Tuesday, October 24, 2023

KFC Squads Up with PUBG: Battlegrounds and PUBG Mobile in Exciting New Collab for Gamers

“We are the pros when it comes to making the world's most finger lickin’ good fried chicken and delivering on the taste you crave. Now PUBG: BATTLEGROUNDS and PUBG MOBILE fans can enjoy the iconic KFC taste like never before then dive into a battle royale and score big loot for a double taste of victory.”  ~Val Kubizniak, KFC Global Chief Marketing Officer

Prepare for a convergence of flavors and action as KFC comes to PUBG: BATTLEGROUNDS and PUBG MOBILE, with in-game restaurants, exclusive KFC themed items alongside real-world special set meals in select regions*

From October 2nd to November 6th, PUBG MOBILE players can look forward to indulging their senses with virtual dining experiences in KFC Royale Restaurants across the Erangel, Miramar, Nusa, and Livik maps. 

KFC has introduced an extraordinary partnership that unites enthusiasts of PUBG: BATTLEGROUNDS and PUBG MOBILE in epic battle royale squads, offering them the chance to savor the sweet taste of triumph. This innovative collaboration permits players to explore virtual KFC dining establishments within PUBG: BATTLEGROUNDS and PUBG MOBILE, along with access to unique KFC-themed items. Additionally, in specific regions, an exciting new promotion will grant exclusive in-game rewards to those who buy special KFC PUBG Meals.

"This partnership delivers an exhilarating gaming experience where players land, loot, and survive while enjoying exclusive cosmetics. It ensures that players savor a finger lickin’ good taste of victory, perfectly blending the worlds of KFC and PUBG: BATTLEGROUNDS.” ~Taeseok Jang, Executive Producer of PUBG: BATTLEGROUNDS, PUBG STUDIOS

These in-game KFC restaurants will offer players the opportunity to feast on mouthwatering KFC delicacies, each with their own distinct health or energy boosts, to help them take home the win. Players will also be able to gear up in KFC themed items including the KFC Royale Colonel Set, Chicken Champ Cover and Set, Royale Delight Top and Parachute, Seasoned Squad Graffiti, and Crispy Crunch Avatar Frame.

For a limited time during this collaboration, PUBG: BATTLEGROUNDS players will have the exciting opportunity to acquire KFC-themed in-game items and encounter KFC restaurants on the Erangel map. Inside these KFC restaurants, players can explore a variety of themed items available at the kiosks, including the KFC Chicken Box, KFC French Fries, and KFC Energy Drink – each offering health benefits. Game gear, wins and accessories include KFC themed Colonel's Bucket Hat, Colonel's Jacket, Colonel's Shorts, Colonel's Clogs, Colonel's Parachute, and "It's Finger Lickin' Good" Spray. Players will also be exposed to crave-worthy KFC in-game visuals such as the statue of Colonel Sanders, plane banner, electric billboards, and map decal.

PUBG MOBILE is thrilled to partner with KFC, the internationally renowned restaurant brand. As one of the biggest mobile games in the world, PUBG MOBILE is committed to bringing quality gameplay to people on the move, just like KFC brings great food to people in thousands of locations globally. We can't wait for KFC customers to experience diving into PUBG MOBILE and securing that chicken dinner." ~Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games

In addition to these tasty in-game treats, players can savor the flavor and experience the collaboration in the real world. Fans can “Load up, Dive in” with PUBG themed meals at participating KFC restaurants, online or via the KFC app in select regions* and score in-game finger lickin’ good loot straight from the Colonel’s kitchen. The rewards will include up to six battle cosmetics in KFC's signature red and white brand colors and inspired by KFC’s craveable tastes, allowing PUBG: BATTLEGROUNDS and PUBG MOBILE players to indulge all of their senses. 

The PUBG: BATTLEGROUNDS x KFC collaboration is available from October 2nd until November 6th. Download PUBG MOBILE for free on the App Store and Google Play Store. For more information on in-game updates visit the PUBG MOBILE website.

The PUBG: BATTLEGROUNDS x KFC collaboration is available from October 11th to November 7th on PC and from October 19th to November 15th on consoles. For the latest information on PUBG: BATTLEGROUNDS, please visit https://pubg.com/en-na or follow the official social media channels (Twitter / Instagram / Facebook / TikTok). 

*Promotion only available in participating markets. Must purchase PUBG meals between eligible dates in-store, online or the KFC app, as applicable. While supplies last. Cancelled orders not eligible. Prices, participation, and meal items may vary. Mobile ordering and delivery available at participating locations. Tax, tips, fees extra. Participating countries for the in-game loot redemption with purchase of a designated KFC meal include Armenia, Azerbaijan, Bahrain, Brazil, Estonia, Finland, Georgia, Indonesia, Kuwait, Latvia, Lithuania, Malaysia, Myanmar, Philippines, Qatar, Saudi Arabia, South Korea, Tajikistan, Thailand, U.A.E., US.

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

For more information, please visit the official PUBG MOBILE social channels on Facebook, InstagramTwitter and YouTube.

About KFC
KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today, while honoring our heritage, we remain committed to modernizing the colonel's vision, by serving feel-good food, at scale, through inclusive, equitable and sustainable business practices.  We continue to follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 28,000 restaurants in nearly 150 countries and territories around the world.  KFC is a subsidiary of Yum! Brands, Inc. (NYSE: YUM.)  For more information on KFC visit global.kfc.com.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, and ReLU Games. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. 

KRAFTON is responsible for premier entertainment properties, including PUBG: BATTLEGROUNDS, PUBG MOBILE, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, Defense Derby, and TERA. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com

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