Wednesday, May 29, 2024

InLife campaigns for an Un-sandwiched Generation

“The InLife Sandwich Generation campaign is our way of acknowledging the amazing strength and resilience of these unsung heroes of society who balance the responsibilities of taking care of their elders while also taking care of the younger generation. This initiative is our promise to stand by the millions of Filipinos who are part of the Sandwich Generation. We want to help them un-sandwich themselves and future generations and be able to live A Lifetime for Good. InLife’s product ecosystem is designed to address the pivotal financial milestones of Filipinos. We offer a roadmap to navigate this challenging journey. With this approach, we provide a lifeline that will help them un-sandwich themselves and liberate them from the pressures of multi-generational financial responsibilities and give them the financial independence not just for themselves but also their loved ones.” ~Gae L. Martinez, InLife Chief Marketing Officer

Leave and cleave.

The phrase "Sandwich Generation" refers to a group of people who are expected to care for their parents while also raising their own families. This is a growing group of Filipinos aged 20 to 50 who are estimated to number in the millions.

This normally refers to a husband and wife leaving their respective families to start their own family. Furthermore, it entails prioritizing the new family's needs over those of their respective families. In the Philippines, however, it is customary to support one's parents and siblings while starting one's own family. This is what the Sandwich Generation is all about.

While this phenomenon affects the entire world, the Sandwich Generation in the Philippines faces more pressing challenges.

Due to cultural and societal factors, many Filipinos care for not only their parents but also family members from previous generations (grandparents, uncles, and aunts). They are raising their own families while also supporting their extended family. It is common to hear of Pinoys who must provide financial support for nephews, nieces, and other younger relatives.

InLife: The Un-Sandwiched Generation Campaign

InLife, the country’s first and largest Filipino life insurance company, has taken notice of the Sandwich Generation’s challenges prompting it to launch a campaign to aid the Filipino Sandwich Generation “Un-sandwich” their lives.

Called InLife: The Un-Sandwiched Generation, the new project aims to empower the Pinoy Sandwich Gen with resources and tools for financial planning and management, education planning, caregiving resources, mental health and self-care, and insurance knowledge, among others. Anyone may access these information through different channels, among them, a new microsite within the InLife website, guides, webinars, podcasts, and other forms of content.

According to InLife Chief Marketing Officer Gae L. Martinez, this is InLife’s long-term commitment to be there for the Sandwich Generation. It is a massive challenge but something InLife is more than willing to undertake.

The InLife Product Ecosystem

The campaign also seeks to highlight how financial literacy and planning for the future can help Filipinos free themselves from this cycle but still be able to help their elders while ensuring a good future for themselves. One of the solutions is by taking out insurance products designed to address the different challenges a person will likely encounter in the future.

For example, InLife's Abundance is a savings and insurance plan that matures in either five or ten years and provides guaranteed cash payouts for 20 years or until the age of 65, regardless of market conditions at the time. The guaranteed cash payouts are equal to 10% of the sum insured and are paid every two years beginning at the end of the seventh policy year for the 5-pay variants and the eleventh year for the 10-pay variants, until the plan matures. These cash payouts can be set up as a nest egg, giving the insured a ready source of funds when they reach retirement age.

InLife's Resilience is a critical illness plan that offers life insurance and a guaranteed lump sum cash payment upon diagnosis of a critical illness, among other health benefits. Resilience acts as a buffer against potentially large medical bills, which could have a significant impact on the family's finances.

Wealth Assure Plus, on the other hand, offers a versatile and flexible way to combine life insurance and investment, allowing customers to customize their financial plans based on their needs and budget.

Members of the Sandwich Generation may get more information on customizing solutions to their needs by visiting

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