Friday, February 23, 2024

Enchanted Kingdom: Fostering tourism and world-class service excellence

“The FBSE Training Program has deepened our appreciation of the culture of service excellence in the Philippines. In EK, all cast members take the Filipino Brand of Service Excellence to heart as we greet every guest with a passionate Mabuhay, magical day!.” ~Pauline C. Barreiro, EK’s Learning and Development Manager

Enchanted Kingdom, the Philippines' premier world-class theme park, was acknowledged by the Department of Tourism for its significant role in boosting the tourism sector. This recognition took place at the CALABARZON Tourism Excellence Appreciation 2023 event, held at Twin Lakes Hotel in Laurel, Batangas.

EK’s Chairman and President Mr. Mario O. Mamon and Chief Operating Officer (COO) Dr. Cynthia R. Mamon accepted the recognition - alongside Local Government Units (LGUs), partner National Government Agencies (NGAs), private tourism enterprises, the academic community, media partners, institutional partners, and notable individuals in the region.

“This recognition is an affirmation that Enchanted Kingdom is in the right direction towards our vision to be a world-class integrated attractions destination in Asia, and as the Philippine leader in wholesome family leisure and entertainment.” ~Mr. Mario O. Mamon, EK’s Chairman and President

“EK is committed to contribute to the growth of the tourism industry. It is our mission to create and provide magical experiences and memories that last a lifetime, both for our domestic and foreign guests.” ~Dr. Cynthia R. Mamon, Chief Operating Officer (COO), President of Laguna Tourism Council Philippines, an advocate of tourism in Laguna

EK’s Learning and Development Manager, Pauline C. Barreiro also received an award for her participation as a trainer for the Filipino Brand of Service Excellence (FBSE) Training program for 2023. Currently, 90% of Enchanted Kingdom’s Cast Members (employees) are FBSE trained.

Last year, EK was also cited by the government of Laguna for generating the highest number of same-day visitors in 2022. The City of Santa Rosa, where EK is situated, recorded 40,188 overnight foreign travelers and 92,728 overnight domestic travelers based on DOT’s most recent Regional Distribution of Overnight Travelers data .

In 2022, EK together with DTI Laguna, opened the One Town, One Product (OTOP) Hub, showcasing famous delicacies from Laguna. Locally handcrafted bags and accessories, coffee and tea gift packs were also at the Pugad Shop at EK’s Cultural Village zone. EK also houses AGILA the EKsperience, the first and only flying theater in the Philippines celebrating the beauty of the Philippines’ destinations, products, and people. For 28 years, Enchanted Kingdom has been ardent in promoting tourism and products in the region. 

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