Friday, July 26, 2019

Huge Arctic Display at SM Dasmariñas

SM City Dasmariñas brings you the giant arctic display with the fury animals from the North such as Caribou (reindeer), Arctic Fox, Seals and Penguins.
SM Dasmariñas brings the northernmost and coldest part of the Earth - the Arctic, through its launching a Huge Arctic Display in the South. In 2017, SM Supermalls made a mark by bringing to life pre-historic creatures through Dinos in the Mall. In 2018, shoppers experienced the wonders of an African savannah with Jungle Safari. These two series of life-size displays traveled through SM South Luzon’s 15 malls - from Cavite all the way to the Bicol region. 

World Wildlife Fund (WWF) Ambassadors Xia Vigor and Karen Ibasco enjoy playing inside the Arctic display
The Arctic in the South is another thrilling and chilling journey to all SM shoppers as it launches on July 20, 2019, at the mall atrium of SM City Dasmariñas. This giant arctic display has a life-size interactive set-up that creates an exceptional and excellent malling experience for all, especially for children. 

SM South Luzon brings you the sub-zero adventure with its giant display dubbed as Arctic in the South.
It features eight (8) life-size replicas of Arctic animals - Polar Bear, Arctic Fox, Beluga Whale, Seal, Pacific Walrus, Orca, Caribou (Reindeer) and Humpback tail. These featured animals belong to UN Habitat’s 10 endangered Arctic animals. The centerpiece also fosters learning through facts and trivia related to the Arctic setting and the natural habitat of featured animals through school tours at the mall. 

Excitement rise up as dancers perform before the unveiling of Arctic in the South display.
During the launch, arctic mascot friends perform and interact with children while wearing their boots and fur costumes. Along with the display launch, in-theme pocket activities like mascot meet-and-greet, coloring sessions, and face painting are also held at the mall atrium. 

Kids in their fury arctic costumes and the Arctic Mascot Friends
The Arctic in the South is in partnership with the World Wildlife Fund (WWF). SM is one with WWF in its mission to conserve nature and reduce the pressing threats to the diversity of life on Earth. It makes a platform for shoppers to be informed of the impact of global warming in the Arctic region.

Former SM Little Star Annastacia Penny sings during the unveiling of Arctic in the South Display.
SM Executives and VIP Guests (L to R) Assistant Mall Manager SM City Dasmariñas, Patrick Cesar Ballesteros; SM Assistant Vice President for Operations South 1, Lorenzo Leon Calingasan IV; SM Senior Assistant Vice President Marketing Operations, Ritzgerald Gonzales; SM Chief Operating Officer, Steven Tan; Dasmariñas City Vice Mayor, Rex Mangubat; WWF Vice President for Marketing, Mael Cabigao; Event Host, Show Suzuki; WWF Ambassadors, Xia Vigor and Karen Ibasco; Chi Chi the Panda; SM Senior Vice President for Marketing, Joaquin San Agustin; Assistant Mall Manager SM City Dasmariñas, Charles Yap; OIC Regional Director DOT Reg-4A, Marites Castro; Group Marketing Manager South 1, Marissa Lacorte; Mall Manager SM City Dasmariñas, Editha Tayko.
This amazing sub-zero adventure will travel to your favorite South Luzon SM Malls in:
  • Cavite
  • Batangas
  • Laguna and as far as in Bicol.

Visit SM City Dasmariñas FB Page to know more about the schedule of the Arctic in the South.   

 SM has been a catalyst for innovation, creative activations, and massive displays. 

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