Sunday, May 19, 2024

Ceelin celebrates 50 years of giving the gift of immunity to generations of Filipino children

“Importante para sa akin ang kalusugan ng mga anak ko, kaya naman kasama ko ang Ceelin sa pagpapalakas ng immunity ni Zia and Sixto para sa kanilang pang araw-araw na adventures at activities bilang mga bata, pati na rin kapag may sakit sila. Mahalaga sa akin na palakasin ang immunity nila may sakit man sila o wala. Noong bata din kasi ako, mahilig talaga ako maglaro sa labas, yung tipong lalabas ng hapon para makipaglaro o kaya maliligo sa ulan, so siyempre gusto ko din na ma-experience nila ‘yun.” ~Marian Rivera-Dantes
L-R: Marian Rivera-Dantes; Bishop Gerry Alminaza, Vice President of Caritas Philippines; Jing Rey Henderson, Head of Communications and Partnership Development at Caritas Philippines; Rachel Mistal, Ceelin Brand Manager; Sweet Cruz Racho, Head of Family Feeding Program at Caritas Philippines

Over the last five decades, parenting styles have shifted from strict discipline to the formation of meaningful connections. Ceelin, an ascorbic acid supplement for children, has remained a constant companion for mothers who strive to give their children the best possible start in life - a life full of health, happiness, and resistance to illness.

Ceelin's 50th anniversary is more than just a milestone; it's a tribute to a legacy of giving generations of Filipino children the gift of immunity.

Today, keeping children healthy entails more than just preventing common childhood illnesses such as colds and coughs. It means giving them the freedom to explore, learn, and play with confidence. Ceelin has been at the forefront of this mission, offering a wide range of products for all ages, from vital first drops to syrups, tasty chewables, and kid-friendly gummies. Each product is designed to meet the changing needs of growing children, ensuring they get the right amount of nutrients to thrive.

Our immunity promise – noon, ngayon, at bukas
As it continues to advocate for a happy, protected childhood, Ceelin's promise of immunity is highlighted in its newly launched television commercial (TVC) as part of its 50th anniversary celebration. The video depicts a healthy child exploring the world, with her mother keeping her strong and protected by Ceelin, just as her own mother did when she was younger. A grand celebration was also recently held, with parenting and healthcare luminaries in attendance, including multi-hyphenate and Ceelin brand ambassador Marian Rivera-Dantes, who explained why Ceelin is her trusted partner for her children's immunity.

Patty Laurel-Filart hosted the event, which featured a visual spectacle that took guests through Ceelin's storied 50-year history. This emphasized Ceelin's promise to be the children's protector, both now and in the future.

Ceelin also pledged a total of Php500,000 in products to Caritas Philippines, its long-term community partner, to make the celebration even more meaningful. This is part of Ceelin's ongoing efforts to give Filipino children the gift of immunity.

L-R: Patty LaurelBianca Gonzalez-IntalTania Soriano, Ceelin Segment Head; Onee Medina, Unilab Pediatrica General Manager; Marian Rivera-DantesMabeth Roderos, Unilab Pediatrica OTX Marketing Director; Andi ManzanoRachel Mistal, Ceelin Brand Manager

Other guests in attendance were celebrity host Bianca Gonzalez and former VJ and celebrity mom Andi Manzano-Reyes, among others.

Bianca Gonzalez-Intal, Marian Rivera-Dantes, and Andi Manzano take center stage where they talk about their worries for their kids, how they keep them protected, and their learnings as moms.

Innovation and trust: the hallmarks of Ceelin
Ceelin will be the best and most reliable immunity partner for mothers for the next 50 years and beyond. Ceelin, which was first introduced in 1974, has helped to prevent common colds and coughs in children, as well as overall wellness and faster recovery. Ceelin has woven itself into the fabric of Filipino families through unwavering dedication, touching lives, nurturing dreams, and ensuring that the flame of hope lives on for future generations.

“Through the years, it has always been our mission to help Filipino children have a strong immunity, as we believe this is the key to enriching their lives. As we look to the future, our commitment remains unchanged: to safeguard the health and happiness of the next generation of Filipino children. With Ceelin by their side, parents can rest assured that their children are equipped to enjoy a fulfilling, healthy life." ~Rachel Mistal, Ceelin Brand Manager

Ceelin meets the specific needs of each Filipino child through formats such as drops, syrup, chewables, and gummies. Ceelin Plus, the only children's vitamin brand to feature the exclusive ZincPlus® Technology, was launched in 2009. This was consistent with the brand's goal of ensuring the stability of vitamin C when combined with zinc, providing children with the appropriate amount of nutrients in each dosage to support healthy growth and immunity. Ceelin, the number one doctor-recommended vitamin for children's immunity, has steadily grown over the last 50 years to become a household name and an authority in the pediatric immunity space. Furthermore, Ceelin demonstrated its dependability, compassion, and unwavering support for mothers and medical professionals by providing children with protection during the Covid-19 pandemic, emphasizing the importance of immunity once more. 

Know more about Ceelin by following its social media accounts on Facebook,, and TikTok.

Haligi ng proteksyon ang Ceelin noon, ngayon, at bukas!

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