoto TVC - I Love Veggie-licious!

"We believe that we can change how kids see vegetables in simple and delicious ways. With Aji-Ginisa® making vegetable dishes ginisarap, we aim to help homemakers gain confidence to get their children to eat more vegetables to eat well and live well." ~Daryl Magno, Marketing Department Head, Ajinomoto Philippines Corporation (APC)

Building our kids' health through nutrition is crucial. 

Preparing vegetable meals at home is a great way to keep children strong and healthy. Vegetables are good sources of potassium, dietary fiber, folate, vitamin A, and vitamin C, and many others. 
Aside from its health benefits, compared to high prices of meat, vegetables are also budget friendly. However, homemakers are faced with the challenge of kid’s aversion to eating vegetables.
True to the “Eat Well, Live Well” promise, Ajinomoto Philippines Corporation (APC) aims to propel meaningful initiatives that will improve the health and wellbeing of Filipino families.  
APC recently launched its new “I Love Veggie-licious” campaign under Ajinomoto Ginisa Flavor Seasoning brand featuring the well-loved mother-daughter tandem of Marian Rivera-Dantes and Zia.

To learn more, visit   

The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.
Based on the corporate message “Eat Well, Live Well”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.
The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2021, sales were 1.1149 trillion yen (8.73 billion U.S. dollars). 

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