Sunday, April 30, 2023

Toy Kingdom and SM Supermalls invite Filipino families to discover the Wonder of Play

At SM Mall of Asia today, a play and retail pop-up titled “Wonder of Play” was opened by SM Supermalls and Toy Kingdom. The pop-up featured four activity zones made especially for families. The Wonder of Play pop-up will feature beloved tales and characters from Disney, Pixar, Marvel, and Star Wars as part of Disney's 100th anniversary celebrations.

Families in the Philippines can look forward to four themed activity zones that strive to inspire new and creative playtime ideas. Visitors to the Wonder of Play pop-up are encouraged to unlock special moments together, every day through play. 

  • Dress up like your favourite Disney, Pixar and Marvel characters! Kids may try on and pose with costumes inspired by Mickey Mouse and Minnie Mouse; Disney Princess heroines; characters from Cars and Marvel Super Heroes. 
  • Get groovy with your dancing shoes at the Mickey & Friends Music Jam backdrop where children and  grown-ups alike will be able to take a fabulous photo for keepsake. 
  • Hit the ‘open road’ in the Pixar-themed zone. Inspired by Lightning McQueen’s journey in Cars, kids can  hop on a bike or scooter to ‘travel’ around the zone. 
  • ‘Hang out’ with Spidey & His Amazing friends in the Marvel-themed zone. Families are invited to play  with action figures of Marvel Super Heroes and imagine their own epic adventures. 

The Wonder of Play pop-up features a wide range of brand-new products, including:
  • Mattel's Disney Princess and Frozen dolls
  • Hasbro's Spidey & His Amazing Friends action figures
  • Lego Star Wars and Disney toys
  • Costumes for plays inspired by Disney and Marvel
  • Bicycles, ride-ons and seriously including many fan-most loved characters

Families and innovators, all things considered, can likewise get their hands on an assortment of cool design finds for youngsters, including clothing, packs, shoes and different frill.

Disney fans will also have the chance to meet someone special from Disney's Sleeping Beauty on April 28 & 29 in SM Mall of Asia and on May 1 & 2 at SM Seaside City Cebu. Meet and greet sessions are on a first-come-first served basis, with no purchase required. For the schedule and more details, visit or

Discover the Wonder of Play with SM Supermalls and Toy Kingdom: 
Retail and play zones will be open on the following dates: 
•     SM Mall of Asia: April 16 to May 7, 2023 

Meet and greet will only be available on the following dates: 
•     SM Mall of Asia: April 28 & 29 
•     SM Seaside City Cebu: May 1 & 2 

For more info, visit or follow on Facebook, on Instagram and on Tiktok. You may also visit SM Mall of Asia and SM Seaside Cebu official Facebook accounts.

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