Tuesday, February 6, 2024

Revolutionising Digital Entertainment in the Philippines

“The success of BingoPlus has paved the way for [DigiPlus] to undertake a strategic transformation to position itself as a digital entertainment platform.”

Putting the GAME in eGaming: DigiPlus utilizes cutting-edge technologies and a deep bench of experts from different spaces within the gaming industry.

Traditional bingo holds a significant place in Filipino culture, serving as a communal activity where individuals from diverse backgrounds come together to enjoy, unwind, and establish meaningful connections during each session.

However, the gaming landscape underwent a substantial transformation due to the unprecedented challenges posed by the pandemic, which led to quarantine restrictions prohibiting social gatherings. This global crisis accelerated the widespread adoption of digital technologies, particularly among the digitally savvy younger demographic, with a notable increase in Internet and smartphone usage in recent years.

For DigiPlus Interactive, a gaming and leisure company, this presented both a challenge and an opportunity. They found themselves at the forefront of driving the digitization of the Philippine gaming industry, aiming to create enjoyable experiences for players across various platforms in the evolving digital landscape.

DigiPlus Interactive has launched BingoPlus in January 2022. It is the first digital platform where bingo-loving Filipinos can play with the convenience of time and place by bringing the game live online. BingoPlus leverages the company’s deep understanding of its customers whilst bringing in innovation and technologies to offer new entertainment product formats to more Filipinos.

BingoPlus’ brick-and-mortar or traditional bingo operations also complemented the foray into the digital space. DigiPlus Interactive currently operates at least 200 bingo halls in different parts of the Philippines, which continue to be popular amongst Filipinos.

The strong performance of BingoPlus propelled the robust growth of DigiPlus. In 2022, DigiPlus posted a turnaround in its financial performance, with a net income of ₱686.9m coming from a net loss of ₱894.6m in the previous year. Furthermore, in the first nine months of 2023, DigiPlus registered a net income of ₱2.1b, more than a tenfold growth from 2022.

As the first and only government-licensed digital bingo platform in the country, BingoPlus is reshaping the country’s gaming industry. Continuing to dominate the digital gaming space, BingoPlus has opened up new opportunities, triggering a proliferation of online gaming platforms in the Philippines. This healthy competition fosters innovation and creativity that fundamentally benefits the customers.

The platform has also since become a community and entertainment platform, a source of revenue for the Philippine government, and a contributor to various social and educational non-profit programmes.

It added its plans of launching new and innovative game offerings to cater to broader demographics and lifestyle preferences.

The platform’s continued investment in research and development, as well as its efforts in revolutionising the digital gaming experience, has been lauded by the inaugural Asian Management Excellence Awards, with the company bringing home the Philippines Innovator of the Year - Media & Entertainment category win.

The coveted awards programme celebrates the finest business leaders, innovators, and companies in Asia, and commends exceptional achievements in the various aspects of operations, including employee engagement programmes, diversity and inclusion projects, and health and wellness initiatives.

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