Running attire is changing from a performance to a daily means of self-expression in Southeast Asia. The previously defined line between sport and style is becoming increasingly hazy as more individuals embrace running-inspired looks that blend comfort, practicality, and style both on and off the track.
In response to this cultural trend, New Balance produces new colorways of their famous models, the FuelCell Rebel v5 and the Fresh Foam X 1080 v14. These redesigned styles in vibrant, reflective hues blend innovation, comfort, modern elegance, and function. The newest colors signify the next stage in the evolution of everyday shoes, made to be worn all day and for those who can easily switch between their active schedules and city life.
New Balance and Foot Locker seek to inspire a new generation of fashion-conscious consumers through their continued partnership. The collaboration encourages independence and the capacity to walk confidently while donning stylish yet cozy shoes.
The New Balance FuelCell Rebel v5's streamlined, race-inspired mesh top with reflective accents gives it a sleek, swift appearance even when it's stationary. Its lightweight, modern form gives it a stunning yet versatile appearance that effortlessly shines out in casual clothing.
The Fresh Foam X 1080 v14, on the other hand, features a triple jacquard mesh top that improves breathability in important areas and has a luxurious, silky feel that enhances daily comfort. Every step has a remarkable visual touch thanks to the color-shifting embellishments and shiny accents that finish both pairs.
Some Foot Locker stores now carry the New Balance Fresh Foam X 1080 v14 and FuelCell Rebel v5.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
About Foot Locker, Inc.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the "inner sneakerhead" in all of us. With approximately 2,400 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in Europe, the Middle East and Asia, Foot Locker has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.


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