Team Kramer joins MR.DIY Philippines in a new campaign titled "For BIG and small FAMILYhan needs, MERON DIYan!"

“This year’s campaign reaffirms MR.DIY’s dedication to being your trusted partner for all home improvement needs. Our key strategies include having  a customer-centric approach by ensuring we have the right variety of products at affordable prices in carefully selected locations to maximize reach. Additionally, we keep major processes as simple as possible to achieve faster scalability. The more we are able to scale up successfully, the more we benefit from economies of scale, where costs are spread out more, resulting in higher savings which are passed on to our customers as products they can buy at always low prices. The more our customers patronize MR.DIY, the more we are able to expand, thus the virtuous cycle continues.” ~Ms. Roselle B. Andaya, MR.DIY Philippines’ CEO

Team Kramer, executives of MR.DIY Philippines and representatives of One Ayala and Ayala Malls came together for MR.DIY's 2024 Thematic Branding Campaign Launch.

MR.DIY Philippines launched its 2024 campaign at One Ayala Mall in Makati, emphasizing its core value propositions of "Always Low Prices," extensive product assortment, and convenient shopping. The new tagline, "For BIG and small FAMILYhan needs, MERON DIYan!", reinforces its mission.

Mr. Charles Salecina, Deputy Head of Marketing of MR.DIY Philippines, expressed gratitude to the media during the Media Thanksgiving program.

Mr. Charles Salecina, Deputy Head of Marketing at MR.DIY Philippines, kicked off the Media Thanksgiving session with a message of gratitude to the media. 

This was followed by entertaining games and prizes for the media, including "BIG and small, Hakot, Dakot, Panalo!" Challenge, in which participants were blindfolded and given 15 seconds to scoop as many prizes as they could into a basket, keeping whatever they collected. Trivia questions about MR.DIY also kept attendees interested, with correct answers earning exciting prizes.

The main program began with Mr. Salecina's opening remarks, and halfway through his speech, he invited everyone to watch the 2023 highlights of MR.DIY, which highlighted the brand's achievements and milestones over the previous year. 

Ms. Roselle Andaya, CEO of MR.DIY Philippines, delivers her message for the media and guests at MR.DIY's Branding Campaign Launch held in One Ayala, Makati City.

This was followed by a brief message from MR.DIY Philippines' CEO, Ms. Roselle B. Andaya, in which she expressed her excitement for renewing the brand's partnership with Team Kramer and how MR.DIY remains committed to providing a delightful and convenient shopping experience. 

A significant moment in the event was the ceremonial “BIG and small” contract signing with MR.DIY’s Brand Ambassador, Team Kramer. 

"We are renewing our contract with MR.DIY because our collaboration has been fulfilling and successful. MR.DIY’s commitment to quality and affordability aligns with our family values. We’ve seen how their products have enhanced our home and everyday life. The positive feedback from our followers has been overwhelming and we’re excited to continue this journey with our MR.DIY family. Our relationship with MR.DIY has grown stronger and more collaborative. We’ve deepened our understanding of their commitment to quality and affordability and created content that resonates with our audience. This partnership feels like a true alignment of values and goals." ~Doug Kramer, MR.DIY’s Brand Ambassador, Team Kramer

The unveiling of the 2024 campaign video and new jingle was accompanied by a dynamic dance mob, which set the tone for the day and included Team Kramer. Doug and Cheska Kramer discussed how the new MR.DIY branding came to life. The couple emphasized the collaborative effort and showed attendees behind-the-scenes footage of the branding campaign shoot and jingle creation, providing insight into the creative process. 

Ms. Roselle Andaya, CEO of MR.DIY signs the contract with Team Kramer, marking another chapter of success and partnership ahead.

“For BIG and small FAMILYhan needs, MERON DIYan!” campaign represents MR.DIY's mission to meet the diverse needs of Filipino families by providing products for both major home improvements and daily necessities. The term "FAMILYhan" combines the words "Family" and "Pamilihan" (marketplace), establishing MR.DIY as the go-to market for Filipino families' major and minor needs. The campaign focuses on the brand's commitment to affordability, quality, and variety, ensuring that every family, regardless of size, can find what they need at MR.DIY. This campaign complements the renewed brand story by highlighting MR.DIY as a trustworthy partner for all home-related needs.

Team Kramer’s continued partnership with MR.DIY highlights the brand’s family-oriented approach and commitment to enhancing the lives of its customers.

During the media Q&A, Ms. Andaya discussed the brand’s strategies for rapid expansion and success in the competitive retail market.

She emphasized the importance of a customer-centric approach, among other factors that contribute to MR.DIY’s success.

The event ended on a high note, with attendees excited about MR.DIY's future initiatives and ongoing commitment to providing variety, good quality, and value for money to Filipino families. With a new campaign and a refreshed brand identity as the "familyhan" for large and small needs. MR.DIY is planning to increase its presence in the Philippine retail market.

Sawasdee Kha! Get the chance to win a trip to Bangkok with MR.DIY!

Shop Now, Bangkok Soon to treat 3 groups of 4 winners to 3D2N all-expense paid trips to Thailand.

Have you ever dreamed of visiting Thailand–the Land of Smiles with your friends or family? Ever wanted to go on a river cruise on the Chao Praya river? Maybe visit to see the spectacle that is the laser engraving of Buddha at Khao Chi Chan and end the day with dinner at Yaowarat Chinatown.

Dream no more! With MR.DIY, you and your family (or barkada) will get the chance to do all these and more when you visit the historic city of Bangkok, Thailand, in a 3D2N all-expense paid trip!

Day or night, Bangkok is truly a sight to behold! See the historic Wat Arun buddhist temple, built in the 17th century.  Photo by user taatchai07 from Freepik.com

From May 15 to July 15, simply shop at any MR.DIY branch and spend a minimum of ₱500 on a single receipt to qualify for the MR.DIY Shop Now, Bangkok Soon promo. Keep that receipt! The receipt must reflect your purchase within the promo period (May 15 - July 15) to qualify as a single entry.

Scan the QR code in this poster and complete the online form with your name and other details. Don’t forget to upload a photo of your receipt in the form.

KEEP and DO NOT LOSE your receipt! This will be your proof of purchase and will be needed to match your online entry should you be picked as the winner. 

What will the winners receive? 

• Roundtrip airfare tickets from Manila to Bangkok
• A 3D2N stay at Baiyoke Sky Hotel inclusive of daily breakfasts.
• A whole-day tour to the Nongnooch Garden Tour (with lunches), the Buddha Mountain, and Silver Lake
• Roundtrip airport transfer, with travel tax coverage!
• Travel insurance coverage.
• PHP 5,000 worth of MR.DIY cash vouchers.

Three (3) groups of (4) winners will be picked via a raffle draw on July 28, 2023. Every ₱500 receipt within the contest period is an entry, so shop more to increase your chances of winning! Terms and conditions apply. 

Ready to take your chance at visiting one of ASEAN’s histori and cultural centers? Join the Shop Now, Bangkok Soon promo! Got more questions? See full mechanics, FAQs here

*Per DTI Fair Trade Permit No. FTEB-166746 Series of 2023

About MR.DIY

MR.DIY is the largest home improvement retailer with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the company’s motto of “ALWAYS LOW PRICES”.