Sunday, September 3, 2023

Through basketball, Sun Life gives 40 million Philippine Pesos to help Asia's marginalized youth lead healthier lives

“Promoting movement is an important aspect of Sun Life’s health and wellness advocacy. We constantly explore fun and engaging ways to promote it among Filipinos, especially the youth. For this particular initiative, we took inspiration in our country’s love for basketball so we can encourage everyone to make physical activity a part of their lifestyle. We’re thrilled about the momentum we’ve set for the #MovementMatters campaign and look forward to everyone’s continued support. With our concerted efforts, we can certainly help more people live healthier lives.~Carla Gonzalez-Chong, Sun Life Chief Client Experience and Marketing Officer

Sun Life Chief Client Experience & Marketing Officer Carla Gonzalez-Chong, sixth from left, led the opening of the Sun Life 3x3 Charity Challenge which was graced by celebrities

Sun Life's donation of Php 40 million to promote healthier lives through basketball for marginalized youth across Asia demonstrates their commitment to community and youth development. Initiatives like these not only provide opportunities for physical activity and teamwork but also promote overall well-being and a sense of belonging among young people. It's a positive step towards creating a brighter future for marginalized youth in the region. Such philanthropic efforts can have a lasting impact on the lives of the beneficiaries and the communities they belong to.

Sun Life's donation of PHP 40 million to promote healthier lives among marginalized youth through revitalized basketball courts and training programs is a commendable initiative. Basketball is a popular sport in many Asian countries, and this investment will not only provide opportunities for physical activity but also help foster a sense of community and teamwork among the youth in these regions.

Supporting marginalized communities in the Philippines, Indonesia, Hong Kong, Malaysia, Singapore, and Vietnam through sports and health programs is a great way to improve the overall well-being of young people. It can also contribute to their personal development and potentially open up new avenues for them in the future. Initiatives like this can have a positive and lasting impact on the lives of many individuals and their communities.

The philanthropic program will be mounted in partnership with Beyond Sport, a global sport-for- social-change foundation. This is in answer to the 2022 Active Healthy Kids Global Alliance report sponsored by Sun Life, which showed high levels of physical inactivity and sedentary behavior among children and adolescents across Asia, contributing to high rates of cardiovascular disease, type 2 diabetes, obesity, mental health challenges and other damaging health outcomes. The report further showed, that in terms of overall physical activity, Hong Kong and Malaysia attained a grade of D, while Indonesia, the Philippines and Vietnam received an F, which means fewer than 20% of children ages 6 to 17 achieve an average of at least 60 minutes per day of moderate to vigorous physical activity across the week. 

Sun Life Chief Client Experience & Marketing Officer Carla Gonzalez-Chong

For his part, Beyond Sport Executive Director Fred Turner highlighted how young people globally face barriers to accessing sport and all the advantages that come with it. 

“Often, that barrier is as simple as having a safe space to move and play. We are proud to partner with Sun Life to improve physical and mental wellbeing outcomes for marginalized youth. We hope this program, built with community and sustainability in mind, will help them develop life-long habits that will allow them to thrive." ~Fred Turner, Beyond Sport Executive Director

Sportscaster Apple David, Sun Life Chief Client Experience & Marketing Officer Carla Gonzalez-Chong, and basketball players Jollo Go and Marc Pingris at the mediacon

The initiative is part of Sun Life’s #MovementMatters campaign, which aims to promote physical activity as an important aspect of living healthier lives.

#MovementMatters gains momentum 

The campaign earlier kicked off with a 3x3 charity event simultaneously held in Manila and Jakarta, Indonesia from August 18 to 20. 

The Manila leg, dubbed “Sun Life 3x3 Charity Challenge,” was held at SM Megamall with a total of 349 participants led by various celebrities and basketball influencers such as Gab Banal, Ael Banal, Brent Javier, Jollo Go, Andre Felix, Thor Gomez, Brent Paraiso, John Custodio, Axel Torres, Pat Sugui, Kirst Viray, Ralph Molina Martin Reyes, Miguel Aytona, Hendrix Jim, and Martin Javier. 

Sun Life donated PHP 4,000 for every participant in both Manila and Jakarta, and for every like, share, comment, and post on social media with the hashtag #MovementMatters, paving the way for a total donation of PHP 40 million. 

Kids showed off their basketball skills at the Sun Life 3x3 Charity Challenge

The event also aligns with the participation of Team Canada and its top players in the 2023 FIBA Basketball World Cup happening in Manila. Sun Life is the Official Health & Wellness Partner of Canada Basketball. 

For more information, please visit and

About Sun Life 
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2023, Sun Life had total assets under management of $1.37 trillion. For more information, please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. 

Note to editors: All figures in Canadian dollars 

About Beyond Sport 
Beyond Sports invests in organizations, programs and networks that use sport to positively impact communities globally. Believing that when used with intention, sport provides a powerful pathway to effective solutions addressing complex societal issues, the foundation employs a unique and holistic approach that leverages a global network of sport for social change innovators, progressive organizations and expertise built up over nearly two decades. Since 2008, Beyond Sports has provided approximately $9.7M in grants to 389 projects across 63 countries in addition to in-depth capacity building support. For more information, visit

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