Saturday, September 17, 2022

100 Days of Happiness begins at SM Supermalls

"We want to create a circle of happiness in all our SM malls by featuring products of cause-oriented programs which we will offer to our shoppers who, in turn, give them to friends and family, and ultimately, benefit the communities that created these products. All these and more will start to unfold in the coming days as we continue spreading happiness across all SM malls around the country. Let us not waste our next 100 days and use it to make one another happy by giving. Today, let the countdown begin to a hundred days of happiness!" ~Steven T. Tan, SM Supermalls President
In photo: men and women of substance from the Quezon City LGU, SM Supermalls, Girl Scouts of the Philippines, Brownies Unlimited, Spark PH, and Down Syndrome Association of the Philippines

SM Supermalls begins 100 Days of Happiness. Officially starts the Christmas countdown by creating a circle of happiness among Filipinos.

To kick off the countdown to Christmas, SM Supermall launched 100 Days of Happiness on September 16th. It aims to create a circle of happiness with 76 participating malls, shoppers, marginalized women's communities and those deprived of creating artisans and facts. increase. People's organizations and selected municipal units.

SM Supermalls President Steven Tan giving his welcome remarks during the launch of 100 Days of Happiness

Through this campaign, SM Supermalls encourages Filipinos to support advocacy groups of individuals and organizations that provide opportunities and livelihoods to their communities. This year, SM partnered with bag designer Zara Huang, Spark PH, Girl Scouts of the Philippines (GSP), Foot and Mouth Artists Association of the Philippines, UNICEF and the Quezon City LGU to conduct a Vote to Tote initiative. Above all.

The launch event at SM North EDSA The Block was attended by SM Supermall President Steven Tan and Senior Vice President of Marketing Joaquin San Agustin. Quezon City Mayor Joy Belmonte, Deputy Mayor Jean Sot, and elected City Council members. Mica Teves, founder of Spark PH. GSP President Dr. Nina Lim Yusung; Designer Zara Huang; Dustin Ngo, Marketing Director, Brownies Unlimited.

Ladies in Green: The Girl Scouts of the Philippines come together to celebrate Girl Scouts Week 2022 at SM City North EDSA

Equipping young girls to lead and build the future, one box of brownies at a time

For this year’s 100 Days campaign, SM Megamall, along with 9 other SM malls, is collaborating with Brownies Unlimited and the Girl Scouts of the Philippines. For every purchase of a special GSP-themed box of brownies in-mall and via the SM Malls Online App, one girl will be sponsored with a GSP membership for a year. 

Girl Scouts of the Philippines come together to spread the holiday cheer.

Members of the Down Syndrome Association of the Philippines, Inc. come together to spread the holiday cheer.

"We have a lot of young girls across the country and they've had such difficult times during the pandemic. Our membership dropped significantly. By buying a box, you can sponsor a girl for one year and she can learn so many things like being independent, loving her country more, and helping her community." ~Nina Lim-Yuson, GSP President

In its commitment to building communities, especially for women and the youth, SM Supermalls and the Girl Scouts of the Philippines sign a memorandum of agreement to formalize a meaningful partnership beyond the year 2022.

Recently, SM Supermalls helped the GSP vaccinate all its 70,000 members nationwide. By providing them with convenient and safe COVID-19 vaccines, SM Supermalls was able to ensure that the GSP members have access to quality healthcare services. 

In partnership with SM Supermalls and Brownies Unlimited, the Girl Scouts of the Philippines launch GSP-themed brownies from September 16 to December 15, 2022. For every purchase of a box of brownies, in-mall and via the SM Malls Online app, one scout will be sponsored with a year’s free membership.

SM shoppers can purchase a box of brownies from 46 Brownies Unlimited branches nationwide and the SM Malls Online App.

Giving marginalized women and persons deprived of liberty hope for the future

Apart from the GSP partnership, SM Supermalls also partnered with the local government of Quezon City for its Vote to Tote program, Spark PH, and bag designer Zarah Juan to sell upcycled tarpaulin handmade tote bags sewn by marginalized women and female persons deprived of liberty.

Quezon City Mayor Joy Belmonte and Vice Mayor Gian Sotto advocate for the “Vote to Tote” project during the Happiness Walk

"Christmas is all about giving. We are very happy that this year, the communities of Quezon City are included as beneficiaries in this program. And apart from helping the women in our communities, we are also able to help the environment by upcycling 70 tons of election tarpaulins that we've collected." ~Joy Belmonte, Quezon City Mayor 

Women of Subtance Gina Pareño walk the runway to show support for the 100 Days of Happiness’ causes and initiatives.

Women of Subtance Ces Drilon walk the runway to show support for the 100 Days of Happiness’ causes and initiatives.

Juan, the designer, was the brainchild of the upcycling initiative. 

"During the elections, there were tons of election campaign wastes. I wanted to do something and I thought I have my platform– my designs. If my designs can actually solve this problem, then it's worthwhile. Then I pitched the idea to Maica Teves, the founder of Spark PH. From there, we gathered all the help we can– from the Quezon City LGU who will help us collect tarpaulins, the women communities that can help us create, and SM Supermalls who can provide us the platform to distribute." ~Zarah Juan, Designer 

Designer Zarah Juan, along with the local government of QC, Spark PH, and SM Supermalls partner on the Vote to Tote program - an initiative fueled for, and by, marginalized women and female persons deprived of liberty.

A Happiness Walk was done to showcase the upcycled tote bags that shoppers can buy in SM malls. Joining the Happiness Walk were men and women of substance including select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities Ces Oreña Drilon, and Gina Pareño among others.

The proceeds of the upcycled tote bags will be given to the women PDLs in Camp Karingal, and the marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in Quezon City. 

The tote bags will be sold in the following SM malls:
  • SM Aura Premier
  • SM Southmall
  • SM City Fairview
  • SM City North EDSA
  • SM Megamall

Helping a community of artists 

And in the south of Metro Manila, the SM Mall of Asia family will be partnering with the Association of Foot and Mouth Artists in selling painted Christmas cards to the shoppers.

This is the second time SM Supermalls has started a holiday countdown campaign. In 2021, the biggest mall network in the Philippines showed the world more than a hundred ways of giving through 100 Days of Caring. Underserved communities surrounding the 76 SM malls were provided with their urgent needs through in-kind and monetary donations by the malls, its various business units, and the employees. 

For the list of all partner institutions and their beneficiaries visit and follow @smsupermalls on all social media accounts.

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