Thursday, May 16, 2024

Jollibee Group-owned The Coffee Bean & Tea Leaf® Named Top 10 Brand in Kuwait for Customer Satisfaction

“We are incredibly proud of our team in Kuwait for earning this recognition. Their dedication for providing exceptional service and high-quality coffee and tea experiences underscores our core values and rich heritage of serving the best specialty coffee and tea at the highest quality with care in every cup.” ~John in de Braekt, Global CEO of The Coffee Bean & Tea Leaf®, commends the CBTL team in Kuwait
Top Café for Customer Satisfaction in Kuwait. Jollibee Group’s flagship brand for coffee and tea, The Coffee Bean and Tea Leaf ®, emerged as Top Café for Customer Satisfaction in Kuwait in the recent 2023 Service Hero Customer Satisfaction Index Awards.

The Jollibee Group’s global brand for coffee and tea, The Coffee Bean & Tea Leaf® (CBTL), has recently been cited as among the Top 10 Brands in Kuwait, according to the 2023 Service Hero Customer Satisfaction Index (CSI) Awards. CBTL has also been ranked Top 1 in the Café Category.

The CSI Awards are an annual program that recognizes Kuwaiti companies that provide exceptional customer service. Over 500 brands in 20 categories were surveyed. 

The CSI evaluates three key service factors: expectations, overall satisfaction, and likelihood to recommend. It also evaluates a variety of service dimensions such as staff, location, product quality, value for money, speed, dependability, location, complaint resolution, call center, digital, and delivery services. 

CBTL was first introduced in Kuwait in 2004 by the brand's Kuwaiti international franchise partner, Abdulghani Al Ghunaim, Chairman of Al-Ghunaim Trading Company. Ltd. CBTL currently has 73 cafes in Kuwait and aims to reach 100 by 2025.

"We are honored to be recognized as a Top 10 Brand in Kuwait," said Al Ghunaim. “As one of the leading food and hospitality companies in Kuwait, we are committed to consistently meet, if not surpass, our guests’ expectations for exceptional experience, not only in service but also in taste. This award is a testament to the dedication of our teams in product innovation and consistently enhancing our guest experience. We are grateful to our loyal customers in Kuwait for their continued support.” ~Abdulghani Al Ghunaim, Chairman of Al-Ghunaim Trading Co. Ltd. CBTL 

Top Café in Kuwait for Customer Satisfaction. CBTL’s Kuwaiti international franchise partner, Mishary Al Ghunaim of Al-Ghunaim Trading Co. Ltd, receives the recognition from Service Hero as the Top Café in Kuwait for Customer Satisfaction. 

Jollibee Group flagship brand for coffee and tea
The Jollibee Group acquired CBTL in 2019. The acquisition of the specialty coffee and tea brand was the company’s largest and most multinational so far with business presence in 24 countries. Currently, CBTL has 1,172 stores worldwide as of February 2024. 

Jollibee Group President and CEO Ernesto Tanmantiong congratulated the CBTL team in Kuwait on their recent recognition, highlighting its consistency with the Jollibee Group’s mission.

“Congratulations to our CBTL team in Kuwait for this outstanding recognition. Being recognized as a top café for customer satisfaction is a great example of living our Jollibee Group mission of serving great-tasting food, bringing the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and CEO

Another Jollibee Group global brand, Jollibee, is also included in the Top 10 Brands for Customer Satisfaction in Kuwait.

About The Coffee Bean & Tea Leaf®
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a modern, global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf passionately operates in more than 1,100 locations, across over 24 countries. For more information, visit

About Jollibee Group 
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit

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