“By 2050, around 10.2 million Filipinos could be affected by osteoporosis, with another 30 million at high risk of developing osteopenia.” ~Dr. Len Lugue Lizardo, Member of the Board of Trustees of the Osteoporosis Society of the Philippines Foundation, Inc. (OSPFI)
Alarming new data from bone scans conducted by Anlene between 2024 and 2025 reveals a concealed health issue among Filipinos. Of the more than 80,000 Filipinos who took part in the study, six out of ten (59%) were determined to be at risk for osteoporosis or osteopenia; instances were reported in individuals as young as 24.
Osteopenia, defined as lower-than-normal bone density without fractures, is a crucial precursor to osteoporosis, a more serious condition marked by weak, fragile bones and a considerable risk of fracture, even from minor falls.
Lizardo highlighted that a lack of exercise and natural aging are among the primary reasons why individuals might develop these conditions.
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| From left to right: Denise Tan (Host), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo (Anlene, Senior Marketing Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI). |
As on the 2023 National Nutrition Survey (NNS) Food Consumption Survey, Filipinos of all ages are not eating enough to meet their Recommended Energy Intake (REI). Almost all age groups have poor average intakes of calcium, vitamin A, and vitamin C, with the exception of babies and preschoolers. Protein deficiency is another problem, particularly for pregnant and lactating women.
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OSPFI - Dr. Lenore Rosario Lugue-Lizardo
(OSPFI/Rheumatologist) |
Back pain following prolonged durations of sitting is one sign of declining bone-joint-muscle (BJM) health. Unfortunately, the majority of Filipinos do nothing until it is too late.
Osteoporosis can significantly impair a person's ability to live a full and productive life, making it more challenging for them to pursue their personal goals and carry out their responsibilities to their family as they age. This includes conditions like osteoarthritis and sarcopenia, in which joint cartilage and muscle mass steadily deteriorate.
Anlene Encourages Filipinos to #KilosLagi
Anlene has started its newest advocacy campaign, #KilosLagi, to increase awareness of this silent health issue and encourage Filipinos to act right away as the country's bone, joint, and muscle health continues to deteriorate.
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| Ms. Denise Michiko Cesario, Senior Brand Manager for Anelene |
With intentional exercise and a nutritious diet, #KilosLagi is a call to action that highlights the significance of strong bones, joints, and muscles. Anyone can start by incorporating mindfulness into their daily routines, such as parking further away to walk to an entrance, using the stairs instead of the elevator, or going to the market instead of ordering online. No step is too small.
Optimal diet is equally crucial for maintaining increased physical activity. It's more than just eating "healthy food"; it's about paying attention to what you eat and maintaining the right balance of macronutrients like protein and carbohydrates to micronutrients like essential vitamins and minerals.
Meat, fruits, vegetables, and regular milk are traditional sources of these nutrients, but drinking adult milk like Anlene offers a quick and simple way to help ensure that daily nutritional needs—especially those for calcium, vitamin D, protein, and other essential elements—are consistently met.
“For years, Anlene has been committed to supporting every Filipino’s bone, joint, and muscle health because we know that when our bodies feel strong, we can move freely, age stronger, and enjoy life doing what we love with our loved ones. We encourage everyone to get a bone scan as soon as possible, prioritize proper nutrition with Anlene — specially formulated with high calcium and protein — and adopt the Kilos Lagi mindset to consistently support their bone, joint, and muscle health.” ~Jasmin Magsajo, Sales & Marketing Director of Fonterra Brands Philippines Inc., the local distributor of Anlene
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From left to right: Lara Marie Pelayo
(Anlene, Asst Brand Manager), Jasmin Magsajo (Sales & Marketing Director of
Fonterra Philippines), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo
(Anlene, Senior Marketing Manager), Mich Cesario (Anlene, Senior Brand
Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie
Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI), Jen Chua (Anlene) |
Aiming for One Million Bone Scans by 2030
In order to address this national health concern in the long term, Anlene is increasing its efforts to further the #KilosLagi campaign by offering free bone scans around the country, with the goal of obtaining one million scans by 2030.
In addition to OSPFI, Anlene is strengthening collaborations with business associations and local government organizations to significantly reduce the number of Filipinos at risk for osteoporosis.
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| Bone Scan – crowd gathers to line up for have their bones scanned |
Get Your Bones Scanned for FREE
Visit www.anlene.com.ph/move-check for the latest schedule of Anlene bone scan activations.
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