Sunday, February 11, 2024

Kenny Rogers Roasters wins BIG at the 59th Anvil Awards

“It’s truly an honor to win these awards as these are a testament of the hard work and dedication of the team that continuously ensures Kenny Rogers Roasters is an exciting and relevant brand among customers. We’re excited for what’s in store and we are committed to continuous growth and innovation.” ~Lorent Adrias, Kenny Rogers Roasters marketing director
Kenny Rogers Roasters won three Silver Anvil Awards received by (L-R) Kenny Rogers brand manager Brennah Rivera, senior marketing department head Erika Tangtatco, marketing director Lorent Adrias, assistant brand manager Adeline Vinluan, and social media team lead Agel Sy.

“Innovation with a purpose.” Guided by the principle of purposeful innovation, Kenny Rogers Roasters consistently embraces this mantra in each unveiling of their marketing initiatives. This dedication to innovation has undeniably resonated with both customers and stakeholders, earning the brand three prestigious Anvil Awards at the recently concluded 59th Anvil Awards.

Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is the symbol of excellence in Public Relations. It awards outstanding public relations programs, tools and practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury. 

Due to the team's persistent efforts in providing customers with inventive and unforgettable experiences, Kenny Rogers Roasters secured two accolades in the PR programs category and one award in the PR tools category.

For the PR Programs (Cause-related/Public Awareness/Advocacy) category, The Kenny Rogers Roasters Mango Habanero Farmvocacy  won the Silver Anvil Award as the campaign has proven the importance of supporting local farmers with the implementation of Kenny Rogers Roasters’ Farmvocacy for the second year in a row. 

Another campaign that won a Silver Anvil for the same category is the Kenny Rogers Roasters’ Truffle Collection Influencer Seeding Campaign. With an entry entitled “Influencing Palates: Kenny Rogers Roasters Introduces Truffle Exclusive Influencer Seeding Initiatives,” the brand strategically partnered with micro influencers for their Truffle Collection and Valentine’s Day campaigns to showcase their luxurious Truffle Collection. The authenticity and sincerity of these influencers have helped Kenny Rogers Roasters achieve a successful campaign that engaged and resonated with the consumers as well as helped contribute to the brand’s substantial uplift in sales. 

Lastly, under the PR Tools (Special Events) category, the famous roasted chicken restaurant chain won another Silver Anvil for the Kenny Rogers 3D Billboard Launch. The biggest and first ever 3D billboard in EDSA by any restaurant chain in the country, the marketing tool was an innovative way to highlight the brand’s deliciously healthy menu offerings by having a giant spectacle of their signature roaster chicken, tender ribs, and side dishes along the busiest highway in Metro Manila.

The passionate team at Kenny Rogers Roasters views these recognitions from the esteemed Anvil Awards as further reinforcement of their dedication to providing outstanding dining experiences, all while maintaining the highest standards of quality, flavor, and service.

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