Some favorites never go out of style and are still enjoyable in new ways. For 70 years, Universal Robina Corporation (URC) has been a dependable partner in Filipino homes through popular and high-quality brands like Jack 'n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste, among others. While staying true to its goal of giving everyone access to delectable food options, URC constantly adjusts to the preferences and lifestyles of its patrons.
The company continues to excite generations of consumers by introducing new flavors, creative formats, and exciting product experiences, proving that innovation can come from well-known and cherished Filipino brands.
Here’s how some of URC’s popular brands are continuously evolving to excite and delight everyone:
The iconic tasty hexagon snack keeps offering exciting flavours
Piattos has become a favorite snack among Filipinos, known for its unique hexagonal shape, satisfying crunch, and much-loved flavors such as Cheese, Sour Cream & Onion, Roadhouse Barbecue, Nacho Pizza, Roast Beef, and Spicy Cheese. The brand continues to excite snack lovers by introducing new and limited-edition flavors, from Beef Bulgogi and Truffle Cream to its latest Cheddar & Sour Cream variant, catering to adventurous tastes and ever-changing snack cravings.
Along with Piattos, other beloved Jack ’n Jill snacks like Nova, Mang Juan, VCut, Chippy, and Chiz Curls continue to introduce exciting new flavors, giving Filipinos even more delicious choices to enjoy during snack time.
From sandwich cookie to full chocolate experience
Cream-O has long been a beloved choice among Filipino chocolate lovers, the brand continues to evolve in response to changing consumer preferences. Moving beyond its iconic cookie format, Cream-O has expanded its range with indulgent offerings such as Cream-O Cake Bar, Cream-O Cakewich, and Cream-O Premium. Its newest addition, Cream-O Dark Choco, delivers a richer and bolder chocolate experience through a decadent cookie sandwich made for today’s more adventurous palates.
This commitment to innovation also extends to URC’s other biscuit favourites, including Dewberry, Presto, and Magic Crackers, which continue to explore new formats and experiences designed to match the diverse snacking preferences of modern Filipino consumers.
Reimagining the chocolate enjoyment with a new crunch
Known for its signature blend of chewy nougat, smooth caramel, and crunchy peanuts, URC Cloud 9 chocolate has remained a popular choice among Filipino chocolate lovers. Continuing to bring fresh experiences to its classic chocolate lineup, URC has introduced Cloud 9 Crunchies, adding an enjoyable crispy texture to the familiar Cloud 9 combination.
The variety extends beyond Cloud 9, with Nips chocolate offering colorful and playful treats that bring different flavors and formats to everyday snacking. Together, these URC chocolate favorites give Filipino consumers more delicious ways to enjoy their sweet cravings.
Fruity freshness, now with a chewy twist
For years, Maxx candy has been a convenient pocket essential for Filipinos looking for instant freshness wherever they go. As snacking preferences continue to evolve, URC has expanded the Maxx lineup with Maxx Chews, a chewy menthol candy created for consumers who enjoy a more playful texture. Available in a convenient three-piece stick, Maxx Chews offers a practical and value-packed option for busy commuters, professionals, and anyone looking for a refreshing treat throughout the day.
Maxx is also joined by other popular URC candy brands, including XO, Dynamite, and Lush, giving Filipino consumers a variety of choices for every craving and every refreshing moment.
Offering refreshing tea favorites, and flavor innovations
As a pioneer of ready-to-drink green tea in the Philippines, C2 Cool and Clean introduced Filipinos to a convenient and refreshing way to enjoy tea. From its popular Classic Green Tea, Apple, and Lemon variants, C2 has continued to expand its lineup with exciting fruity flavors, including Raspberry, Dalandan, and Peach.
Adding to its innovative range is C2 Freeze Melon, the latest flavor that gives fruity green tea a refreshing twist. With its delicious melon taste and lingering cool sensation, C2 Freeze Melon offers a refreshing drink experience for consumers looking for something new.
Brewing modern coffee moments, one cup at a time
Recognized as one of the Philippines’ most chosen beverage brands, according to Kantar’s Brand Footprint report, URC’s Great Taste has built a strong presence in the local coffee market through its commitment to product innovation. The brand made a notable contribution to the Philippine coffee scene with the introduction of Great Taste White Coffee, offering Filipinos a new way to enjoy their daily cup.
Continuing its tradition of innovation, URC introduces Great Taste Premium Roast, a coffee mix created to make afternoon coffee breaks even more satisfying. Featuring a Tapang-Sarap blend of dark-roasted Robusta coffee, palm sugar, and real milk, it delivers a rich and flavorful coffee experience designed to help Filipinos Balik Lakas Sigla throughout the day.
Bigger, bolder flavours for instant happiness
Payless instant noodles continue to offer Filipino consumers delicious and satisfying meals without breaking the budget. With its wide selection of noodle variants and creative flavor innovations, Payless delivers more flavor and value in every bowl.
The latest addition, Payless Chili Garlic Mami, puts a flavorful spin on a beloved Filipino comfort food. Made with rich chili oil and real garlic bits, it combines satisfying anghang-linamnam for a deliciously craveable noodle experience. Available in Beef and Chicken flavors, Payless Chili Garlic brings an kakaibang Anghang-Sarap na Tumatatak experience to everyday noodle cravings.
Moving into modern pet care
Beyond creating enjoyable everyday snacking experiences, URC also supports the special bond between Filipino pet parents and their beloved fur babies. Through its award-winning pet care brand, TopBreed, URC has been helping fur parents provide quality care with a range of products, including dog food, cat food, and essential pet care products.
In 2026, TopBreed further expanded its portfolio beyond traditional dry dog and cat food, introducing wet food and treats to give pets more variety at mealtime. The brand also added TopCare cat litter, expanding its offerings to provide more practical solutions for everyday pet care.
Always something new to discover
For 70 years, Universal Robina Corporation (URC) has been part of the everyday lives of generations of Filipinos, continuously adapting to changing tastes, lifestyles, and consumer needs. As a trusted Filipino food and beverage company, URC remains committed to delivering quality, flavorful products that bring convenience and everyday enjoyment to homes across the Philippines.
For 70 years, Universal Robina Corporation (URC) has grown into one of the Philippines' leading food and beverage companies, with a portfolio of trusted brands enjoyed by millions of consumers locally and across international markets. Through decades of innovation and a deep understanding of evolving consumer needs, URC has built a lasting legacy of delivering quality products that enrich everyday life. Its iconic brands—including Jack 'n Jill Piattos, Cloud 9, Maxx Candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee—have become household names, connecting generations of Filipinos through shared moments and the simple joy of great taste. To learn more about URC, visit its Website, Facebook Page, and TikTok.
No comments:
Post a Comment