Cetaphil National Healthy Skin Mission 2026!

“We are committed to helping more Filipinos achieve healthy skin by changing how they choose clinically proven skin care. As a sensitive skin expert and category leader, Cetaphil brings skin science and dermatological expertise through products that consistently work to add more value to consumers’ health and wellness journey.” ~Mark Sarmiento, Business Unit Head for Cetaphil

Had the pleasure of attending the Cetaphil National Healthy Skin Mission 2026, a meaningful event that champions the belief that everyone deserves healthy, cared-for skin. From skincare education to the importance of building a healthy skin routine, Cetaphil continues to remind us that taking care of our skin is not just a beauty goal—it’s part of taking care of ourselves.

Due to rising costs, Filipinos are choosing skincare products that they can trust to preserve the long-term health of their skin and are also becoming more frugal with their spending. Skincare is becoming less of a cosmetic luxury and more of a requirement for personal wellbeing.

However, when navigating both online and physical retail aisles, consumers come across contradictory claims, complex scientific jargon, and a constant stream of new ingredients.

The eighth annual National Healthy Skin Mission at SM Makati was organized by skincare brand Cetaphil in partnership with top retailer Watsons and SM Beauty. This year's theme, "Healthy Skin Deserves No Compromise," served as the main focus. Through the program, consumers can directly purchase products that have undergone clinical testing and are made to address specific skin needs.

“We see firsthand how the skincare landscape is evolving. Today’s shoppers aren't looking for quick fixes or trend-driven routines anymore. As the country's leading destination for health and wellness, we are proud to be the trusted bridge that connects shoppers directly to clinically proven, dermatologist-recommended solutions like Cetaphil.” ~Pat Muyco, Group Senior Category Manager for Watsons

The event was made even more inspiring with insights from skincare and industry experts, sharing valuable reminders about understanding our skin, proper skincare, and why sensitive skin deserves the right kind of care. We also got to hear from Anne Curtis, who shared her own skincare journey and experience with Cetaphil.

Don’t compromise your skin health with quick fixes 

For Cetaphil Brand Ambassador Anne Curtis, making thoughtful skincare choices has become essential as her skin handles the demands of a busy lifestyle, such as long days on set, frequent makeup application, and changing surroundings.

“There’s so much going on online, so it’s important to know that the brand you’re using is something you can trust because it is certified by experts. Don’t compromise your skin health with quick fixes or following trends. You deserve to take care of your own skin, but it’s also important to educate yourself about what’s available.” ~Anne Curtis, Cetaphil Brand Ambassador

Dr. Chesca Quinio-Calayag also adds that having healthy skin isn't about doing the longest routine or chasing every new ingredient that comes out. 

“It’s more about choosing products that are proven to work, gentle enough to protect your skin barrier, and effective enough that you don't have to keep replacing products that disappoint you.” ~Dr. Chesca Quinio-Calayag

Meanwhile, Dr. Sella Umali-Adasa reminded consumers to stop consuming products that leave adverse reactions.

“Healthy skin shouldn't come at the expense of irritation. If your skincare constantly leaves your skin feeling tight, stinging, or uncomfortable, that's not something you should simply accept as normal.” ~Dr. Sella Umali-Adasa

The mission also emphasizes the importance of understanding that healthy skin is not always perfect. According to Abe Mationg, Head of Marketing for Cetaphil, consumers should feel empowered to make choices based on their skin’s needs. 

“It’s mainly about making informed choices and listening to experts. All of us are different, so our skin isn’t perfect all the time. Sometimes you wake up feeling differently about your skin. But what’s important is to be gentle with yourself and have the right skincare for your skin type.” ~Abe Mationg, Head of Marketing for Cetaphil

Open to the public until August 31, the National Healthy Skin Mission at SM Makati offers dermatologist consultations, interactive installations, and advice on skincare using a science-led approach.

Learn more about dermatologist-certified care by following Cetaphil PH on Instagram and Facebook. Cetaphil products are available nationwide at Watsons and SM Beauty stores, or online via Watsons Online.

Here’s to making healthy skin a priority, every day! Healthy Skin Deserves No Compromise.

With 1,166 locations by the end of 2024, Watsons is still growing its community pharmacy model

“The Philippines has been selected for this momentous occasion because it’s one of the fastest-rising economies in Asia and a strategic market for AS Watson. This vibrant and highly potential market has a young demographic that increasingly focuses on health and beauty, aligning perfectly with Watsons’ expertise.” ~Dr. Malina Ngai, Group CEO of AS Watson Group

Further expanding into community pharmacy, Watsons Philippines opened more than 50 stores outside of Metro Manila.

As part of its strategic expansion, Watsons Philippines, a well-known health and beauty retail brand under the SM Group, ended 2024 with 1,166 locations. Last year, the company opened 80 new locations, more than 50 of which were outside of Metro Manila.

Under the direction of Dr. Malina Ngai, Group CEO of AS Watson Group, the Watsons brand also opened its 8,000th store in Asia at the Mall of Asia last year. She explained that the 8,000th store's opening represents a critical turning point in their international growth.

Expanding into community pharmacy

Through a joint venture between the SM Group and A.S. Watson & Co., based in Hong Kong, Watsons Philippines has expanded dramatically since the opening of its first location in 2002. Ltd. The company keeps expanding its reach across the country, giving Filipino customers easier access to cosmetics and medical supplies.

Important cities and municipalities in Visayas and Mindanao are among the new stores that opened last year, demonstrating Watsons' dedication to helping underserved communities. 

According to a recent Bain and Company study called "Asia-Pacific Front Line of Healthcare 2024," roughly 85% of consumers in the region place a high priority on maintaining their health, and 51% are willing to pay more out of pocket for better health outcomes and experiences.

“Watsons is not only expanding in malls but is also committed to establishing a strong presence in local neighborhoods,” De Guzman said. “By the end of 2024, we have 400 community stores throughout the Philippines, ensuring accessibility and convenience for our customers. Our community stores bring essential healthcare products closer to home, catering to the convenience sought by our busy shoppers. They have become vital destinations for health, beauty, and wellness needs.” ~Jared de Guzman, Customer Director at Watsons

In 2015, Watsons opened its first community pharmacy location in Pateros. The brand currently operates in three formats: SM Beauty, which has 76 SM Stores; Watsons Pharmacy, which has over 1,000 locations in various settings; and LOOK, which is a multi-brand outlet located at SM Aura and SM Mall of Asia.

Watsons maintains its position as a reliable supplier in the health and beauty industry by catering to a wide range of customers, from trend-setting beauty enthusiasts to health-conscious individuals.

About SM Investments Corporation

SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank.

For more information, please visit www.sminvestments.com

For inquiries, please contact: smic_corpcomm@sminvestments.com 

Gifts of Beauty at SM

A bounty of beauty from Estee Lauder: Gentle Eye Make-Up Remover, Pure Color Envy palettes, and lipsticks.

This coming Christmas give yourself and your loved ones with a gift of beauty from SM. With things opening up as Christmas approaches, it’s a good time to look good and feel great with gift sets from SM Beauty.

Luxe brands like Laura Mercier and Estee Lauder lead the way with their spectacular selections; while iconic MAC has a new dazzling lipstick collection, Benefit delights us with a beauty box, and Nars’s  fashion forward gift set that will enhance your holiday look.

Laura Mercier pure canvas primers and loose powder for a smooth and flawless coverage.
Available at SM Beauty. 

Holiday beauty: Laura Mercier lip gloss collection, illuminating eye cream set, and the limited-edition day to night cheek palette. 

Create lips you’ll love with Estee Lauder Pure Color Envy Sculpting Collection. Available at SM Beauty. 

Gifts of beauty from Nars - orgasm blush duo, orgasm afterglow lip balm, mini eyeshadow palette, and make-up brush set.

Everything is merry and bright with Mac’s vibrant lipstick shades. Available at SM Beauty. 

Get mesmerized with Mac’s hypnotizing holiday lipstick collection. 

You’ll double the drama with Bobbi Brown’s smokey eye mascara, and make heads turn with Make Up Forever’s holiday collection. Vice Cosmetics has sweet treats with names like Kookie Dough and Peppermint for the lips, while Pretty Secret unlocks the key to great brow-works for the blushing diva.

The perfect duo for a smoldering eye look from Bobbi Brown- Double The Drama Smokey Eye Mascara. 

Vice Cosmetics’ Pop Kendi, Kookie Dough, and Peppermint Collections with lip tint, lip balm, and lip oil. Available at SM Beauty. 

Brows on fleek with this eyebrow set from Pretty Secret.

Benefit holiday box: Precisely My Brow Pencil, Bad Gal Mascara, Pore Primer, and Hoola Bronzer. 

Give your skin some TLC with Clinique’s Merry Moisture Set and Olay’s serums and moisturizers for younger looking skin.

Achieve younger-looking skin with Olay’s Niacinamide Vitamin C Serum and Regenerist Collagen Peptide 24 Moisturizer.  

Surprise your loved ones with a blushing diva set from Pretty Secret. 

Clinique’s Merry Moisture Set: Moisture Surge 100H Auto-Replenishing Hydrator and Chubby Stick Moisturizing Lip Colour Balm in Super.

Benefit’s holiday gift sets are filled with your essential make-up needs: brow liners, mascaras, pore primers, and bronzing powders. Get yours at SM Beauty.

All these and other personal care products like fragrances, hair care, vitamins, supplements, and more are available at SM Beauty located at The SM Stores in most SM Supermalls nationwide. 

Just in time for Christmas, SM Beauty also has exclusive gifts for all SMAC members- a free bear or luggage for a minimum purchase of P10,000 single receipt, available in select SM stores. Keep shopping because you can get more points for selected items all season! 

You can also enjoy an exciting but worry-free shopping experience with our online shopping platforms; shop with SM Beauty Personal Shoppers and discover more products when you check out the SM Catalog https://thesmstorecatalog.com/collections/beauty-and-health. You can also buy your beauty gifts through Shop SM, our Viber community, Messenger, and the SM Store’s Call to Deliver service by calling #143SM or #14376.