Tuesday, April 11, 2023

Personal Collection Direct Selling, Inc. was the first Filipino-owned large-scale direct selling business in Malaysia

In 2003, Personal Collection (PC) opened a tiny warehouse in Quezon City with just one product and eight dealers. Since then, it has grown to become one of the most successful direct-sales businesses in the country, with over 450 branches and hundreds of thousands of dealers selling hundreds of products in the Philippines alone. PC, the first large-scale direct selling company owned by Filipinos to establish a headquarters in the Malay peninsula, has recently expanded into Malaysia.

In its 20th year, Personal Collection continues to promote the Great Life by providing opportunities for direct sellers in the Philippines and entrepreneurs in Malaysia to earn a living. Personal Collection has begun promoting the Great Life philosophy in Malaysia as part of its global expansion efforts, bringing its best-in-class products, which are adored by millions of customers, to yet another robust economy in the Asia-Pacific region.

Gone to by Malaysian business visionaries and direct dealers, the send off of PC Malaysia exhibited Individual Assortment's smash hits in the Philippines, including Tuff Latrine Bowl Chemical (TBC) and sof and mmmmm Concentrated Texture Conditioner. It likewise uncovered L'Essence, Individual Assortment's own natural balms line previously acquainted with the Malaysia market.

PC Malaysia managing director Loi der Liang, a former C-executive in logistics and investments companies, was presented with the Selangor Business Excellence Achievement Award at the 2023 Selangor International Economic Summit by KSI-Strategic Institute for Asia Pacific and the Economic Club of Kuala Lumpur just two days after the launch.

For its #GreenLifeGreatLife campaign, PC has received prestigious awards in the Philippines. The company's CSR efforts, in which PC employees and dealers alike have been participating in mangrove and tree planting, coastal cleanups, and biodegradable packaging, have helped raise awareness of the company's products. PC received a Silver Anvil Award for Specialized PR Program for these initiatives: Advocacy Campaign at the 58th Anvil Awards, Circle of Excellence Award for CSR Company of the Year at the 2022 Asia CEO Awards, and Finalist for Marketing Excellence 2022 Excellence in Corporate Social Responsibility are just a few of the accolades that this campaign has received.

PC Malaysia will follow Personal Collection's successful business model in the Philippines by selling the best products possible through dedicated dealers so that customers can live the "Great Life." Since its inception in 2003, Personal Collection has strived to improve the lives of thousands of Filipinos who are struggling financially.

As of late, Individual Assortment spearheaded the shift from recyclable bundling to biodegradable bundling and recipe that are delicate on the climate. In addition, Personal Collection established regional depots throughout the Philippines, relocated to a new headquarters, and added hundreds of thousands of direct sellers to its workforce over the course of its existence. It has now begun offering the Great Life outside of the Philippines, beginning with Malaysian direct sellers—young and old, novice and seasoned business owners—who have the goal of making the Great Life available to everyone in the world.

For more information on Personal Collection Malaysia, visit https://www.personalcollection.com.my/. To know more about the company, check out https://bit.ly/StoryofPersonalCollection

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