Cetaphil National Healthy Skin Mission 2026!

“We are committed to helping more Filipinos achieve healthy skin by changing how they choose clinically proven skin care. As a sensitive skin expert and category leader, Cetaphil brings skin science and dermatological expertise through products that consistently work to add more value to consumers’ health and wellness journey.” ~Mark Sarmiento, Business Unit Head for Cetaphil

Had the pleasure of attending the Cetaphil National Healthy Skin Mission 2026, a meaningful event that champions the belief that everyone deserves healthy, cared-for skin. From skincare education to the importance of building a healthy skin routine, Cetaphil continues to remind us that taking care of our skin is not just a beauty goal—it’s part of taking care of ourselves.

Due to rising costs, Filipinos are choosing skincare products that they can trust to preserve the long-term health of their skin and are also becoming more frugal with their spending. Skincare is becoming less of a cosmetic luxury and more of a requirement for personal wellbeing.

However, when navigating both online and physical retail aisles, consumers come across contradictory claims, complex scientific jargon, and a constant stream of new ingredients.

The eighth annual National Healthy Skin Mission at SM Makati was organized by skincare brand Cetaphil in partnership with top retailer Watsons and SM Beauty. This year's theme, "Healthy Skin Deserves No Compromise," served as the main focus. Through the program, consumers can directly purchase products that have undergone clinical testing and are made to address specific skin needs.

“We see firsthand how the skincare landscape is evolving. Today’s shoppers aren't looking for quick fixes or trend-driven routines anymore. As the country's leading destination for health and wellness, we are proud to be the trusted bridge that connects shoppers directly to clinically proven, dermatologist-recommended solutions like Cetaphil.” ~Pat Muyco, Group Senior Category Manager for Watsons

The event was made even more inspiring with insights from skincare and industry experts, sharing valuable reminders about understanding our skin, proper skincare, and why sensitive skin deserves the right kind of care. We also got to hear from Anne Curtis, who shared her own skincare journey and experience with Cetaphil.

Don’t compromise your skin health with quick fixes 

For Cetaphil Brand Ambassador Anne Curtis, making thoughtful skincare choices has become essential as her skin handles the demands of a busy lifestyle, such as long days on set, frequent makeup application, and changing surroundings.

“There’s so much going on online, so it’s important to know that the brand you’re using is something you can trust because it is certified by experts. Don’t compromise your skin health with quick fixes or following trends. You deserve to take care of your own skin, but it’s also important to educate yourself about what’s available.” ~Anne Curtis, Cetaphil Brand Ambassador

Dr. Chesca Quinio-Calayag also adds that having healthy skin isn't about doing the longest routine or chasing every new ingredient that comes out. 

“It’s more about choosing products that are proven to work, gentle enough to protect your skin barrier, and effective enough that you don't have to keep replacing products that disappoint you.” ~Dr. Chesca Quinio-Calayag

Meanwhile, Dr. Sella Umali-Adasa reminded consumers to stop consuming products that leave adverse reactions.

“Healthy skin shouldn't come at the expense of irritation. If your skincare constantly leaves your skin feeling tight, stinging, or uncomfortable, that's not something you should simply accept as normal.” ~Dr. Sella Umali-Adasa

The mission also emphasizes the importance of understanding that healthy skin is not always perfect. According to Abe Mationg, Head of Marketing for Cetaphil, consumers should feel empowered to make choices based on their skin’s needs. 

“It’s mainly about making informed choices and listening to experts. All of us are different, so our skin isn’t perfect all the time. Sometimes you wake up feeling differently about your skin. But what’s important is to be gentle with yourself and have the right skincare for your skin type.” ~Abe Mationg, Head of Marketing for Cetaphil

Open to the public until August 31, the National Healthy Skin Mission at SM Makati offers dermatologist consultations, interactive installations, and advice on skincare using a science-led approach.

Learn more about dermatologist-certified care by following Cetaphil PH on Instagram and Facebook. Cetaphil products are available nationwide at Watsons and SM Beauty stores, or online via Watsons Online.

Here’s to making healthy skin a priority, every day! Healthy Skin Deserves No Compromise.