Own Your Shine This Women’s Month at SM Malls in the East!

SM Malls in the East—Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—are extending the red carpet for every queen to spoil herself in March, which is all about celebrating the power, beauty, and genius of women!  Enter your own "Youniverse" where empowerment, style, and self-love are paramount.  The malls contain something unique for everyone, whether you want to take care of yourself, update your clothing, or simply relax for a day. 

Glow Up & Stand Out

Get a gorgeous new look to kickstart your journey toward self-love! Update your wardrobe with chic items from Bayo, Surplus, Unica Hija, and For Me, and finish the look with chic accessories from SM Store. Upgrade your look with stylish yet comfortable World Balance footwear and stay hydrated in style with a gorgeous pastel AquaFlask.  Complete your ensemble with stylish eyeglasses from OJO eyeglasses and Ideal Vision, as self-expression is the foundation of confidence!

Pamper and Unwind

Every queen is worthy of a little indulgence. Allow the stress to melt away with a revitalizing mani-pedi or a calming massage at Nailaholics. You're in for an opulent indulgence that will leave you feeling renewed and glowing, whether you choose a restorative facial at K Skin or a painless waxing for smoother, hair-free skin at Hey Sugar.

Savor Every Moment

Nothing compares to connecting with your mates over coffee and chats! Enjoy a comfortable coffee date with ZUS Coffee and Coffee Bean & Tea Leaf, where you may customize your favorite caffeine blend.  Every sip is made even more memorable by these moments of happiness and connection, whether you're enjoying a sweet pastry or a homemade brew.

Shop for Self-Care & Wellness

Shop Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty for essential beauty and health items to up your wellness game.   Everything you need to maintain that glow throughout the year is available at SM Malls in the East, from health items to skincare necessities.

Shine Your Own Way

Make SM Malls in the East your go-to place for self-care this Women's Month!  Every woman deserves to feel strong, valued, and completely amazing, so indulge yourself, embrace your beauty, and own your shine with unique experiences, treats, and offers created just for you!

Head to SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about YOU.

Follow SM Supermalls for more updates and share your Women’s Month moments with us!

This Valentine's Day, discover love in full color at SM Supermalls in the East!

Capture love with family and friends at SM City Masinag’s photo area

The best place to celebrate love in all its manifestations this Valentine's Day is SM Supermalls in the East. At SM City East Ortigas, SM City Taytay, SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Angono, and SM Center Antipolo Downtown, we have something special in store for you, whether you're traveling alone, with a group of friends, as a couple, or even as furparents.  

Couples find love and laughter while playing the claw machine at World of Fun SM City Taytay.

Couples: Take a special date to SM to celebrate your love.  Savor a romantic dinner at one of the many restaurants available. For an authentic Italian experience, try La Casetta de Britt at SM City Taytay, while Mary Grace at SM City Marikina, SM City East Ortigas, and SM City Masinag offers a cozy setting for couples.  See the newest blockbuster at SM Cinema, and don't forget to take pictures there with a Valentine's theme while our talented buskers perform live!

Have your photo taken with the whole family at the Valentine’s Day photo op area of SM City Taytay

Spoil your loved one with a cuddly heart-shaped plushie from The SM Store SM City San Mateo.

Families: At SM, share the love with your entire family. Together, you can bond over thrilling games at SM City East Ortigas Tom's World and World of Fun at SM Center Angono, enjoy a delicious meal at Yakimix SM City Masinag, watch a touching family film at SM City East Ortigas and SM City Marikina's Director's Club, or play Vikings at SM City Marikina or Botejyu at SM City San Mateo. 

Pick blind boxes with your loved ones and open them together this Valentine’s Day.  Grab yours at Fullybooked SM City East Ortigas.

Friends: Enjoy a friendly game of billiards at the Game Park in SM City East Ortigas, go blindbox-hunting and unboxing at Fullybooked SM City East Ortigas, or grab coffee at Krispy Kreme SM Center Angono to celebrate your friendship this Valentine's Day. You can also grab a bite to eat at Pizza Hut SM City Taytay and SM City San Mateo. At SM Center Angono, SM City Masinag, SM City San Mateo, and SM City Taytay, make new memories and remember to take pictures.

Enjoy sweet Valentine-themed treats with your friends.  Get these heart-shaped donuts from Krispy Kreme at SM Center Angono.

Express your love with chocolates from SM Center Antipolo Downtown and keep things sweet for your Valentine or your Galentine

Treat yourself or someone else like a princess with Silverworks from SM City Masinag

Singles: This Valentine's Day, embrace self-love at SM. Enjoy your favorite comfort food, Kyukyu Ramen, at SM Center Antipolo Downtown, get a bouquet of flowers from MSME merchants at your favorite SM Malls in the East, or treat yourself to a soothing spa day at Hey Sugar SM City Taytay, SM Center Angono, SM City San Mateo, or SM City Marikina.  Discover new hobbies at SM City East Ortigas, take part in Moss Escapes' workshop to create a miniature landscape terrarium, or just take a leisurely walk around the mall while listening to our Valentine's Day buskers' beautiful music.

Get your otter half this Made for Each Otter mugs from Starbucks

Pet Lovers: This Valentine's Day, give your furry companions some affection!   You can enjoy playtime at Paw Park at SM City East Ortigas, SM City Masinag, SM City San Mateo, and SM City Taytay, or keep an eye out for pet-friendly events, photo booths, and even special treats for your furry friends at Pet Express SM City Masinag, SM City Taytay, SM City East Ortigas, and SM City Marikina.

Treat yourself or someone special to some beautiful blooms from SM City Marikina this Valentine's Day.

Here's a glimpse of what awaits you at SM Supermalls in the East:

• Dining Deals: Enjoy special Valentine's Day menus and promotions at participating restaurants.
• Cinema Specials: Catch the latest romantic comedies and dramas at SM Cinema.
• Arcade Fun: Challenge your loved ones to exciting games and win amazing prizes.
• Photo Opportunities: Capture your sweet moments at our Valentine's-themed photo booths and photo areas.
• Gift Ideas: Find the perfect Valentine's Day gift for your loved ones at our diverse retail shops.
• Special Events: Look out for special Valentine's Day events and performances happening at our malls, including our pet-friendly celebrations!
• Live Music: Enjoy the romantic and festive atmosphere with live performances from our Valentine's Day buskers.

Embrace love and let it blossom at SM City East Ortigas

Visit SM Supermalls in the East this Valentine's Day and experience a celebration of love like no other!

Redefining Customer Eperience at SM Supermalls in the East

SM Supermarket at SM City East Ortigas

As we slowly and carefully tread into the “new normal”, and flattening the curve is the country's main goal, SM Supermalls in the East has prepared its malls with the minimum health measures as set by the national government.

• SM Center Angono
• SM Cherry Antipolo
• SM City East Ortigas
• SM City Marikina
• SM City Masinag
• SM City San Mateo
• SM City Taytay

Common high-touch areas are sanitized round-the-clock like hallways, ATMs, handrails, grocery carts, etc. Elevator capacities are reduced to 50%, imposing one-way traffic in hallways, motorcycle parking is spaced one slot apart and deployment of Safety Protocol Officers to enforce social distancing are just a few of the numerous measures imposed in each SM mall.

If leaving home is not in the options, SM Malls can bring shopping right at the fingertips. Shoppers can join the Take Out and Deliver Community on Viber and scroll on the shops of choice. Facebook pages of each SM Mall are daily updated with announcements about which shops are open on each day. 

Retail affiliates such as:

• SM Supermarket
• SM Hypermarket
• Savemore
• Uniqlo
• Ace Hardware
• Watsons
• The SM Store
• Pet Express
• Miniso
• Surplus Shop
• SM Appliance

Are now open to serve customers. Select affiliates still offer call and deliver or pick-up for customers who choose to stay home while shopping. 

Ace Hardware at 2^nd floor of SM Center Angono

SM Hypermarket at SM City Taytay

Miniso at the ground floor of SM Cherry Antipolo

Pet Express at SM City Masinag

Surplus at SM City San Mateo

Uniqlo at SM City Marikina

Food tenants who are open also comply with social distancing and sanitation measures for the safety of customers. Open food tenants include:

SM City Masinag

• KFC
• Starbucks
• Marisons

Marison’s at Upper Ground Floor of SM City Masinag

SM City San Mateo

• Ramen Kuroda
• Samgyeopsal House
• Goldilocks

Goldilocks at SM City San Mateo

SM Cherry Antipolo

• Marty’s Food Snack
• Monster Wings
• Gerry’s Grill

Marti’s Food Shack at SM Cherry Antipolo

SM City Marikina

• Breadtalk
• Calle Reyes
• Tokyo Tokyo

Calle Reyes at SM City Marikina

More food tenants are also opening for take-out and delivery on the other side of the East including:

SM Center Angono

• Bonchon
• Soya Bar
• Gong Cha

Soya Bar at SM Center Angono

SM City Taytay

• Classic Savory
• Pancake House
• Max’s Restaurant

Classic Savory at SM City Taytay

SM City East Ortigas

• Café Mary Grace
• Shakey’s
• Macao Imperial Tea

Macao Imperial Tea at SM City East Ortigas

Ushering a new era of customer experience, SM Malls in the East will continue to provide safe and efficient solutions for the benefit of shoppers.

The East of Metro Manila is also being hard hit by the pandemic crisis. Coping has been hard for all especially to our usual shopping habits. Shoppers may now go the malls to buy their essentials, pay bills, transact in banks, have their gadgets repaired or take-out food from open restaurants provided that everyone should follow health protocols like thermal scanning, wearing of face masks, presenting of home quarantine passes upon entry and observing physical distancing.