SM Supermalls champions MSMEs at SM Dagupan's Bangus Festival Food Fiesta

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience.” ~Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

Dagupan glowed with pride, taste, and Filipino flair as SM Center Dagupan proudly supported local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs) while bringing the city's famous Bangus Festival to life with its vibrant Bangus Festival Food Fiesta and up to 70% summer sale.

The yearly Bangus Festival in Dagupan, the Philippines' Milkfish Capital, was more than simply a party; it was a sincere homage to the industrious citizens and vibrant culture that made the city stand out.  And instead of just joining the celebration this year, SM Center Dagupan made it much better.

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

This event, which was organized in collaboration with the Department of Trade and Industry (DTI), highlighted the contribution of entrepreneurship to regional development and demonstrated how communities prospered when local firms prospered.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Mall patrons jumped right into the Bangus Festival Sale, which offered summertime bargains at up to 70% off, in addition to the food feast. This was the ideal way to combine shopping, festivity, and savings.

A key component of SM Supermalls' engagement to support small businesses nationwide has remained the SM for MSMEs initiative.  In order to ensure that Filipino patriotism and business go hand in hand, SM reaffirmed its commitment to fostering indigenous talents and traditions by supporting events like Bangus.

A local vendor showcases their delicious bangus treats.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!