“Chowking has become a favorite for millions across the country, and being honored with 40 awards on our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.” ~Ken Lingan, Chowking President
A tribute to the people, partners, and consumers who inspire continuous innovation across brand, food and restaurant experiences.
In celebration of its 40th anniversary, Chowking has achieved a historic feat: it has won 40 major accolades in a single year from some of the country's most prominent marketing, creative, digital, and industry associations. The accomplishment shows the brand's continued importance and deep emotional connection with Filipino consumers, turning everyday meals into unforgettable experiences.
“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking. They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.” ~Jia Du, Marketing Head of Chowking
These successes are fueled by the brand's dedication to delivering great food, outstanding product quality, and experiences that truly resonate. Motivated by what pleases and helps consumers, Chowking continues to enhance every touchpoint in the areas of restaurant experience, product innovation, and brand building.
40 Years, 40 Wins: Awards That Mark a Milestone Year
Chowking turned its 40th anniversary into a record-breaking celebration with major prizes from the top marketing and creative award events in the country. The brand's two Marketing Team of the Year honors from the Marketing Excellence Awards and the NEXT Awards demonstrated its leadership and consistent success in brand-building.
Additionally, their work delivered outstanding results for large enterprises across the nation, earning them top honors for customer love and cultural influence from Grab, Kantar, and FoodPanda, as well as 10 Quill Awards, 14 NEXT Awards for innovation, and multiple PANATA Awards for originality and efficacy. Chowking's efforts were also well-received in the community, as seen by his wins at the QSR Media Awards, which included Best Restaurant Renovation and Best Digital Initiative. These more than 40 awards demonstrate the brand's creative adaptability, digital prowess, superior products, and close relationship with Filipino customers, making this anniversary year Chowking's most celebrated chapter to date.
Continuing the “Sarap Mag-Chow” Promise
As it approaches the next ten years, Chowking is reaffirming its dedication to giving its consumers more delicious and significant experiences, proving that the brand's greatest chapters are only getting started after forty years.
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