“This year’s G Fair was built on the momentum of past years by creating an ecosystem that empowers entrepreneurs with tools, knowledge, and networks to thrive. It’s a space to celebrate homegrown talent while equipping them to succeed in the digital economy.” ~KD Dizon, Head of Globe Business
As part of Globe's tenth year of 917 GDay celebrations, Globe Business hosted G Fair 2025, a two-day event that celebrated Filipino craftsmanship and bolstered its support for local business owners. The expo, which took place at the BGC Amphitheater in Taguig from September 19 to 20, drew thousands of visitors and offered a lively environment where business and education coexisted.
Now in its third year, G Fair has grown beyond a pop-up show to become a full-fledged program. This year's event was enhanced with a focus on empowering businesses for the future, in addition to providing helpful tools for digital transformation and sustainable growth through a dedicated SME Consultation Booth and several upskilling presentations and learning sessions.
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| (Photo from L-R): KD Dizon, Head of Globe Business; Grace F. Baluyan, Assistant Secretary, Regional Operations Group, Department of Trade and Industry. |
The fairgrounds exemplified this dual purpose from the bustling shopping district to the dedicated educational facility. By presenting the best of Filipino workmanship through a vibrant assortment of thirty distinctively local products, each exhibitor served as a testament to the resilience of Filipino inventiveness. Visitors enjoyed delicious treats as well as featured businesses. Attendees supported local artists while also taking advantage of exciting events and unusual lottery prizes.
Social Enterprise Supporting Filipino Crafts
Eco-Friendly and Sustainable Products
Business Advocating for Locally-Made Products
Local Coffee and Desserts
Pet Essentials and Accessories
Local Arts and Creatives
Meanwhile, the G Fair Business Hub served as the hub for boosting entrepreneurs. Business owners had the invaluable opportunity to interact with and learn from a diverse group of experts. This includes partners from the Department of Trade and Industry (DTI) and Go Negosyo, as well as industry titans like GCash, Lazada, and TikTok. Discussions focused on fintech, e-commerce, and social media, while merchant panels offered guidance on how to blend innovation and tradition while turning hobbies into sustainable revenue streams.
The event's thrilling atmosphere was enhanced with additional highlights that celebrated the spirit of entrepreneurship. The G Fair Awards recognized exceptional SMEs for their innovative ideas and commitment to advancing sustainability in their business practices. The event featured amazing performances by up-and-coming artists FINIX and SYNC, and concluded with exciting raffle prizes from Philippine Airlines, GCash, and Lazada.
Following last year's remarkable attendance, G Fair 2025 further cemented its status as a catalyst for Filipino SMEs to grow and reach a larger audience. The key digital tools needed for business owners to progress their digital transformation were expertly combined with the celebration of creativity and craftsmanship. It demonstrates how successful it is to develop homegrown talent and provide them with the resources they need to succeed in the digital economy.
ABOUT GLOBE BUSINESS
Globe Business, the enterprise arm of Globe, is a trusted partner specializing in driving digital transformation for businesses of all sizes. With expert guidance and powerful solutions, the company enables organizations to drive operational efficiency and achieve sustainable success. Through enhanced connectivity offerings, along with expanded services such as cloud, cybersecurity, and enterprise applications, Globe Business empowers organizations to navigate the complexities of the digital landscape and future-proof their operations. By connecting businesses, government, and communities, Globe Business facilitates seamless digital integration and fosters a thriving enterprise ecosystem.
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