"As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization. Our work with Pininfarina is an important step in strengthening the design foundation of our future products, beginning with the NOTE 60 Series. This partnership reinforces our commitment to deepening investment in high-end design and establishing a new aesthetic benchmark for future flagship products.” ~Tony Zhao, CEO of Infinix
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| A photo captured at Business of Design Week 2025 shows a Pininfarina representative unveiling the new design partnership to the public. |
Infinix announced a historic strategic partnership with Pininfarina today during Business of Design Week 2025. Pininfarina is a well-known Italian design company with a 95-year history of producing some of the most famous cars in the world as well as cutting-edge products in sectors like yachting, luxury lifestyle, and architecture. The first smartphone to emerge from this collaboration is anticipated to be the Infinix NOTE 60 Ultra, marking the beginning of a new flagship design series.
From the iconic curves of the Ferrari Testarossa to the timeless silhouette of the Alfa Romeo Spider, every car bearing the Pininfarina emblem has been a marvel of Italian design and inventiveness since 1930. Pininfarina is now extending its rich performance and aesthetic heritage and way of life to cellphones. The upcoming "Infinix NOTE 60 Ultra design by Pininfarina" is an important milestone for the studio and the industry.
Infinix joins the alliance at a period of strong global momentum, with shipments and market share increasing. According to IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the most quarterly increase in shipments in Southeast Asia in Q2 2025. By combining Pininfarina's well-known design philosophy with Infinix's enthusiasm for technological innovation, the alliance aims to set a new benchmark for high-end smartphone craftsmanship and offer upmarket, design-driven experiences to a global audience.
“Partnering with Infinix on this project has been a great opportunity both to express Pininfarina’s legacy of Italian design excellence into the realm of technology and to apply our principles, based on the combination of beauty and performance, in order to make a lasting impact on the user experience. For nearly a century, our brand has shaped new ways of living, been synonymous with purity, timeless design, and emotion in form — values that perfectly align with Infinix’s vision of innovation.” ~Fabio Calorio, Senior Vice President of Brand at Pininfarina
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| A teaser poster featuring the Infinix × Pininfarina collaboration, hinting at the upcoming co-designed flagship device, the Infinix NOTE 60 Ultra. |
As Infinix and Pininfarina are gearing up to usher in a new era of premium mobile design, full details on the device’s design philosophy, features, and availability will be announced in the coming days.
About Infinix
Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.
For more information, please visit: http://www.infinixmobility.com/
About Pininfarina
A global icon of Italian style, Pininfarina is recognised for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Founded in 1930, Pininfarina has evolved from an artisan concern to an international service Group, supreme expression of automotive styling and an established reality in industrial and experience design, architecture, nautical and mobility beyond automotive. A group employing 500 people, offices in Italy, Germany, China, and the United States and listed on the Stock Exchange since 1986. Over the course of nine decades Pininfarina has designed more than 1450 automotive and mobility projects and more than 750 product and architecture projects, receiving more than 90 international design awards in past 10 years.
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