"This celebration is our way of giving back to the riders who have always been part of our journey." ~Frederick Sy, President and CEO of Kenny Rogers Roasters
In addition to taking stock of its own past, Kenny Rogers Roasters is celebrating its 30th anniversary by paying tribute to its delivery partners, the unsung heroes who have been instrumental in its success. The company's "30 Deliciously Healthy Years" campaign made a big step in celebrating its 30 years of serving Filipinos by bringing the celebration to GrabFood riders, the people who carry their deliciously nourishing meals straight to customers' doors. This honor, aptly named "Kenny’s Rider Day," was held at the Kenny Rogers Roasters Roxas Boulevard location. It was more than just a party; it was a nod to the brand's own calling of self-care and well-being, which is reflected in its "I Love Me Better" campaign, and a recognition of their dedication.
The celebration honored 30 exceptional cyclists who are all turning 30 this year, creating a charming connection between their unique achievements and Kenny Rogers' 30th anniversary. This junction of celebrations highlighted the core message of the "I Love Me Better" campaign: self-care is a process, and every year of that journey is worth celebrating.
Riders and their families were rewarded for their tireless work with hearty lunches, exciting games, and raffle prizes including shopping bags, 25 kg of rice, and gift cards. As a symbolic gesture to help these unsung heroes take better care of themselves when traveling, a brand-new motorcycle was distributed.
By taking care of its partners, Kenny Rogers Roasters is demonstrating that its commitment to health and wellbeing extends beyond the plate and into the community, stoking a passion for hard work and mutual achievement that will last for many years. In addition to celebrating its 30th anniversary, Kenny Rogers Roasters is showcasing a beautiful way to celebrate oneself by living out its "I Love Me Better" philosophy by honoring these riders. Frederick Sy, President and CEO of Kenny Rogers Roasters, reiterated how the riders' efforts have allowed the brand to reach more homes and families, making them true partners and "everyday heroes."
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