As family-owned businesses and property values increase across the nation, an increasing number of Filipino families face a silent financial risk: delays in wealth transfers and estate settlement issues that could lead to frozen assets, legal battles, or forced liquidation.
Rex Mendoza, Chairman and CEO of Rampver Financials, said at Pru Life UK's special Legacy Uncorked event at the Grand Hyatt Manila that many families accumulate wealth but fail to protect it for future generations. Estate planning is more than just a financial endeavor; it is a commitment to continuity and a responsibility to one's heirs.
To bridge this widening gap, Pru Life UK launched Legacy Uncorked as a platform for intergenerational wealth protection and appropriate succession planning. High-net-worth families, business leaders, and wealth advisers gathered to discuss estate preparation strategies. The primary speaker was Mendoza, one of the leading authorities on legacy creation and financial responsibility in the country.
Mendoza presented a compelling argument for why Filipino families should not just prepare for acquisition but also for wealth transfer and continuity. According to him, leaving a legacy entails more than just leaving something behind; it also entails training future generations to carry it on.
He cited recent economic and global upheavals to highlight how unpredictability has become a crucial part of financial strategy. He claimed that unpredictability is now a given due to legislative changes, financial shocks, and health issues. When families neglect to create emergency liquidity and succession strategies, heirs are subjected to unnecessary financial risk.
He also stressed that legacy failure is often caused by a lack of generational planning rather than financial loss. He emphasized that rather than a lack of inheritance, heirs fail because of a lack of supervision. It takes purpose, caution, and financial awareness to transfer wealth. Mendoza also stressed the importance of disciplined investing strategies for generational wealth, saying that asset diversification, risk management, and sustainability must serve as the foundation for long-term choices.
Legacy Planning
In the Philippine context, where estate settlement remains a major barrier to preserving family wealth, Sanjay Chakrabarty, President and CEO of Pru Life UK, highlighted the necessity of legacy planning.
He claims that in order to settle estate obligations, many families are forced to sell long-held property, businesses, or land. Estate planning is not only for the wealthy; it should be considered by any family that wants continuity, stability, and dignity in the transfer of their assets.
At the occasion, Pru Life UK announced PRUWealth 10, their flagship single-pay life insurance policy designed to help with estate planning. With this service, clients may ensure a seamless inheritance transfer, create estate liquidity, and protect assets from forced sales.
PRUWealth 10 provides immediate liquidity when households most need it. It prevents the loss of the family legacy due to hurried property sales or reliance on loans. Astute families and business executives who recognize the necessity for structured protection continue to show a rise in interest.
Chakrabarty went on to say that structured wealth shift is currently a growing financial priority in the country. He asserted that these discussions on legacy are no longer considered taboo. Today's leaders want to protect both their life's work and their relationships with their families. Pru Life UK is here to support that goal with well-thought-out, progressive financial plans.
For history Uncorked, Chie Gatchalian, co-founder of The Sip Studio, devised a wine appreciation journey that symbolizes how legacies are intentionally created and meticulously preserved, repeating the event's main theme: heritage must be protected, not left to chance.
The event was part of Pru Life UK's ongoing commitment to financial education and estate planning advocacy in the Philippines, offering families expert guidance, solutions, and support to safeguard multigenerational wealth.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year

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