Novo Nordisk Philippines’ Truth About Weight campaign wins gold at 2025 Anvil Awards

“This Gold Anvil Award affirms Novo Nordisk Philippines’ commitment to responsible, evidence-based communication that prioritizes public health, dignity, and long-term disease prevention—ensuring that conversations about obesity lead to informed action and better health outcomes for Filipinos. And Truth About Weight was an important starting point as we move into 2026. This work will evolve into NovoCare, strengthening how we support patients beyond awareness.” ~Wei Sun, General Manager of Novo Nordisk Philippines

Photo shows (from left): Mikey de Quiros, APR, PRSP Internal Auditor and Full Circle Comms. President; Jeremy Jabines, Novo Nordisk Philippines Head of Marketing & Communications; Jacqui Del Castillo, Novo Nordisk Philippines Communications & OCM Manager; Wei Sun, Novo Nordisk Philippines General Manager; Julio Araneta, Novo Nordisk Philippines Product Manager; Lucelle Pujol, Novo Nordisk Philippines Lead Product Manager; Abi Matsuzawa, Full Circle Comms. Media Relations Manager; Karla de Quiros, Full Circle Comms. Accounts Director; and Norman Agatep, APR, PRSP Vice President External Affairs.

Novo Nordisk Philippines' "Truth About Weight" campaign received a Gold Anvil Award from the Public Relations Society of the Philippines (PRSP) at the 2025 Anvil Awards in appreciation of the program's contribution to the development of important, evidence-based public health communication.

The Gold Anvil award highlights the campaign's success in increasing national awareness of obesity as a chronic, complex disorder rather than merely a matter of personal preference.

Four out of ten adult Filipinos are obese, according to data from the Food and Nutrition Research Institute (FNRI), which prompted the launch of the "Truth About Weight" campaign. Through education and advocacy based on more than 25 years of global obesity research, Novo Nordisk Philippines aimed to shift the discussion about obesity from one of stigma and blame to one of science, understanding, and compassionate treatment.

Increased awareness of obesity as a serious and undertreated disease linked to over 200 conditions, including diabetes, hypertension, heart disease, and certain types of cancer, as well as support for regional health initiatives like the Quezon City Healthy Q.C. ordinance.

The Anvil Awards of PRSP, which are widely recognized as the "Oscars of Philippine Public Relations," recognize initiatives that excel in strategy, execution, and social significance.