Wednesday, June 13, 2018

Tanduay a Filipino rum has finally surpassed Bacardi as the Number one Rum in the planet

“Our distinctly Filipino rum is now the world’s number one...We have a great product to offer the world and the world recognized it. Only a visionary like my father, Dr. Lucio Tan, saw this when he acquired Tanduay from the Elizaldes in 1988. At a time considered very volatile for any business investment in the country, my father held on to the belief that someday the world will know Tanduay." ~Lucio “Bong" K. Tan, Jr., president and chief executive officer of Tanduay Distillers, Inc.

It was a cold rainy morning and I raved the traffic to attend the event at Century Hotel, Wednesday of June 13, 2018. We just made a history for Tanduay a Philippine-made liquor brand has been ranked the top-selling rum by global spirits think tank Drinks international from a list of international rum brands that has long been dominated by Bacardi. A Filipino rum has finally surpassed Bacardi as the Number one Rum in the planet. Drinks International has released the “definitive ranking of the world's million-case rum brands", citing Tanduay as the new industry leader followed by Bacardi and McDowell's No. 1 Celebration.

Tanduay Drinks
Since the acquisition of the Tanduay brand by the Lucio Tan group 30 years ago, plant modernization and expansion projects tremendously increased the distillery’s production capacity. Today, Tanduay has an unmatched aging capability harvesting only the world's finest from its aged rum reserve.

(L-R) Mr. Paul Lim Chief Marketing Officer, Mr. Lucio K. Tan Jr., President & Chief Operating Officer, Mr. Gerry Tee. Over-all Head of Distillery Operations LTGC & Chief Operating Officer, Absolut Distillers, Inc., Mr. Nestor Mendones, Chief Financial Officer
Tanduay announces the first ever Tanduay Executive Report presented to the media by their top officers:

Mr. Lucio K. Tan Jr.
President & Chief Operating Officer
Mr. Lucio K. Tan Jr., President & Chief Operating Officer
“For every bottle consumed in Tanduay, you are part of the Filipino pride, sustainable operations and of course renewable energy."

Mr. Gerry Tee
Over-all Head of Distillery Operations LTGC & Chief Operating Officer, Absolut Distillers, Inc.
Mr. Gerry Tee. Over-all Head of Distillery Operations LTGC & Chief Operating Officer, Absolut Distillers, Inc.,
"As the Number one Rum in the world, we pride ourselves in bringing you our partners, our customers only the best Rum alcohol available in the world and in the market crafted by our world-class employees."

Mr. Paul Lim
Chief Marketing Officer
Mr. Paul Lim Chief Marketing Officer
"Together as One Team Tanduay, is also true distillership and determination that we became aggressive in penetrating the world market. It took us years of constantly pushing our boundaries. There are challenges along the way and at the point, the team and the company had a consolidated strategy and harness strength of the product, the brand and its heritage to reconnect with its consumers."

Mr. Nestor Mendones
Chief Financial Officer
Mr. Nestor Mendones, Chief Financial Officer
"In terms of our strong hold in Visayas and Mindanao from 68.3% we are now close to that again and now we are  holding 66.3% of Visayas and Mindanao."

Mr. Tan Jr., who actively took the helm the as the chief operating officer of the company in 2014, has been credited for the disruptive changes within the company that led to explorations of new markets abroad and new market approaches locally to bring the brand closer to younger product consumers. 

The company made a historic expansion in the world arena through the hands-on leadership of Tan Jr. Tanduay made a strategic alliance with companies in the United States to expand its distribution capacity. According to Paul Lim. chief marketing officer of Tanduay, the company embarked on a brand refresh since the younger Tan took over citing some of the marketing innovations that led to Tanduay becoming the world’s number one rum. 

"We were the first to implement a nationwide music marketing campaign that brought Tanduay to a younger market. We were also the first local liquor brand to sponsor an NBA Team the Golden State Warriors. We continue to push further as we ride along an ever-changing market landscape now dominated by health-conscious. Athleisureloving millennials with the launch of Tanduay Athletics and a sponsorship of the Century Tuna Superbods. Both projects contributing a premium to Tanduay’s brand equity." ~Mr. Paul Lim, Chief Marketing Officer

Tanduay Distillers lnc. is a member of the LT Group of Companies. Tanduay is the Philippines' top rhum maker, which is also distributed in Asia and the United States. among other countries in the world. Likewise, the company produces spirits, wines. brandies, gins, and vodka. We are a registered company in the Philippine stock exchange as a subsidiary of Tanduay Holdings Inc.

Sa mga Pilipino na
patuloy na tumatagay ng Tanduay, KAMPAY!

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