Sunday, April 21, 2024

Hanabishi and Vic Sotto Renew Partnership, Highlighting Shared Commitment to Celebrating Everyday Joys

“Bossing Vic’s influence extends beyond the screen. This makes him the perfect brand ambassador for Hanabishi as we continue to serve customers across the country and fulfill our mission of celebrating life’s everyday pleasures and honoring Filipino traditions. Bossing Vic resonates with Filipinos through his authenticity, relatability, and enduring charm. He also aligns with our core values and principles.” ~Cherish Ong-Chua, VP for Marketing and Finance of Hanabishi Appliances

Hanabishi Appliances has renewed its association with Filipino entertainment legend "Bossing" Vic Sotto who will serve as the company's brand ambassador for the tenth straight year.

She noted that having Sotto in the Hanabishi family had helped the brand's relationship with Filipino customers throughout the years.


Bringing Happiness to Filipinos
Isang malaking karangalan ang maging ka-partner ng Hanabishi sa pagbigay ng kasiyahan sa pamilyang Pilipino (It is a great honor to Hanabishi’s partner in bringing joy to Filipino families). Ang Hanabishi ay naging kaagapay namin sa paghatid ng saya at pag-asa (Hanabishi has helped us in providing happiness and hope).~Vic Sotto

The veteran actor and television host became Hanabishi's first brand ambassador in 2014. He has appeared in several of the brand's marketing campaigns and product promotions, both online and in print. Sotto collaborated with Hanabishi for community projects on the Philippines' longest-running noontime show, Eat Bulaga.

To learn more about the Hanabishi, visit Follow its official social media accounts to stay updated on its latest campaigns and promotions.






About Hanabishi:
Sa Bahay at sa Business Mo, Hanabishi!
Hanabishi is a Filipino household name for appliances for over 35 years. It is a brand engineered to fit the lifestyle of the Filipino both for homes and businesses.  Hardworking, durable and resilient, are the attributes that personify Hanabishi making it the brand of choice of every Filipino mom and businessman when it comes to value and practicality. Hanabishi is the mark of quality that grows with you through the years.  Built with passion and an impeccable desire to uphold the quality of life in every Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER, today and for the many years to come.

For more information about Hanabishi, please visit and  like them on Facebook:

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