Globe ‘Just for You Goes Extreme’ with Fresh Customer Experiences to Connect, Care, and Delight!

“Connectivity means different things at different moments for every customer. Sometimes it’s about being able to reach someone when it matters, while other times it’s about making everyday tasks easier or simply enjoying more of what they love. Our goal is to understand those moments and make the Globe experience work around them, strengthening the systems and applications customers use, making them more dependable and reliable. Together with Globe, customers can progress further than they could ever do so on their own.” ~KD Dizon, Globe Chief Marketing Officer

Globe leaders at the latest The Blueprint by Globe, where the company unveiled new ways to make connectivity more convenient, rewarding and personal for customers.

Globe's The Blueprint, which launches in August, brings together new technologies, partnerships, and consumer experiences to enhance more personal moments. By focusing on connectivity with greater convenience and value catered to each individual customer, Globe is enhancing the overall experience.

This year's first two events, which explored the growing importance of connectivity and how it helps Filipinos work, learn, earn, relocate, and maintain relationships with those they love, are expanded upon in the most recent Blueprint.  This time, the focus is on making the most of that connection rather than just being connected, whether it be through easier access to services, more relevant offers, additional benefits, or experiences focused on what customers find enjoyable.

KD Dizon, Globe Chief Marketing Officer

917 GDay 2026, Globe's annual customer celebration, will return with more unforgettable moments and surprises that make customers feel valued. Globe also introduced the new Globe Circle, which recognizes customers who rely on Globe for mobile and home connectivity and gives them access to additional benefits, incentives, and experiences during their time with Globe.

As connectivity becomes more and more integrated with how people live, move, work, play, and explore, Globe also unveiled new offers in the areas of roaming, digital lifestyle partnerships, and home internet. Experiences with short-form entertainment platform ReelShort, fitness platform Strava, and Meta AI have given customers more ways to enjoy the things they love with their Globe connection. Additionally, new roaming and home internet options offer more flexibility and value whether they are traveling or staying connected at home.

Globe is also helping customers make more eco-friendly choices with Green GSM, an all-electric ride-hailing service that uses VinFast electric cars. Thanks to the initiative, consumers can now select a more eco-friendly form of transportation, and drivers can help make the switch to electric vehicles.

As TM celebrates its 25th anniversary, customers can look forward to a year-long celebration with extra rewards, everyday value, and shared experiences. Nationwide TeaM Fair caravans will bring games, activities, and prizes closer to communities, with Dionela and SB19 performing at the TeaM Fair Concert on September 12.

Together, these initiatives show how Globe is expanding the advantages that customers can obtain from their connectivity, from easier access and more customized value to experiences, rewards, and benefits that fit into their everyday schedules.

When considered collectively, these initiatives demonstrate how Globe is expanding the role of connectivity beyond access to enhance the everyday lives of its clients.

SONY CORPORATION

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net

 

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Globe Opens New Store at NAIA Terminal 3 Arrival Section

“Global traveler volume at NAIA has surged to record highs, and we’re making sure every visitor begins their Philippine journey with reliable connectivity. Our new NAIA store ensures our brand delivers beyond network services. We enable seamless access to community, mobility and information the moment travelers arrive.” ~Givielle Florida, Head of Globe Prepaid

Globe is reacting to the increasing demand for air travel by opening a new store in the arrival area of Terminal 3 at Ninoy Aquino International Airport. The store's goal is to give foreign guests instant access to mobile connectivity as soon as they land. It is situated right at the arrivals departure area.

The airport processed a record 52.02 million passengers last year, the highest annual number ever, according to a figure published by NAIA on its website. This suggests that travel demand is rising and has recovered above pre-pandemic levels.

With thousands of passengers arriving every day, the new store aims to address the different needs of international tourists by offering bill payment, prepaid load top-ups, physical SIM cards and eSIM activation, and instant value and convenience.

until commemorate the store's opening, Globe is providing special launch discounts from December 15, 2025, until January 31, 2026. Travelers who purchase a Globe Traveler SIM are given gifts like a free Grab coupon and a portable travel neck pillow.

As Globe Prepaid is the preferred mobile partner for inbound tourists, Globe reinforces its role as a catalyst for effortless connectivity and tourism‑ready service.

To learn more about Globe, visit https://www.globe.com.ph/international/traveler-sim. 

ABOUT GLOBE 

Globe Telecom, Inc. is a leading digital platform in the Philippines with interests in telecommunications, fintech, venture building, shared services, and digital marketing. It is listed on the Philippine Stock Exchange under the symbol GLO. The company delivers a full suite of mobile, broadband, data, and managed services to meet the needs of consumers and businesses. A UN Global Compact Participant, Globe is the first publicly listed Philippine firm with approved near- and long-term science-based targets under the SBTi. It was named one of TIME and Statista's Most Sustainable Companies in 2025. Its back-to-back inclusion in the Fortune Southeast Asia 500 in 2024 and 2025 affirms its growth and leadership. Its principals are Ayala Corporation and Singtel, prominent industry leaders in the region.

Globe Strengthens Bacolod’s 5G Network as the City of Smiles Celebrates MassKara Festival 2025

“MassKara is all about joy, connection, and resilience, the same values that define Globe. We’re proud to bring world-class connectivity, including Globe 5G, to Bacolod, so everyone can share their stories, celebrate, and go forward together.” ~Roche Vandenberghe, Chief Marketing Officer at Globe

Globe powers Bacolod's MassKara Festival celebration with stable, fast 5G connectivity, proving its ongoing commitment for the City of Smiles.

MassKara is more than just a celebration of masks and songs; it is a representation of the resilience and optimism of the Bacolodnon people.   This same mindset drives Globe to keep forging stronger, faster, and more meaningful partnerships that enable progress and empower communities.

This year, Globe plans to roll out its 5G service throughout Bacolod City so that every MassKara tale and smile can be shared quickly.   To handle the surge of festival goers, the business has increased network capacity by installing more broadband lines in busy locations including Lacson Street, SM Bacolod, Robinsons, Paglaum Sports Complex, and the Public Plaza.   These enhancements guarantee flawless connectivity, quick uploads, and seamless livestreams during the celebrations.

Around 300 Globe cell sites, including 5G, are currently available in Bacolod and Negros Occidental, providing dependable and speedy service across the province.   Globe is expanding even further, securing Bacolod's position as the 5G-powered digital hub of the Visayas with over 30 5G-enhanced locations by 2025.

Globe now has about 600 Globe cell sites spread in Negros Oriental, with over 100 sites operational.   As a result, Negros is one of the most connected provinces in the country, making it easier to conduct daily activities as well as important events like MassKara.

In addition to its network upgrades, Globe is enhancing the festival experience with the GlobeOne app, which serves as a full digital companion for attendees.   From October 17 to October 19, festival goers can visit the Globe Festival Experiential Platform on Lacson Street to spin the "Wheel You Win," play the GFiber'Oke, trade Globe Rewards for personalized MassKara merchandise, and enter fun games and prizes.

Additionally, from October 13 to October 17, Globe SIM booths will be present at the Bacolod-Silay Airport to welcome new passengers and help them stay connected as soon as they land.   On October 17, The Dukes, Earl Agustin, and Infinite Ridge will perform at the G Music Fest at Capitol Lagoon, which unites residents and visitors for a night of music, joy, and camaraderie.

With freebies, special experiences, and on-ground activities, Globe's partners GCash, Jollibee, and Pettr increase the excitement and make MassKara livelier and more connected than before.

Globe's network is still helping Bacolod's tourism, education, retail, and logistics sectors as the celebrations come to an end.    Globe contributes to keeping the city's smiles bright, connected, and future-ready with every new 5G development.

For more information about Globe, visit www.globe.com.ph.

Globe Business G Fair 2025: Accelerating growth of a new generation of Filipino entrepreneurs

“This year’s G Fair was built on the momentum of past years by creating an ecosystem that empowers entrepreneurs with tools, knowledge, and networks to thrive. It’s a space to celebrate homegrown talent while equipping them to succeed in the digital economy.” ~KD Dizon, Head of Globe Business

As part of Globe's tenth year of 917 GDay celebrations, Globe Business hosted G Fair 2025, a two-day event that celebrated Filipino craftsmanship and bolstered its support for local business owners.   The expo, which took place at the BGC Amphitheater in Taguig from September 19 to 20, drew thousands of visitors and offered a lively environment where business and education coexisted.

Now in its third year, G Fair has grown beyond a pop-up show to become a full-fledged program.   This year's event was enhanced with a focus on empowering businesses for the future, in addition to providing helpful tools for digital transformation and sustainable growth through a dedicated SME Consultation Booth and several upskilling presentations and learning sessions.

(Photo from L-R): KD Dizon, Head of Globe Business; Grace F. Baluyan, Assistant Secretary, Regional Operations Group, Department of Trade and Industry.

The fairgrounds exemplified this dual purpose from the bustling shopping district to the dedicated educational facility. By presenting the best of Filipino workmanship through a vibrant assortment of thirty distinctively local products, each exhibitor served as a testament to the resilience of Filipino inventiveness. Visitors enjoyed delicious treats as well as featured businesses. Attendees supported local artists while also taking advantage of exciting events and unusual lottery prizes.

Social Enterprise Supporting Filipino Crafts

Eco-Friendly and Sustainable Products

Business Advocating for Locally-Made Products

 

Local Coffee and Desserts

Pet Essentials and Accessories

Local Arts and Creatives

Meanwhile, the G Fair Business Hub served as the hub for boosting entrepreneurs.   Business owners had the invaluable opportunity to interact with and learn from a diverse group of experts.   This includes partners from the Department of Trade and Industry (DTI) and Go Negosyo, as well as industry titans like GCash, Lazada, and TikTok.   Discussions focused on fintech, e-commerce, and social media, while merchant panels offered guidance on how to blend innovation and tradition while turning hobbies into sustainable revenue streams.

The event's thrilling atmosphere was enhanced with additional highlights that celebrated the spirit of entrepreneurship.   The G Fair Awards recognized exceptional SMEs for their innovative ideas and commitment to advancing sustainability in their business practices.   The event featured amazing performances by up-and-coming artists FINIX and SYNC, and concluded with exciting raffle prizes from Philippine Airlines, GCash, and Lazada.

Following last year's remarkable attendance, G Fair 2025 further cemented its status as a catalyst for Filipino SMEs to grow and reach a larger audience.   The key digital tools needed for business owners to progress their digital transformation were expertly combined with the celebration of creativity and craftsmanship.   It demonstrates how successful it is to develop homegrown talent and provide them with the resources they need to succeed in the digital economy.

ABOUT GLOBE BUSINESS

Globe Business, the enterprise arm of Globe, is a trusted partner specializing in driving digital transformation for businesses of all sizes. With expert guidance and powerful solutions, the company enables organizations to drive operational efficiency and achieve sustainable success. Through enhanced connectivity offerings, along with expanded services such as cloud, cybersecurity, and enterprise applications, Globe Business empowers organizations to navigate the complexities of the digital landscape and future-proof their operations. By connecting businesses, government, and communities, Globe Business facilitates seamless digital integration and fosters a thriving enterprise ecosystem.