The spirit of empowerment took center stage when Mutya ng Pilipinas, ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare legally formalized their relationship in a media launch that emphasized the evolving notion of beauty, wellness, and feminine strength.
Over the course of a day filled with artistic shoots and poignant speeches, the event was more than just the signing of a contract; rather, it symbolized the gathering of visionaries who were redefining how the contemporary Filipina embodies self-assurance, grace, and sincerity.
ZOLEA Fitness: Where “Soft is Strong”
The focal point of the event was ZOLEA Fitness, a high-end Pilates equipment firm that supports the empowering concept of Soft is Strong. Through elegant movements and practical training, ZOLEA, led by CEO and co-founder Mary Cruz, fosters inner strength and conscious movement.
In her message, Ms. Cruz emphasized that ZOLEA is more than simply physical exercise; it's about reclaiming power through softness and purpose through balance.
“We want to remind women that wellness is not about perfection, but presence. Softness is not weakness — it is power refined.” ~Ms. Mary Cruz, ZOLEA Co-Founder & CEO
Through this collaboration, the 33 Mutya ng Pilipinas 2025 candidates will not only serve as brand ambassadors but also embody ZOLEA’s vision: strength in movement, confidence in self-care, and beauty through balance.
Anna Magkawas Unveils Her New Brand: ANNA-E Skincare
The occasion also marked the much-anticipated launch of ANNA-E Skincare, the newest beauty line under Ms. Anna Magkawas, CEO and founder of the Luxe Beauty & Wellness Group.
In her speech, Magkawas spoke passionately about true beauty, which starts with self-love. Building on the success of Luxe Slim and Luxe Skin, ANNA-E positions itself as the next generation of clean, effective skincare for women who value wellness, style, and self-empowerment.
“ANNA-E is more than a brand—it’s a reflection of every woman who chooses to nurture her natural glow while staying true to who she is.” ~Ms. Anna Magkawas, founder and CEO of the Luxe Beauty & Wellness Group
Following the success of Luxe Slim and Luxe Skin, ANNA-E positions itself as the next evolution of clean, effective skincare—crafted for women who value wellness, elegance, and self-empowerment.
Mutya ng Pilipinas: Celebrating Empowered Filipinas
Mutya ng Pilipinas continues to inspire women who are not only attractive but also disciplined and purposeful, under the direction of President and National Director Cory Quirino.
This partnership, which spans the domains of skincare, fitness, and pageantry, symbolizes shared ideals: the confidence that comes from strength, the elegance that shines through honesty, and the glow that exudes from self-care.
During the signing ceremony, attended by Ms. Cruz, Ms. Magkawas, and Ms. Quirino, the three organizations celebrated their unified mission to create a platform where women inspire women—to move, glow, and lead with heart.
A Celebration of Beauty, Wellness, and Empowerment
The media event also included a brand display film and an exclusive Q&A with the brand's executives, followed by the official signing and photo session with the 33 Mutya contenders who are now the faces of ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare.
As the event closed, the message was clear: this relationship is about more than simply brands; it is about creating a movement. One that recognizes the modern Filipina's journey of strength, gentleness, and self-love.
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