Eye Mo Moist: A must-have item during the silent outbreak of dry eye disease (DED)

“Our country has a high cases number of dry eye disease. It causes various amounts of discomfort, which can have an influence on our daily lives. Dry eye condition should never be underestimated. If left untreated, dry eye disease can even result in serious consequences.” ~Dr. Jennifer Joy Santos-Rayos, Ophthalmologist

Dry eye disease (DED) is emerging as a rapidly spreading but underappreciated epidemic. It's concerning to learn that one out of every five people in the Philippines suffers from this condition, which is exacerbated by our excessive screen time. According to experts, this issue has been gaining traction and causing concern.

Dry Eyes Disease (DED) is a condition in which there is insufficient moisture in the eyes, or tears are of poor quality and composition for proper lubrication, causing inflammation or damage to the eyes' surface. The majority of dry eye diseases result from prolonged use of electronic devices. Dry eye disease can also be caused by prolonged exposure to dry air in air-conditioned environments. This causes millions of people to experience dry eye disease's three primary symptoms: sandy eyes (Magaspang na Mata), burning eyes (Mahapding Mata), and tired eyes (Pagod na Mata).

Eye Mo, a trusted global brand and a household name in the Philippines for over 50 years, offers a full range of products for Filipinos experiencing eye irritation. Eye Mo Red Eyes relieves red eye irritation, Eye Mo Moist relieves dry and tired eyes, and Eye Mo Daily Care cleanses and relieves itchiness. According to the World Health Organization, Eye Mo Moist contains Hypromellose, which is the first-line treatment for dry eyes.

“Eye Mo as the household eye drop brand in the Philippines take responsibility to educate Filipinos how to take care their eyes when it comes to dry eyes condition with the launch of Eye Mo new campaign title “Wag Tiisin ang Dry Eyes #MoistUrEyes”.  More than just a campaign, it is a call to action. We aim to raise awareness about the prevalence of dry eyes disease and the importance of proper eye care. Through this campaign, we will disseminate educational materials, engage with communities, and collaborate with healthcare professionals to spread our message far and wide. Furthermore, our impact extends beyond the products we offer. Eye Mo has been a staunch advocate for accessible and affordable eye care for all Filipinos.” ~Weitarsa Hendarto, Director International Operations, PT Combiphar

“We Filipinos are known to be matiisin (long suffering), we like to endure pain even if there is a solution available. We use our eyes for so many things, whether at work or at play, and protecting them should always be the primary concern. Eye Mo is definitely the brand of eye care formula that can provide that protection. This is why we launch the Wag tiisin ang dry eyes #MoistUrEyes Campaign (Don’t endure dry eyes #MoistUrEyes). Ken Chan, the multi-awarded actor in the Philippines.” ~Earl Jayona, Sr Marketing Manager Eye Mo

“Aside from using my eyes to read movie script, it is also important to protect my eyes because as an actor, I often work the whole day and most of the time, it extends up to the next day, which makes my eyes prone to symptoms of dry eyes. I need an eye care solution to keep my eyes moisturized and protected, and that is none other than Eye Mo Moist.” ~Ken Chan, Celebrity Brand Ambassador for Eye Mo Philippines

Aside from Eye Mo Moisturizing Formula, you can count on the “Eye Mo Daily Care Formula” to cleans eyes and relieve itchiness from daily irritants brought by pollution and contact lens wearer, and “Eye Mo Red Eyes Formula,” to clear eye redness.

‘Wag tiisin ang Dry Eyes! #MoistUrEyes.

About Eye Mo

Eye Mo is a trusted global brand and award-winning eye drops that has been in the Philippines for more than 50 years. Currently, Eye Mo is marketed in The Philippines, Malaysia, Singapore, Cambodia, Myanmar, Brunei Darussalam and Mexico. In The Philippines Eye Mo has 3 variants, Eye Mo Red Eyes, Eye Mo Moist, and Eye Mo Daily Care. Eye Mo Red Eyes contain Tetrahydrozoline to relieve eye redness, Eye Mo Moist contain Hypromellose to relieve dry and tired eyes, and Eye Mo Daily Care contain Boric Acid to cleans and relieve itchy eyes.

For further information, please visit www.eyemoph.com, Facebook, Instagram.

About Combiphar 

Combiphar was established in Indonesia in 1971 as a pharmaceutical company producing curative medicines, with OBH Combi cough syrup as the leading brand in Indonesia. Since it was first established, Combiphar has been transforming into a leading healthcare company in Indonesia, focusing not only in curative products but also in preventive segment, aligned with the Company’s purpose ‘Championing a Healthy Tomorrow’ – meaning, a healthy future starts now.

Presently, Combiphar produces and markets over 90 high quality and affordable OTC and ethical products, including renowned brands such as OBH Combi, Insto eye drops, Eye Mo (both are leaders in their respective category), Hezandra (hepatoprotector supplement), and many more. To expand their portfolio in the preventive segment, Combiphar acquired legendary herbal brand Jamu Air Mancur in 2019 and Simba healthy cereal in 2021. 

Headquartered in Jakarta, Indonesia with 1800 employees across Indonesia and presence in a large number of primary and secondary cities, Combiphar has 8 factories in 6 sites.

Currently Combiphar already presence around the world i.e Philippines, Malaysia, Singapore, Cambodia, Myanmar, Brunei Darussalam, Macau, Taiwan, Vietnam, China, Fiji Islands, Mexico, and South Korea. We are also presence in UAE, Oman, Maldives, Kenya, Somalia and Niger. In the future, Combiphar will continue to expand in international market. Combiphar is also a trusted partner of international pharmaceutical companies through licensing, joint venture and contract manufacturing.

For further information, please visit www.combiphar.com, Instagram, Facebook, Twitter.

National Eye Care Awareness Month 2019: “Eyes Mo, Care Mo”

“We launched the first eye care awareness campaign in 2017 to educate people on the importance of healthy eyesight. Every year, we want to build on what we have achieved so that we can reach out to more people and educate them on proper eye care. This year, we are spreading the advocacy further by taking it to communities, through a series of CSR initiatives that can help push the message forward and inspire millennials to promote social awareness and positive change.” ~Earl Jayona, Head of Marketing for Eye Mo Philippines

Eye Mo, the leading eye solution against uncomfortable eye irritation, continues to advocate for proper eye education and eye care through its annual celebration of the National Eye Care Awareness Month. #EyeCAN - Join #myREDvolution is the centerpiece of this year’s National Eye Care Awareness Month (NECAM), which encourages Filipinos to advocate for meaningful change in society.

Recognizing the role of eye care in one’s overall health, Eye Mo will hold a series of social responsibility efforts throughout the month. Aside from eye care awareness, these events will also cover health education, environment, arts and culture with the aim of encouraging everyone, especially the younger generation, to help change our nation and help Filipino communities.

With this, we'd like to invite you to an exclusive roundtable discussion with Eye Mo about this year's upcoming event for National Eye Care Awareness Month starting with one's eye health, the brand's social responsibility efforts, as well as a 360º view of the campaign

Spearheaded by Eye Mo, the leading eye drop brand in the country, #EyeCAN - JOIN myREDvolution inspires Filipino millennials to embrace their social responsibilities through a series of activities anchored on four pillars: education and health, environment, community, and the arts, and charity. These activities complement Eye Mo’s advocacy for proper eye education and eye care, which are crucial to a person’s overall health.

#EyeCan or “I Can Change A Nation” is part of its flagship campaign “Eyes Mo, Care Mo,” which is now running on its third year. The #EyeCan - Join myREDvolution campaign builds on the successes of the 2018 campaign called #REDVolution, which focused on the millennials and which encourages them to pay it forward through their active participation in community activities. The campaign kicks off this month and will run until the end of 2019.

To spread greater awareness on the importance of eye health, a series of eye care lectures will be held, and free hygiene kits will be distributed. There will also be free eye checks. The nationwide campaign highlights Eye Mo’s strong commitment to spreading eye care awareness by combating the five signs of eye irritation, namely:

• Sore
• Itchy
• Red
• Watery
• Dry Eyes

It also continues to advocate for proper eye education and eye care. 

Eye Mo launches NECAM through school and university invasion

Recognizing the importance of proper eye care among the youth, NECAM will visit schools and universities via concert tours, latching onto the power of music to spread the importance of eye health, bringing it to thousands of students across the Philippines. As part of the NECAM campaign, a short documentary film will be launched featuring five outstanding millennials who have contributed positively to society. The short documentary film aims to open people’s eyes on what they can do so that they can contribute to changing the nation for the better.

CSR Activities: #EyeCan movement go into high gear
On top of giving out free Eye Mo products and free eye check-ups, the #EyeCan - Join myREDvolution campaign also aims to address eyesores in the community by working with youth groups in cleaning these up. These will be done through tree planting and clean-up drives at the Baseco Compound with the support of government and non-government organizations. It is also partnering with TV5’s Alagang Kapatid Foundation to hold a feeding program. 

Eye Mo has also tied up with numerous communities in Metro Manila to effect visible change in the environment. As part of this, volunteers from school organizations and SK groups will also be tapped to do wall mural paintings to beautify the communities.

The #EyeCan - Join myREDvolution movement is a call out for millennials and Filipinos alike to learn and embrace their social responsibilities and bring visible change to their communities.

For more information, please visit www.eyemoph.com or check out @EyeMoPH on Facebook.