Choi Bomin stars in Ever Bilena’s New Pillow Pop Multi Pot campaign

“Bomin brings a unique mix of freshness, fun, and sophistication, qualities that mirror what the Pillow Pop Multi Pot stands for. This campaign is all about showing that makeup can be light, effortless, and exciting, while still allowing people to express themselves fully.” ~Rafeea Custodio, Brand Manager of Ever Bilena

Ever Bilena, the country's leading local cosmetics company, is happy to release its latest commercial, featuring emerging Korean sensation Choi Bomin, who is admired for his youthful charm and versatility.   Famous for his cheerful disposition and laid-back style, Bomin is the perfect spokesman for the Pillow Pop Multi Pot, a fun, portable, and blendable multifunctional color pot designed for Gen Z beauty fans.

Images of Bomin jumping in a bouncy castle, which symbolizes the Pillow Pop Multi Pot's spacious, vibrant, and exhilarating experience, are used in the promotion to highlight his playful side. The product adds a soft, delicate pop of color that subtly enhances everyday makeup, much like Bomin's natural charm.

Lightweight Formula, Seamless Finish

The Pillow Pop Multi Pot is formulated with an ultra-lightweight, airy texture that glides smoothly on the skin and blends without effort. Perfect for eyes, lips, and cheeks, it gives users the freedom to create versatile looks with a natural finish.

Nine Shades, Endless Possibilities

The collection features nine universally flattering shades, each thoughtfully designed to complement a wide range of skin tones and moods. The lineup includes Glitzy Gold, a funky shimmery gold; Glitzy Champagne, a subtle frosted champagne; Dreamy Sakura, a shimmery nudish pink; Dreamy Dahlia, a milky rosy almond; Dreamy Coral, a toasted coral; Dreamy Punch, a deep berry; Dreamy Rose, a pure reddish pink; Toasted Pecan, a perfect cool brown; and Toasted Oak, a neutral deep brown.

A Playful Collaboration

The Ever Bilena Pillow Pop Multi Pot featuring Choi Bomin is now available online through Ever Bilena’s flagship stores on TikTok Shop, Shopee, Lazada, and in physical stores such as Watsons, SM Beatuy Dept Stores, Robinsons Dept. Stores among other leading department stores nationwide.

Ever Bilena’s TikTok-viral makeup bar lands in three locations

Beauty lovers, get ready!  Ever Bilena's cosmetics bar—the viral shopping experience that has taken TikTok by storm—is now open in three exclusive locations for a limited time.

Find EB’s Makeup Bar at:

• W Department Store, Waltermart Makati
• Robinsons Galleria Ortigas Department Store
• LCC Department Store Tabaco, Bicol (Yes, they brought the Makeup Bar craze all the way to Bicol!)’

How does the Ever Bilena makeup bar work? 

1. Pick a pouch size – choose from three sizes:

• Medium – Php 499
• Large – Php 599
• Extra Large – Php 999

2. Fill it up 

Grab your favorite Ever Bilena makeup products and fit as many as you can inside your pouch! You’ll find best-selling essentials and new launches to upgrade your beauty routine.

3. Seal the deal 

Once you're satisfied with your haul, head to the cashier to pay for your chosen pouch.

4. Personalize your pouch 

Make your makeup bar experience even more special by decorating your pouch with cute, stylish stickers (courtesy of Ever Bilena!)

What’s new at the makeup bar?

This limited-time run introduces intriguing new products, including the EB Moisture Boost Lipstick, a moisturizing, creamy lipstick that provides rich color and all-day comfort!  Trending options include EB Serum Tinted Lip Balms, viral blushes, and top-rated eye and brow products.

The Ever Bilena Makeup Bar is only open until March 31, 2025, so don't miss your chance to create your ideal beauty pouch at an unbeatable price.

Good news!  You can buy as many pouches as you want, while supplies last.

Ever Bilena Awards 2024 Olympic Bronze Medalist Aira Villegas Php 250K Business Package

“We’re proud to honor Aira’s incredible achievement. She embodies the strength and resilience that Ever Bilena champions, and we’re excited to support her journey beyond the ring. This business package is a step towards ensuring she has the tools and resources to continue succeeding.” ~Denice Sy, Ever Bilena's Chief Sales & Marketing Officer

Ever Bilena_Ever Bilena awards 2024 Olympic bronze medalist Aira Villegas Php 250K business package

Ever Bilena Cosmetics, Inc., the country's leading local cosmetics company, rewarded 2024 Olympic Bronze Medalist Aira Villegas with a Php 250,000 business package. Villegas, a standout boxer at the Paris Olympics, was greeted with a simple lunch at Ever Bilena's headquarters by executives such as Denice Sy, chief sales and marketing officer.

Villegas, who was joined by her longtime boxing coach Josie Gabuco and Strength & Conditioning Coach Kit de Leon, expressed gratitude for the support. Denice Sy announced at the ceremony that the business package, which aims to provide Villegas with long-term opportunities, would be delivered to her home in Leyte.

Ever Bilena_Ever Bilena awards 2024 Olympic bronze medalist Aira Villegas Php 250K business package

Villegas expressed her gratitude and enthusiastically accepted photo opportunities with Ever Bilena employees. She thanked her coaches, as well as her family and loved ones, for their unwavering support throughout her journey.

This recognition reinforces Ever Bilena's commitment to empowering Filipino women in all aspects of life, including sports, and is consistent with their mission to uplift and inspire through resilience and determination.

Ever Bilena celebrates every Filipino story on its 40th year

“We hit 40 years now. The celebration will never be successful unless there are good visitors, and you are the reason why this celebration will be a success.” ~Siliman Sy, EBCI chief Operations Officer

Ever Bilena_Ever Bilena celebrates every Filipino story on its 40th year

Ever Bilena Cosmetics Inc. (EBCI) has been providing affordable, high-quality cosmetics to individuals from all walks of life in the Philippines for the past 40 years so that they can express their beauty and confidence.

EBCI endorsers and TV Personalities (L-R) Ara Mina, Alex Gonzaga, Dianne Medina, and Daiana Menezes

EBCI Chief Sales and Marketing Officer Denice Sy and Ever Bilena Women of Inspiration 2023 Awardee Senator Imee Marcos

Ever Bilena Cosmetics (EBCI) CEO Dioceldo Sy and SM Prime Chairman of the Executive Committee Hans Sy

Mutya ng Pilipinas President Cory Quirino and Mutya ng Pilipinas 2022 Iona Gibbs

As a result, when EBCI recently celebrated its 40th anniversary at the SMX Mall of Asia, the leading cosmetics brand presented “Ever Bilena, Your Story,” in which it looked back on its milestones, iconic products, the way the brand has consistently brought out the best in every beauty, and those who have been with them for over four decades.

Some of the country's tycoons, beauty queens, celebrity personalities, and in-demand stars, some of whom are also EBCI endorsers, gathered at the pink-themed party, which was hosted by celebrity hosts Janeena Chan and Show Suzuki, to celebrate and demonstrate its unwavering support for the iconic brand.

Ever Bilena endorser and Bb. Pilipinas 2022 1st runner-up Herlene Budol

Careline endorser and actress Francine Diaz

Ever Bilena endorser and Bb. Pilipinas 2022 Globe Chelsea Fernandez

Blackwater endorser and singer Christian Bautista

The "Women of Inspiration 2023," in which EBCI honored seven outstanding and talented women who redefined what it means to be an empowered Filipina, added meaning to the memorable evening. Beside Davila, ladies that were perceived hailed from various ventures including Tessie Sy-Coson, Robina Gokongwei-Pe, Cart De Leon, Representative Imee Marcos, Ana Patricia Non and Congressperson Risa Hontiveros.

Before the night finished up, Ever Bilena additionally showed its appreciation to three beneficent associations for their obligation to supporting individual Filipinos, particularly in the midst of hardship. Specifically, Philippine Red Cross, Hope for Lupus, and Plastic Bank Philippines.

Cop Kyline Alcantara’s fabulous lips with these matte liquid lippies

A rich and premium texture. Ever Bilena LTD matte liquid lipstick is formulated to create a rich and soothing texture, perfect for those who want their lippie to feel smooth and supple. Try the Red Carpet, Pink Pearl, and Cashmere Blush shades for a boost of glam and confidence. Dry and flaky lips, no more! Plus, it is cruelty-free!

When it comes to fabulous makeup, multi-talented star Kyline Alcantara is one celebrity who doesn’t shy away from making a statement every time she posts stunning photos on social media. And if you’ve been wanting to create a makeup look inspired by Kyline, here’s good news – you can start off with Ever Bilena’s LTD matte liquid lipstick that comes in 9 fabulous shades!

Let’s find out more about these amazing shades so you can level up your everyday glam just like Kyline in no time!

Sophisticated colors. If you’re looking for lipstick that says “fierce” without effort, then the Soft Cinnamon, Tiramisu, and Skinny Dip shades of Ever Bilena LTD matte liquid lipstick are perfect for you! These shades add the final touch that would define and give your lips a more sophisticated look.

Long-lasting shades. No more worrying about longevity -- this liquid lippie collection is specially formulated to provide long-lasting coverage on your lips! So, go ahead and add drama to your makeup with the Moody Merlot, Fire Opal, and Moroccan Spice shades from this collection.  Slay the day with these shades and look absolutely gorgeous!

So go get Instagram-perfect lips with Ever Bilena’s LTD matte liquid lipstick available for PHP180 only! Ever Bilena products can be purchased on their official Shopee and Lazada stores, and Watsons branches nationwide. Check out Ever Bilena on Facebook (@everbilenacosmetics), Instagram (@everbilenaofficial), Lazada (www.lazada.com.ph) or Shopee (www.shopee.ph).

The perfect self-care gifts for Moms

This Mother’s Day, let mom appreciate self-care by giving her skincare essentials that will help keep her skin pampered, smooth and glowing.

Hello Glow from Ever Bilena presents a wide variety of products   that   mom will definitely love:

All-around skin and nail care. Hello Glow All-Natural Papaw Balm. Is a multi-beneficial balm packed with marula oil and vitamin E to soothe and repair dry skin, papaya enzymes to exfoliate, and hyaluronic spheres to soften and relieve dryness while offering protection against harmful bacteria. For moms who always do household chores, this balm can be used as nail care or as a cure for cracked heels. Moms can also have an immediate confidence boost by using the balm as a hair styling product, a mask for dry skin, and lip care. 

Hello Glow 3-in-1 Lifting Serum

Serum for glowing skin.  A more youthful, glowing skin is the promise of Hello Glow 3-in-1 Lifting Serum. It is formulated with seaberry, apple and pomegranate extract to delay signs of aging, firm up, and brighten the skin. It is also infused with Green Tea Extract to treat blemishes and protect the skin of busy moms who are serious about skincare.

Hello Glow 3-in-1 Lightweight Sun Care Gel

Effective sun protection. For moms who always go outside for work or for shopping essentials, give her the ultimate protection from UVB rays with Hello Glow 3-in-1 Lightweight Sun Care Gel with SPF 50. It contains aloe vera, a rich source of antioxidant to protect and calm skin. It is also formulated with bamboo leaf extract for a silky, smooth feel skin and watermelon extract that helps minimize appearance of fine lines and wrinkles.

Hello Glow complete skin care sets

A complete skincare set. Whatever is the skin type of your mom, there’s a Hello Glow Skincare Set that can fit the needs of her skin. For moms with dry to normal skin type, the All-Natural Whitening Set is the best gift as it helps lighten dark spots and acne marks and overall lessens skin problems while maintaining the smoothness of the skin. Acne Defense Set, on the other hand, is suitable for moms with acne-prone and oily skin to help treat and dry up pimples faster with its anti-inflammatory, antibacterial and anti-fungal properties. 

For moms with combination skin type, the Advanced Rejuvenating Set can help them with deeper skin issues such as acne and hyperpigmentation. Blemish Miracle Set, which is best for moms with sensitive skin, can help treat mild pigmentation, age spots, and improve hydration and overall skin texture. Aside from addressing different skincare needs, what’s even better with these skincare sets is that they are safe to use even by pregnant and lactating mothers. 

Help brighten the overall look of your mom— as well as her day by giving her Hello Glow All skincare products this coming Mother’s Day. Available at Hello Glow’s official page on Lazada, Shopee, Watsons, and in leading supermarkets and department stores nationwide. For more updates, visit and like Hello Glow on Facebook (@helloglowofficial), Instagram (@helloglowofficial), and TikTok (@helloglowofficial).

Flattering lip shades that look great on anyone

Kris Life Kit by Ever Bilena

 

Finding the perfect lipstick shade that complements your skin tone is definitely no easy feat. You would need to try out different products to find “the one”. Now, Kris Aquino’s Life Kit by Ever Bilena makes the job easier for you as it offers universally flattering lip shades perfect for any complexion.

 

The lip kits are available in various formulas: The Kris Matte Liquid Lipstick, Kris Matic Lipstick, and the Kris Matte Lip Liner. These items are sold separately.

 

The red hues

What makes red lipsticks so versatile is that it brightens any complexion and even helps the teeth appear slightly whiter. It’s also the perfect shade to add sophistication to any look, whether day or night. A lip kit shade you can try is Love.

 

The nude tones

If you’re aiming for the “my lips but better” look, nude lipstick shades are the way to go. The Kris Life Kit offers a spectrum of nudes ranging from pink undertones such as Lucky, Life, or Laugh and tints of brown like Let Go and Learn. 

 

As a treat for Kris’ Birthday Blowout, these lip products are currently sold for P99 each until February 28, 2021. To know the participating stores, follow Ever Bilena’s Facebook page https://www.facebook.com/everbilenacosmetics. 

Ever Bilena Spotlight - Red lips, a timeless make-up trend

 

The New Year may usher in new trends and fashion ideas, but some classic favorites are here to stay. These include the ever-versatile white polo, denim jeans, a little black dress, white sneakers, and of course, the timeless, goes-with-everything red lipstick, which can take your look from day to night.

Luckily, Spotlight Cosmetics, the new local makeup brand that aims to empower Filipinas to transform their looks, offers a wide range of red lip shades in various formulas to suit your preference. 

If you’re into the liquid matte finish, you can opt for the red-brownish hue of Liquid Lips in Fiery Star or the bright red tint of Liquid Lips in Stunning Icon. Spotlight also offers bullet matte lipsticks which come in an intense berry shade called Sultry Siren and the pinkish-red Scream Queen. 

Spotlight Liquid Lips in Fiery Star

Spotlight Liquid Lips in Stunning Icon

Spotlight Bullet matte Lipstick in Sultry Siren

Spotlight Bullet matte Lipstick in Scream Queen

Spotlight Lip Crayon in Blazing Star

Spotlight Lip Crayon in Edgy Princess

Spotlight Creamy Lipstick in World-Class Diva

If you want a softer and more dewy finish, there’s the Spotlight Creamy Lipstick in World-Class Diva. But if you want a more precise application, you can try the Lip Crayons which also offer various shades of red like the Blazing Star and Edgy Princess.

 

All originally priced at P295, all lip products are currently P99 OFF on Watsons Online (bit.ly/SpotlightWatsons) and in all Watsons and SM Department Stores until January 31, 2021. So hurry and greet a new year with a bold red lipstick from Spotlight Cosmetics.

 

To know more, follow Spotlight Cosmetics’ official social media accounts: On Facebook https://web.facebook.com/SpotlightCosmeticsPH and on Instagram http://instagram.com/spotlightcosmetics.ph.

Rejuvenating business with new innovative product

“We exceeded our initial 600,000 set target for the year in just 4 months, which the whole team feels is a big milestone for us! People were more conscious about using the lockdown period to improve their skincare regimen. Moreover, many are looking for sources of income. We have former flight attendants and beauty queens who are now active distributors of Hello Glow. We want Hello Glow to be a one-stop-shop for all personal care needs for our customers and reselling partners. Hello Glow fans have a lot of products to watch out for!” ~Denice Sy-Munez, EBCI Chief Sales and Marketing Officer

EBCI chief sales and marketing officer Denice Sy-Munez

When the pandemic broke out, businesses instinctively placed business plans on the shelf, canceled their marketing campaigns, or simply postponed introduction of new products. This is why the launch of Hello Glow, the “pandemic baby” of Ever Bilena Cosmetics Inc. (EBCI), during the lockdown is nothing short of phenomenal because it also helped rejuvenate the business hardest hit by the quarantine. 

Launched last February, Hello Glow (www.facebook.com/helloglowofficial/) has sold 50,000 sets through its traditional direct selling and increased fivefold during quarantine, with most transactions done online. Following its success, the EBCI team relaunched in June, fully to online entrepreneurs, which resulted in 300,000 sets sold in only a month’s time. 

Hello Glow is a complete line of skin rejuvenation and whitening products expertly designed and formulated using only safe, high-grade nourishing and effective natural ingredients. It comes in four key items: the 4-in-1 whitening soap, clarifying toner, sunscreen cream, and whitening cream. But the bosses of EBCI made Hello Glow to be more than just about skincare: It became a gateway for more than 1,800 of its employees to generate income with the company providing Hello Glow reseller packages, free of charge, as a form of special aid during the pandemic lockdown. 

Although they initially faced logistics setback given a skeletal workforce and limited mobilization during the quarantine, Hello Glow still managed to gain a following among skincare enthusiasts and entrepreneurs alike.

To date, Hello Glow has over 2,500 resellers, but Denice confesses there is still a lot more saturation efforts that can be done to expand the network and strengthen the brand. As such, Hello Glow plans to add more products that address different skin concerns. 

As the whole world continues to deal with the pandemic, EBCI has managed to keep its head above water by continuously offering exciting products and reselling packages such as Hello Glow (All Whitening Set), especially during this time when self-care should be the top priority.

To know more about Hello Glow, follow its Facebook Page, Instagram, and https://www.instagram.com/helloglowresults/.