Biyernes, Marso 19, 2021

OFFMUTE Launch - Sony Music Entertainment’s new Southeast Asian label

“OFFMUTE is the first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a   diverse region. That offering is compelling for anew generation of artists in the region and we’re excited to help these artists fulfill their potential in the years to come.” ~Shridhar   Subramaniam,   President,   Strategy and  Market Development, Asia and the Middle East, Sony Music Entertainment
 

Sony Music Entertainment announced today the launch of OFFMUTE – a new pan-regional label focused on championing new and emerging Southeast Asian talent by drawing on the combined experience of Sony Music’s entire Southeast Asian team. As we celebrate the first-of-its-kind platform that gives emerging recording artists across all genres an opportunity to develop their own music and follow their creative vision.

OFFMUTE offers emerging artists from across all genres a dedicated platform to pursue their own creative vision and reach audiences across Southeast AsiaNew artists on board include acclaimed Philippine singer-songwriter Clara Benin, Indonesian alt-pop sensation c, and Malaysian recording star Liesl-mae.


OFFMUTE gives emerging recording artists across all genres an opportunity to develop their own music and follow their creative vision. The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base through enhanced promotional, marketing, and artist development, drawn from Sony Music's global expertise and resources. 

“I am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.” ~Ariel Fung, Executive Vice President, Sony Music Southeast Asia

NEW OFFMUTE ARTISTS FROM PHILIPPINES, INDONESIA, AND MALAYSIA 


OFFMUTE  also announced today three new signings for the label:   
  • Clara Benin - Acclaimed   Philippine singer-songwriter
  • Mezzaluna - Indonesian alt-pop sensation
  • Liesl-mae - Malaysian recording star

Clara Benin

Clara Benin

Clara Benin

Clara Benin

An acclaimed singer-songwriter in the Philippines, Clara Benin is renowned for her captivating songs that blend unspoken ruminations with commitment and depth. Amassing more than 25 million streams on combined music platforms Spotify and YouTube, Benin frequently headlines local and international music festivals, and won multiple awards including Wishclusive Contemporary Folk Performance of the year for her song “I Rose up Slowly”.

“When my team and I discussed the vision for OFFMUTE, we immediately thought Clara Benin embodied what the label was all about,” Pineda reveals. “And it's great that the other markets think so too.  With a Southeast Asian team supporting her, we’re thrilled that Clara’s moving vocals and introspective songwriting will reach new audiences across the region.” ~Roslyn Pineda, General Manager, Sony Music Philippines

Mezzaluna
Mezzaluna

Mezzaluna

Mezzaluna

Another addition to the OFFMUTE family is Mezzaluna, a talented and gifted singer-songwriter based in Indonesia who comes from a strong musical lineage and quickly emerged as a standout artist with incredible achievements in her own right.   With deep,   soulful vocals and an intensely personal storytelling style,   the   20-year-old   alt-pop sensation marks her journey as a   solo star capable of delivering inspiring and powerful songs with a universal reach. She will be releasing her debut single this year, which OFFMUTE will be amplifying across the region.


Liesl-mae

Liesl-mae

Liesl-mae

Malaysia’s Liesl-mae completes the record label’s wide-ranging selection of music acts. Making waves in the Malaysian music scene with her soothing, almost-lullaby-like tunes, the recording star will now see her talent showcased across Southeast Asia through OFFMUTE. She plans to release her own music and collaborate with other artists under the new label, as well as harness her newfound platform to advocate for mental health education and awareness


Learn more about our artists, creators, and labels here. 







About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. 


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