Discover Fashion and Family Essentials at SM Center Pulilan

Sports Central

Updating your wardrobe becomes more convenient when fashion, essentials, and accessories are all within reach. At SM Center Pulilan, shoppers can discover a variety of fashion finds designed to complement different personalities, lifestyles, and everyday occasions.

Apparel for Kids and Adults

Whether you're searching for comfortable basics or trendy pieces to refresh your look, ForMe, PENSHOPPE, BENCH, and Denim Hub offer versatile clothing options for different styles. Families shopping for their little ones can also explore OshKosh B’gosh, known for classic and comfortable kidswear.

ForMe

Penshoppe

Denim Hub

With fashion choices for every member of the family, SM Center Pulilan makes wardrobe shopping easy, convenient, and enjoyable—all in one destination.

Activewear for Every Move

For shoppers who enjoy staying active, Sports Central offers a selection of sportswear and athletic essentials designed to keep up with different routines. Whether you're heading to the gym, enjoying an outdoor adventure, or simply embracing an active everyday lifestyle, you can find comfortable and functional pieces to match your needs.

From workout sessions to days spent on the go, Sports Central makes it easier to stay comfortable, move freely, and feel ready for whatever activity comes next.

Accessories to Complete Your Look

Geo Watch

The perfect accessories can instantly elevate even the simplest outfit. At Geo Watch, shoppers can discover timepieces that bring together everyday functionality and stylish design, while Unisilver offers jewelry pieces that add a touch of shine to casual looks or provide an elegant finishing detail for special occasions.

Whether you're updating your wardrobe, shopping for the kids, or searching for accessories to complete your next outfit, SM Center Pulilan brings fashion and lifestyle essentials together in one convenient destination.

Make your next Gala to the Max shopping trip an opportunity to explore new styles, discover new favorites, and put together looks that reflect your own personality.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

Score Big Savings at SM City Marilao’s 3-Day Sale and a Chance to Win a Suzuki Fronx Hybrid

Get ready for a weekend of exciting deals as SM City Marilao brings shoppers its 3-Day Sale from October 16 to 18, running daily from 10:00 AM to 10:00 PM.

For three days, shoppers can enjoy discounts of up to 70% off at participating stores, with plenty of opportunities to shop for fashion pieces, home essentials, gadgets, and other must-have finds.

The shopping excitement comes with an extra chance to win big. Customers can earn one e-raffle entry for every ₱1,000 worth of purchases, giving them a chance to take home a Suzuki Fronx GLX AT Hybrid.

With huge discounts, exciting rewards, and exclusive offers, SM City Marilao's 3-Day Sale is set to be a shopping weekend worth marking on your calendar. Bring the family, gather your shopping list, and visit SM City Marilao on October 16, 17, and 18 to make the most of the sale.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

SM Calls on Bulacan Book Lovers to Build Stronger Libraries Through “The Great Book Share 2026”

Book lovers and shoppers in Bulacan have an opportunity to help make reading more accessible through SM Supermalls’ Book Nook, in partnership with SM Cares and the National Library of the Philippines, as it brings “The Great Book Share 2026” book donation drive to SM City Marilao, SM Center Pulilan, and SM City Baliwag.

Running until October 25, 2026, the campaign encourages shoppers to donate gently used or brand-new books that can educate, inspire, and empower communities. Donations may include children’s books, young adult novels, Filipino-authored titles, reference materials, graphic novels, and other appropriate reading materials that can help enrich public library collections nationwide.

Before donating, participants are encouraged to review the campaign guidelines and select books that are in good condition and suitable for readers of different ages. This helps ensure that every donated title is ready to be appreciated and enjoyed by its next reader.

Through “The Great Book Share 2026,” SM City Marilao, SM Center Pulilan, and SM City Baliwag are giving communities the opportunity to transform well-loved books into meaningful opportunities for learning, discovery, and a love of reading.

Be part of building stronger libraries. Share a book and help spread the joy of reading at Your Most Loved SM Supermalls.  

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

SM Center Sangandaan offers FREE AI Skills Session

SM Center Sangandaan will help community members better understand and navigate the technology as it continues to change how people study, work, and conduct business by offering a free upskilling session focused on practical AI applications.

The educational event, "AI for All," is scheduled for September 12, 2026, from 1:00 PM to 4:00 PM at the 2nd floor of SM Center Sangandaan, which is adjacent to KKV.

The session aims to make AI more approachable by focusing on how it can be used in everyday work, business, productivity, and career development rather than technical jargon.

Participants will examine practical uses of AI in business, productivity, and the workplace in addition to learning about prompt engineering and AI principles. Additionally, responsible and ethical AI use will be covered in the lesson, helping students understand both the technology's potential and how it should be used.

The program will also introduce participants to IBM SkillsBuild, which will provide them with additional learning resources as they continue to refine their skills in an increasingly digital workplace.

As part of their continuous efforts to give Filipino communities easily accessible career opportunities and skill development, SM Supermalls is offering a free training session.

As AI becomes more widely used across industries, learning how to use it can help students, job seekers, working professionals, and aspiring entrepreneurs navigate new opportunities.

Because "Your next skill could open your next door," SM Center Sangandaan encourages the community to take that initial step by learning something new, understanding emerging technologies, and becoming more prepared for what lies ahead.

The AI for All session, which brings together business and educational partners to expand community access to digital skills development, is made possible by SM Supermalls, DICT, and IBM SkillsBuild.

For the most recent information about the event, interested parties are encouraged to visit the official SM Center Sangandaan Facebook page. Alternatively, they can scan the QR code found in the official event materials to obtain registration details and additional details.

The Comfort Food Fix: Familiar Favorites at SM City Marilao Foodcourt

From quick bites to satisfying comfort meals, there’s always something delicious waiting at the SM City Marilao Foodcourt.

Food that feels familiar is comforting, whether it's a warm bowl of lugaw on a rainy day, a tasty kwek-kwek for a quick merienda, or a favorite snack to eat in between errands. Your Most Loved SM City Marilao Foodcourt combines these fundamental needs to make every meal a little more enjoyable.

Ultimate comfort food staples at Lugaw Republic.

For those looking for something warm and nourishing, Lugaw Republic offers the cozy goodness that makes you feel at home. In the meantime, the well-liked street food egg recipes from Eggspert provide a satisfying solution ideal for merienda or a quick snack. Do you prefer savory foods?  PotDog's dim sum on stick is a delightful snack, but Noodlemix's fried noodles provide a substantial meal paired with delectable sauces.

And for those who adore a handheld favorite, Fariñas Ilocos Empanada offers savory Ilocano classics— perfect for enjoying while taking a break from a busy mall day.

PotDog makes for an easy-to-enjoy snack.

Noodlemix’s fried noodles paired with savory sauces is a perfect choice for quick meals.

Bite into Fariñas’ signature crispy Ilocos Empanada, freshly prepared with its distinct golden-orange crust and savory filling.

Whether it's a quick snack, a satisfying meal, or simply a longing for something familiar, SM City Marilao Foodcourt offers comfort food staples that make every visit feel a bit more like home.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Group receives 12 Stevie Awards for reporting and community programs

“People experience a mall through the things they do there, not through what we say about it,” said . “A place to read, an event that brings local art to more people, or a program that makes the mall easier to use can make a practical difference to a community.” ~Steven T. Tan, SM Supermalls President

The SM Group received 12 Stevie Awards for parent-company reporting and community and shopping center initiatives at the 2026 International Business Awards.

Four awards were given to SM Investments Corporation, the parent company of the SM Group. It won Gold Stevies for its 2025 Integrated Report in the Best Annual Report (Publicly Held Corporations) and Conglomerates (Large) categories.

Its 2025 Sustainability Report won Bronze for Best Sustainability Report. In addition, the Asia, Australia, and New Zealand Sustainability Initiative of the Year competition awarded the SM Sustainability School Bronze.

“Clear reporting gives investors and other stakeholders a better view of how we make decisions, manage the business and plan for the long term. The other awards show how that same sense of responsibility is carried through by our businesses in the communities they serve.” ~Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments

That work can be seen across the eight awards received by SM Supermalls.

The Philippine International Pyromusical Competition won Gold in the Brand Experience of the Year (Consumer) category, while the Find Your SM campaign took home Silver.

The SM Green Movement won Silver for Achievement in Corporate Social Responsibility. The SM Cares Coastal Cleanup program received a Silver Award for Environmental Achievement, and SM Cares: A Mall for All received a Silver Award for Diversity and Inclusion.

The SM Cares Book Nook won bronze for the Most Ingenious Creative Project. The project establishes spaces in shopping malls where people can read and share books. Furthermore, the Empowering Communities campaign won the Corporate Social Responsibility Program of the Year award for Asia, Australia, and New Zealand.

SM Mindanao Art raised public awareness of Mindanaoan artists and their works by taking home bronze in the Corporate and Community (Community Engagement Event) category.

The two-month judging event attracted more than 300 business professionals. The winners were chosen based on the average scores.

The International Business Awards, now in their 23rd year, recognize companies, executives, entrepreneurs, and teams worldwide.

About SM Investments Corporation

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, one of the country’s largest private domestic banks.

For more information, please visit www.sminvestments.com

Hidden Food Gems You Might Have Missed at SM City Marilao Foodcourt

Are you looking for something different to satisfy your desires? Some of the best culinary discoveries may already be waiting for you at the SM City Marilao Foodcourt.

Crispy, golden, and made for sharing—satisfy your cravings with Tokyo Tempura at the SM City Marilao Foodcourt.

Made with love, inspired by France. Find your next favorite galette or crêpe at Bucky.

Favorite crispy tempura can be found at Tokyo Tempura; savory Ilocano classics can be found at Fariñas Ilocos Empanada; decadent galette or crêpe can be found at Bucky; flavorful Korean meals can be found at Ssamjang Express; satisfying sushi rolls can be found at Kanzen Sushi Roll; and everyone's favorite crispy snack is Gimme Fries. You should include these undiscovered culinary treasures in your upcoming culinary endeavors.

Korean food favorites from Ssamjang Express.

Grab a quick and tasty bite with Kanzen Sushi Roll.

Generous serving of flavored fries only at Gimme Fries.

Whether you're looking for a quick meal, a place to hang out with friends, or something else entirely, these foodcourt treasures are worth seeing at your next Gala to the Max. 

Your next favorite could be in front of you at SM City Marilao Food Court!

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

The Hungry Pita Serves Crave-Worthy Goodness at SM Center Pulilan

Wrapped, generously filled, and loaded with flavors. Your next food craving starts at The Hungry Pita in SM Center Puilan.

Do you want something appetizing, filling, and simple to consume? The Hungry Pita is now offering a delectable selection of pita favorites at your favorite SM Center Pulilan, giving patrons and foodies another interesting dining option to try.

The Hungry Pita is now serving premium pita goodness at the second level of SM Center Pulilan.

The Hungry Pita, which combines savory fillings, fresh ingredients, and bold flavors in every bite, is well-known for its tasty offerings and filling pita creations. It is ideal for quick meals, informal get-togethers, or simply satisfying a craving while shopping.

Gather the squad and enjoy The Hungry Pita’s satisfying flavors at SM Center Pulilan. 

The new restaurant adds to the growing menu at SM Center Pulilan and provides customers and mall patrons with another reason to stop, eat, and enjoy something delicious for the ultimate Gala to the Max experience. 

With its delicious selection and substantial portions, The Hungry Pita at SM Center Pulilan is ready to welcome patrons looking for their next favorite meal.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Rediscover Your Food Favorites at SM City Marilao Foodcourt

Sometimes the best meals are those that are familiar. Diners at SM City Marilao Foodcourt can rediscover their favorite flavors while enjoying a wide range of satisfying food options to satisfy any craving, All For You.

Go back to your favorites, only at SM City Marilao Foodcourt.

From comforting rice meals and savory dishes to quick bites, refreshing drinks, and sweet treats, SM City Marilao Foodcourt offers a diverse range of flavors to make every meal enjoyable. There is always something to suit everyone's tastes, whether you're dining alone, catching up with friends, or spending time with family.

Mouthwatering Pinoy dishes served daily at Baliwag Lechon Manok Atbp.

Your go-to Filipino fix only at SALO.

Cravings satisfied at Pares Retiro

Noodlemix—your quick stop for affordable noodles on-the-go.

Gugu Manju’s tanghulu and Korean mini cakes make every meal delightfully sweeter.

Made with love, inspired by France. Find your next favorite galette or crêpe at Bucky.

Only the freshest, most natural drinks from Juice Avenue.

The goodness of coconut juice and other refreshing treats are at Coco Circle.  

More than just a place to eat, SM City Marilao Foodcourt offers a convenient and welcoming environment in which shoppers can pause, relax, and enjoy delicious food without fuss, resulting in the ultimate Gala to the Max experience.

From quick bites to satisfying cravings, there’s always something delicious waiting for you at the SM City Marilao Foodcourt.

So, the next time you visit SM City Marilao, break away from your usual routine and return to your food favorites at SM Foodcourt—because sometimes all it takes is one familiar bite to rekindle a favorite craving.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Supermalls brews up the country's biggest coffee celebration with Coffee Fest 2026

Vietnamese brews at Cong Caphe are always worth a visit.

From local roasters to well-loved cafés, the country's biggest coffee festival celebrates the country's vibrant coffee culture at participating SM Supermalls.

Coffee lovers gather at Coffee Fest 2026 in SM Center Pulilan, where specialty cafés, local coffee brands, and immersive experiences come together to celebrate the country’s thriving coffee culture

Rather than at the dinner table, some of the most memorable conversations happen over coffee.

For Filipinos, coffee has become more than just a daily ritual. They use it for everything from finding a secret café or simply taking a well-earned break to studying for hours and catching up with friends after work. Every cup tells a story, and every café becomes a gathering spot for people to socialize, create memories, and try new things.

This July, SM Supermalls will host Coffee Fest 2026, a celebration of the country's thriving coffee culture that brings together coffee festivals, specialty cafés, regional roasters, homegrown brands, and immersive experiences for coffee lovers nationwide.

Whether you're searching for your next favorite café, supporting local coffee entrepreneurs, or simply finding a new place to unwind, Coffee Fest 2026 invites everyone to sip, explore, and Gala To The Max at your favorite SM Supermalls.

Coffee N' Chill: Your Third Space for Coffee Stories

Choose from a variety of coffee selections with friends and loved ones at SM City Baliwag.

Participating SM Supermalls are transformed into welcoming third spaces by Coffee N' Chill, where every coffee break serves as a chance to unwind, socialize, and discover new things. The festivities continue until August 2.

Across participating malls, guests can look forward to:

• Coffee N' Chill Bazaars featuring specialty cafés and local coffee brands
• Coffee & Clicks Instagram-worthy photo spots
• Exclusive coffee deals through SM Malls Online Swipe Deals
• Coffee tasting sessions and pop-up experiences from participating coffee merchants
• Special activities and promotions at select SM Supermalls, including SM Mall of Asia and other participating malls

Whether you're meeting friends, working remotely, or simply enjoying a quiet afternoon, Coffee N' Chill offers a maxed-out coffee experience at your most-loved SM Supermalls.

Discover the country's largest collection of cafés and coffee experiences

Whether you're café hopping with friends or searching for your next go-to brew, your most-loved SM Supermalls offer coffee experiences worth discovering.

SM City Marilao

Enjoy JCO Reserve’s premium coffee selections

SM City Baliwag

Hot and iced beverages are worth a sip at Better Coffee.

Chill. Sip. Repeat. Treat yourself to the perfect blend of bold espresso and creamy goodness at Coffee Bean & Tea Leaf.

Off to your next café escapade with Coffeebay

Have your dose of perfectly crafted coffee at Brew x Press.

The perfect blend of coffee, community, and culture

Visit your favorite coffee hangout spots at SM City Marilao.

This Coffee Fest 2026, find out why SM Supermalls has become the country's top third destination for coffee lovers. From immersive festivals and specialty cafés to locally owned coffee brands and meaningful community experiences, every visit offers the opportunity to discover new flavors, support Filipino coffee makers, and create memories over every cup.

Whether you're a seasoned coffee enthusiast or just searching for your next favorite café, take advantage of a maximized coffee experience and Gala To The Max—only at your favorite SM Supermalls.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences. 

Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Even though they may also bring gloomy skies, weather-resistant basics are a great way to update everyday style on rainy days. Whether you're heading to work, running errands, or just lounging indoors, Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan offer a variety of ways to find everything you need for the season.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.