TCL Celebrates the End of the 2026 Olympic Winter Games in Milano Cortina, Using Technology to Empower Athletes and Audiences

“Since our founding in 1981, TCL’s focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport.” ~Li Dongsheng, Founder and Chairman of TCL

Today, TCL, a well-known global technology company and Worldwide Olympic and Paralympic Partner, celebrated the end of the Olympic Winter Games, a momentous milestone for both athletic achievement and an unmatched platform for its technology. TCL greatly improved how fans, athletes, and viewers around the world experience Milano Cortina 2026 by using its most advanced technology to help convey the greatest human sporting accomplishments with previously unheard-of clarity, size, and emotional impact.

TCL supplied more than 330 TV screens and 300 commercial display units at the International Broadcast Center (IBC), the hub of worldwide coverage, so media professionals and broadcasters could watch every moment in remarkable detail and support the smooth transmission of each event to millions of viewers worldwide. TCL smart home appliances made sure athletes were comfortable throughout the Olympic Villages, and specifically designed display systems made it possible for the "Athlete Moment," which supported over 350 emotional relationships between athletes and their loved ones.

The emotion and drama of Milano Cortina 2026 were captured in the stories of the athletes TCL sponsors as members of Team TCL, whose perseverance and pursuit of excellence inspired people all around the world to recognize their own talent and go beyond personal limitations in their everyday lives. These athletes' passion demonstrated that true greatness can be discovered outside of the podium, perfectly encapsulating TCL's "It's Your Greatness" campaign, even though their effort yielded extraordinary outcomes.

Beginning with its "Wishes For Greatness" Winter Wonderland in the lead-up to the Olympic Winter Games, TCL actively engaged the public with a variety of immersive activities outside of competing arenas. The event, which was set up in Milan's Piazza del Duomo during the holiday season to highlight the city's 29-meter-tall Tree of Milano Cortina 2026, included sport-themed igloos and seasonal displays, providing a lively area for enjoyment and celebration.

TCL Edelweiss Land, located in front of Milan's major train station in Piazza Duca d'Aosta, also ran during the festival. The immersive space, which spanned more than 500 square meters, attracted over 91,000 visitors to learn about TCL's latest innovations, including next-generation home goods, SQD (Super Quantum Dot) Mini-LED televisions, and TCL RayNeo AR smart glasses. Apart from providing personalized souvenirs, the exhibit blended innovation and technology to provide unique experiences for guests.

“The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world." ~Kirsty Coventry, President of the International Olympic Committee

The Paralympic Winter Games, which will take place from March 6 to 15 and feature six winter sports—snowboarding, ice hockey, cross-country skiing, biathlon, and alpine skiing—are currently being anticipated by TCL. As they compete internationally and inspire others with their perseverance and determination, TCL will gladly support its two Team TCL athletes, Brazilian para cross-country skier Cristian Ribera and exceptional wheelchair racer and skier Aline Rocha.

The company is eager to build on the solid foundations laid during Milano Cortina 2026 with a long-term commitment as a Worldwide Olympic and Paralympic Partner. TCL will continue to show how its technology can improve how people watch and enjoy the Olympic and Paralympic Games for years to come by investing in innovation.

About TCL

Founded in 1981, TCL—short for “The Creative Life”—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

 

As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

 

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

Together, we can build the future with TCL's AI-powered HVAC solutions for business partners

“Connecting with our key partners is a privilege. As the cornerstone of our growth, their commitment has fueled our milestones to date. We look forward to reaching even greater heights together as we continue this journey. Participating in events like this reinforces our market leadership and provides a vital platform to showcase our latest innovations. As TCL continues to achieve significant milestones, we remain deeply grateful for the unwavering support of our key partners who make this growth possible.” ~Bert Cheung, TCL Director of AC Product Operation and B2B Business

TCL Showcase on Residential and Commercial AC

From February 2–5, 2026, TCL, the world's top electronics firm and the top-selling TV brand in the Philippines, recently convened its key AC partners for a Commercial Partners display at the Marriott Grand Ballroom. The main theme of the convention, "AIrfinite Possibilities," was the brand's objective of using its industry-leading air conditioning line to improve comfort and create healthier home environments.

During the convention, TCL's innovative objective of using its industry-leading air conditioning technology to provide smarter comfort and healthier home settings was emphasized. The more over 500 distinguished partners who attended the special event demonstrated the strength of TCL's growing AC network and the joint commitment driving the brand's continuous growth in the category.

Throughout the event, partners received formal recognition for their steadfast support and vital contributions to TCL's exceptional performance, particularly in the air conditioning industry, which is still rapidly expanding in the Philippine market.

A Collaborative Forum for Innovation and Growth

TCL Commercial Partners at the AIrfinite Possibilities

TCL executives led the in-depth discussions at the convention, providing a comprehensive overview of the various TCL air conditioning products and their unique value propositions.

A comprehensive video presentation on the cutting-edge features and innovations that set TCL resident air conditioners apart was delivered by Paul Pre, a Product Trainer at TCL.

In a masterclass on TCL's LCAC (Light Commercial Air Conditioner) and VRF (Variable Refrigerant Flow) units, Cristobal B. Bacanto Jr., TCL HVAC Engineer of AC Product Operation, highlighted their effectiveness and state-of-the-art capabilities with a focus on large-scale solutions.

The B2B convention also featured significant technical presentations on extended warranty packages, strict installation checklists, and streamlined servicing methods. Partners received quick insight into operational best practices through an interactive Q&A at the conclusion of these sections.

At the conclusion of each day's sessions, a prestigious awards ceremony was conducted to honor the significant partners for their unwavering support and profound commitment to the TCL brand. As a thank you, participants received commemorative plaques recognizing their important role in our group's success.

As TCL continues to strengthen its market share in the air conditioning industry, the "AIrfinite Possibilities" convention highlights the company's commitment to innovation, collaboration, and sustainable growth—driven by strong relationships.

To learn more about TCL’s Air Conditioning models, www.tcl.com. 

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

With the Top Sales ranking in the world, TCL Fresh Air AC offers customers all over the world smarter and healthier living options

According to a recent survey published by Sunpower Consulting Group, an impartial third-party research agency, TCL Fresh Air Air Conditioners dominated the world in sales in 2024.  This noteworthy lead confirms TCL's position as a global leader in the fresh air air conditioning market and shows how well-liked the company's FreshIN series is among consumers.

Leading Global Sales in Fresh Air ACs, TCL Air Conditioners Secure Market Advantage through Early Deployment

TCL's progressive approach and continuous technology advancements are the driving forces behind its top spot in the world's fresh air air conditioner sales.

The majority of air conditioner manufacturers continued to concentrate on conventional cooling and heating tasks, but TCL swiftly realized the increasing need for intelligent and healthful air solutions and firmly launched its strategic plan in the fresh air air conditioning market.

TCL has been making steady progress in fresh air technology, establishing new industry standards since unveiling its Global Fresh Air Strategy in 2021, releasing FreshIN 3.0 in 2023, and formally debuting the fifth-generation FreshIN C7 in 2024.

For instance, FreshIN 3.0, a next-generation air conditioner, provides enhanced user experiences with features like AI voice control, AI energy savings, and healthy fresh air.  Continuous exposure to outdoor fresh air improves breathing conditions by getting rid of dryness and smells and lowering fatigue.  Additionally, it has an AI energy-saving algorithm that adapts operation based on indoor and outdoor conditions, achieving over 37% energy savings; it also has a Quadruple Noise Reduction System that reduces noise levels by 17%; and it supports offline voice control with sound source localization for directional airflow.

These cutting-edge features made FreshIN 3.0 stand out at CES 2025, where it was recognized with the "Smart Fresh Air Technology Innovation Award" and attracted a lot of interest from both industry insiders and international customers.

Global Deployment and Technological Leadership Drive Export Volume to Top Rankings in Multiple Countries

TCL's overseas expansion has surged amid the globalization wave.  Today, 65 percent of TCL's total revenue comes from its abroad division, which includes both global manufacturing and international brand operations.

Between January and December 2024, TCL was the top exporter in the Philippines, Panama, Algeria, and Ukraine, according to industry data.  This demonstrates TCL's increasing clout in the worldwide fresh air air conditioning market.

In addition to increasing sales, TCL has advanced the industry as a whole thanks to its in-depth knowledge of emerging fresh air technology trends.

The global AC market is changing from simple temperature control to comprehensive air quality management as a result of consumers' increased awareness of air quality and health issues.  By emphasizing user-centered innovation and creating the most extensive fresh air product portfolio in the industry, spanning all capacity and price points, TCL has maintained its lead.

TCL is a top option for customers looking for smart and healthy living because of its unwavering innovation and effective implementation of its globalization strategy, which has led to its global leadership in fresh air air conditioner sales.

Deep Market Insights and Industry-Leading Manufacturing and R&D Capabilities

TCL Air Conditioners has been in the business for more than 20 years. It has 11 manufacturing bases in Zhongshan, Wuhan, Jiujiang, Nansha, Indonesia, and Brazil. Its yearly sales reach 20 million units, and its production capacity exceeds 38 million units.  Its products are among the top three in domestic AC sales and the top two in exports, and they are available in more than 160 countries and regions.

TCL is excellent at using local knowledge to customize goods to meet area demands. Southeast Asian units have anti-rust evaporators for humid areas, Nordic units are evaluated for -30°C heating performance, Middle Eastern models are subjected to rigorous 60°C cooling testing, and environmentally friendly R290 refrigerant models satisfy European criteria. This "global customization" is a reflection of TCL's dedication to provide top-notch worldwide quality.

AI Energy-Saving Technology, High-Efficiency Quiet Operation Fresh Air Technology, Energy-Saving Heat Pump Technology, High-Volume Fresh Air Low-Noise Technology, Compact High-efficiency Inverter Control Technology, Smart Gentle Breeze Technology, Strong Cooling in High Ambient Temperature Technology, and All-condition Operation Energy-Saving Smart Control Technology are the nine core technologies in which TCL's R&D team of more than 1,000 professionals excels.

From a conventional HVAC producer, TCL has developed into a supplier of intelligent and healthful air solutions.  To further establish its dominance in the worldwide market, TCL plans to keep concentrating on its "Smart & Healthy" positioning, broaden its global presence, and introduce cutting-edge products with significant user value.

TCL's status as the world's best-selling fresh air air conditioner brand shows its responsibility and strength as an industry leader—enabling better breathing experiences for people worldwide through technology—in an era where everyone agrees that healthy air is important.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

TCL Earns Five (5) EISA Awards, Honored for Excellence in Large-Screen and QD-Mini LED Tech

By winning five prestigious EISA awards—Europe's highest accolade for audio-visual innovation—TCL, a global leader in consumer electronics and the top brand of mini LEDs and ultra-large TVs, has solidified its position as the industry leader.  TCL's victory, which saw it dominate both the Home Theatre Display & Video and Home Theatre Audio categories, demonstrates its unwavering commitment to ground-breaking developments in QD-Mini LED accuracy and large-screen brightness.

Leading the charge, the TCL 98-inch C8K earned the “EISA STATEMENT TV 2025–2026” award for its revolutionary design and jaw-dropping visuals, while the TCL 85C9K claimed the “EISA HOME THEATER MINI LED TV 2025–2026” title, setting a new gold standard for cinematic immersion. The TCL 75C7K was honored as the “EISA FAMILY TV 2025–2026” for its perfect blend of stunning clarity and smart functionality, and the TCL 55C6K took home “EISA GAMING TV 2025–2026”—a must-have for next-gen gamers. Rounding out the accolades, TCL’s Q65H Soundbar secured the “EISA BEST BUY SOUNDBAR 2025–2026” award, delivering theater-quality audio at an unbeatable value.

TCL 98C8K: EISA “STATEMENT TV 2025-2026”

With its industry-first large-screen TV architecture, the TCL 98C8K redefines large-screen excellence and was selected as an EISA "STATEMENT TV FOR 2025–2026."  The TV achieves a Virtually ZeroBorder display, which maximizes screen space for a more engaging viewing experience, thanks to the use of cutting-edge, high-quality materials.

In addition to its eye-catching appearance, the 98C8K is designed for optimal performance.  A remarkable native contrast ratio of up to 7,000:1 is provided by the TV thanks to TCL's recently improved CrystGlow WHVA screen.  To guarantee crisp and clear screen details, the panel has a 0.5% low reflection film to lessen screen reflection, an improved 40% ultra-wide color viewing angle, and high energy-saving characteristics.  The 98C8K provides accurate light and shadow control in conjunction with TCL's exclusive All-domain Halo Control Technology, resulting in superior image quality with unwavering brightness, contrast, and detail in every frame.

TCL 85C9K: EISA “HOME THEATER MINI LED TV 2025-2026”

The TCL 85C9K, the company's flagship model, is designed to provide an unwavering home theater experience.  The 85C9K offers a borderless, immersive visual experience with ultra-wide viewing angles and consistent picture quality from all directions with to its Virtually ZeroBorder display and CrystGlow WHVA Panel.  With a maximum brightness of 6,500 nits and up to 5,184 distinct brightness zones, the Precise Dimming Series TV, powered by TCL's QD-Mini LED Technology, can produce intricate light and shadow transitions that enhance depth and contrast in any kind of content.  The immersive audio system by Bang & Olufsen on the 85C9K enhances its visual potency, making sure that the sound has the same impact as the visuals.

TCL 75C7K: EISA “FAMILY TV 2025-2026”

The TCL 75C7K, the EISA "FAMILY TV 2025–2026" award winner, is the pinnacle of family entertainment.  The 75C7K, a part of TCL's Precise Dimming Series, boasts an ultra-slim, minimalist design that blends in with any living area. It employs cutting-edge QD-Mini LED technology to produce spectacular image quality with exceptional brightness, contrast, and color accuracy.

The 75C7K's AiPQ Pro Processor dynamically adjusts picture quality according to user preferences and content, and its integrated Google TV makes it easy to access customized content and smart home settings.  For viewers of all ages, additional family-friendly features like the Kid's Profile, Art Gallery, and TÜV-certified low blue light protection guarantee a fun and safe experience.

TCL 55C6K: EISA GAMING TV 2025-2026

Gamers that require the best performance are the target market for the TCL 55C6K.  Every gaming session is enhanced by an immersive ONKYO 2.1 Hi-Fi sound system that produces dramatic soundtrack, and its QD-Mini LED display and native 4K 144Hz refresh rate guarantee incredibly smooth gameplay and crystal-clear action, removing stutter and blur.  The C6K offers a comprehensive set of game-optimized features for intense, responsive, and genuinely immersive gameplay, including Game Master Mode, AMD FreeSync Premium Pro, and SuperWide GameView.

TCL Q65H: EISA BEST BUY SOUNDBAR 2025–2026

TCL is pushing the limits of audio innovation in addition to display brilliance.  The Q65H Home Theater Soundbar, dubbed the EISA "BEST BUY SOUNDBAR 2025–2026," boasts RAY·DANZ—TCL's exclusive acoustic technology, which is developed to perfectly direct sound via a unique acoustic structure, generating a wide soundstage for an impressive cinematic audio experience.

These award-winning devices, which are now offered in a few locations across the globe, are a testament to TCL's continuous dedication to inspiring greatness via high-end, immersive entertainment experiences.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

TCL Maintains Dominance as Philippines' No. 1 Panel TV Brand!

"TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies. We believe this relentless pursuit of progress is what continues to elevate TCL's brand value. With this recognition, we extend our deepest gratitude to everyone who has helped us achieve this remarkable milestone. Through this partnership, TCL's innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future all over the globe. TCL is committed to fulfilling its corporate social responsibility and fostering a better world.” ~Peter Chen, TCL Philippines’ visionary CEO 

Wow, what a winning run!  According to the most recent Annual Cumulative Market Share Data for Panel TVs from TRS Research, TCL, the Triple Global Top 1 TV Brand and a major player in consumer electronics, has firmly held the top rank in the Panel TV Brand category for the second consecutive year.  This information firmly establishes TCL as a major force in the TV business worldwide!

TCL has once again achieved a noteworthy milestone as they celebrate their 25th year in business: taking the lead in both market share (value and volume) for their primary TV business!  According to TRS research, TCL has also dominated the premium TV market, securing the top spot for QLED TVs.

The market research firm Omdia has awarded TCL three Global TOP 1 rankings, demonstrating its dominance in Google TVs, Mini LED TVs, and ultra-large TVs.

The most recent statistics from Omdia shows that TCL had a 22.1% market share in 2024, leading the world in shipments of 85-inch and larger TVs.  Furthermore, TCL maintained its dominance in Google TV shipments worldwide from 2021 to 2024 and achieved the top spot in Mini LED TV shipments with a 28.8% share.

TCL has been a major contributor to the advancement of technology in Filipino homes and around the world, continuously producing breakthroughs that revolutionize daily life.  A greater variety of Filipino families may now use more powerful, efficient, and intuitive technologies thanks to this heritage of pushing limits and reinventing home experiences.

Celebrating Excellence and Greatness

TCL has also set off on an exciting new adventure, steadfastly improving daily life and empowering customers with fashionable, useful, and incredibly intelligent devices!  This milestone represents a bold embrace of a future in which TCL is steadfastly committed to imagining and creating the houses of the future for all Filipinos. 

TCL's worldwide collaboration with the International Olympic Committee is another significant achievement to commemorate.  This partnership, which runs through 2032, demonstrates TCL's commitment to quality and innovation.  The Olympic and Paralympic Games will reach new heights thanks to this alliance, which is based on the shared principles of performance, enthusiasm, and a vision for greatness.  By bringing state-of-the-art technology to the Olympic Village and enhancing the worldwide fan experience, TCL will elevate the Olympic Games.

From home appliances in the Olympic Village to digital displays throughout the Games, TCL goods will provide new experiences for athletes and viewers.  Through this new collaboration, the organizations will also collaborate to use creative marketing efforts to spread the Olympic magic to billions of fans worldwide.  As the IOC moves forward with its Olympic AI Agenda, TCL will be crucial in enhancing the experiences of athletes and fans both on and off the field.  Additionally, TCL will back the Olympic Games' "Athletes Moments" project, which enables competitors to communicate with loved ones worldwide just after their participation.

By adding state-of-the-art Mini LED technologies to its lineup of ultra-large TVs, TCL is set to achieve even greater success in the future and provide viewers with even more engaging viewing experiences.  Importantly, TCL's entire performance has been greatly aided by its solid collaboration with Google.  TCL is dedicated to giving customers across the world smarter, healthier lifestyles by effortlessly fusing Google TV's smart features with its cutting-edge displays, ensuring an exciting future for home entertainment.

For more updates on TCL’s upcoming product Launch, log on to https://www.tcl.com/ph/en.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

TCL's Best 75-inch TV Deals Unmatched Clarity, Supersized Savings

“We want everyone to enjoy a supersized TV experience, which is why we've launched an extraordinary promo for our 75-inch TVs. Now, you don't have to leave your home to get that cinematic vibe. Just sit back on your couch and immerse yourself in the bigger screen of your new TCL TV!” ~Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines 

Starting this month, TCL is offering incredible discounts on their 75-inch QLED TVs, now down from PHP 60,490 to just PHP 49,995. Plus, their top-tier 75-inch QD-Mini LED Google TVs are heavily discounted from PHP 78,990 to only PHP 64,995.

Rainy days are here, so it's best to stay indoors and stay dry.  Curling up on the couch and binge-watching your favorite shows is the ideal way to take advantage of the comforts of home.  In relation to binge-watching, just think of how much better such scenes would appear on a larger screen, providing you with an absolutely breathtaking view!

Then prepare yourself for a huge surprise!  This season, TCL, the Triple Global Top 1 TV Brand and reputable leader in home appliances, is giving you their biggest-ever discount on 75-inch TVs!

Yes, you read correctly!  This month, TCL is launching their most exciting promotion to date, offering 75-inch QLED TVs for PHP 49,995 instead of PHP 60,490.  Additionally, their 75-inch QD-Mini LED Google TVs are now at PHP 64,995, a significant reduction from PHP 78,990.

The QLED Superiority

It's like entering the scene when you watch your favorite shows on the TCL QLED UHD TV.  Its tiny Quantum Crystals allow colors to burst with incredible precision and richness—imagine glowing sunsets and lush, vibrant forests.  Every frame is brighter, crisper, and more realistic when combined with strong backlighting, whether you're viewing a sunny outdoor adventure or a late-night drama.

Each frame will bring more than a billion vibrant hues to life with breathtaking clarity.  Even the smallest details are further illuminated by increased brightness, producing a realistic visual experience that brings out every subtlety.

The Exceptional QD- MiniLED

Bright, vivid, and incredibly detailed images are produced by the QD-Mini LED technology, which combines two cutting-edge display features: Quantum Dots and Mini LEDs.  Richer colors and greater contrast provide for more realistic images.  Additionally, it supports high brightness levels, which ensure that even in well-lit spaces, the image remains sharp and vibrant, giving scenes a more realistic appearance with improved highlights and shadows.

Every scene is enhanced with realistic highlights and shadows thanks to high HDR brightness and up to 512 precise dimming zones, which guarantee clarity even in bright surroundings.  On a bright afternoon, picture yourself enjoying an action-packed film in your living room without having to draw the curtains.  Every detail is perfectly sharp, the explosions are dazzling, and the shadows feel deep.

The TCL C6K provides a cinematic experience at home with its strong ONKYO 2.1 HiFi sound and smooth 144Hz Native Refresh Rate, making it ideal for intense gaming sessions, movie evenings, and sports marathons.  All of stuff has a clean, contemporary appearance that complements any room.

Ready for a supersize TV experience? Don’t miss this exciting promo ongoing from July 1 until August 31, 2025. Available at all TCL Authorized Dealers Nationwide.

For more information and exciting announcements, visit the TCL website at https://www.tcl.com/ph/en.

DTI Fair Trade Permit No. FTEB-229723 Series of 2025

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

TCL Unveils Inspiring Court at Araullo High School in time for Olympic Day

“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball. Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!” ~Peter Chen, TCL Philippines CEO

(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz,  Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager Joseph Cernitchez.

TCL, a well-known international technology company, has always aimed to "Inspire Greatness," a mission that is entirely consistent with the Olympic spirit.  TCL is dedicated to upholding its corporate social responsibility, assisting the Olympic Sustainable Development Goals, and creating a better future as the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

With this program, TCL demonstrates its dedication to the Olympic spirit while providing a thrilling and significant basketball event that offers unforgettable experiences.  With the goal of encouraging excellence in young, ambitious athletes at the grassroots level, it brings together the best local basketball players and professional coaches in a renovated space.

Top basketball players from collegiate and professional leagues gathered at Araullo High School in Manila for the event, which was called the "TCL Basketball Camp."  TCL Electronics and Araullo High School have formalized their relationship with a contract signing ceremony to launch the program.  TCL Brand Manager Joseph Cernitchez, along with Rain or Shine Assistant Brand Manager Red Magcase, Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Deputy Product Director of Air Conditioner Bert Cheung attended the contract signing.

TCL Champions School Sportsmanship

A recently renovated TCL basketball court was inaugurated, adding excitement to the partnership between TCL and Araullo High School and making it even more appealing and useful for prospective student-athletes.  In partnership with Rain or Shine, who supplied the paint supplies, the 2,072 square foot basketball court lines and the 4,700 square foot basketball court were renovated.  Additionally, ₱300,000 worth of TCL TVs and air conditioners were donated to improve the school's facilities and basketball court.

Bert Cheung, TCL's Deputy Product Director of Air Conditioner, made the ceremonial opening shot to begin the basketball activity.  Forty young athletes participated in the Basketball Clinic, the event's major attraction, which was organized by Better BasketballPH Skills Camp.  JD Cagulangan, UP Fighting Maroon, and Suwon KT Sonicboom, the Korean Basketball League's (KBL) Rookie of the Year, added to the enthusiasm by offering advice and motivation.  JD participated in the basketball clinic and helped the attendees shoot baskets.

Blackwater Coach Jeffrey Cariaso, TCL's brand partner, also took part and shared his basketball knowledge in a brief coaching principles workshop designed especially for PE coaches.  Coach Jeffrey is joined in the conversation by Mr. Augusto D. Baldoz, Head Teacher VI, MAPEH Department, at Araullo High.

(L-R) Rain or Shine Assistant Brand Manager Red Magcase, TCL Brand Manager Joseph Cernitchez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and Araullo High School Assistant School Principal Ebuena Alvarez

A TCL Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, was held coinciding with the MOA signing wherein forty young athletes participated.

UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.

TCL Brand Partner and Black Water Head Coach Jeffrey Cariaso with Araullo High School PE Coaches

Upholding the Olympic Spirit

[L-R] Kevin Wang, Chief Operating Officer of TCL Technology, joined Honorary Life President Thomas Bach and President Kirsty Coventry of the International Olympic Committee for a ceremony unveiling TCL’s commemorative stone at the Donors’ Wall of the Olympic Museum in Lausanne, Switzerland last June 22, 2025.

Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."

TCL was asked to attend the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, which marked a new chapter for the Olympic movement, further solidifying this partnership.  As the first African and female IOC President, Coventry's trailblazing leadership is a perfect fit with TCL's "TCLforHer" campaign, a platform devoted to supporting women around the world via culture and technology.  Inspired by the IOC's "Let’s Move" campaign, TCL also started its first global effort to boost Olympic Day celebrations around the world.  This campaign features a dynamic film that uses TCL display technology to connect two future Olympic host cities during the Winter and Summer.

TCL will carry on the momentum created by this campaign in the run-up to the 2025 Milan Cortina Winter Olympics, expanding its partnership with the IOC to promote cultural engagement with state-of-the-art technology and foster the development of the Olympic movement.

To Even Greater Sporting Events

More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.

About The International Olympic Committee

The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

TCL and Arsenal Elevate Partnership to Unlock Global Opportunities

“We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.” ~Juliet Slot, Chief Commercial Officer at Arsenal

TCL, a world leader in consumer electronics, and Arsenal have announced that their collaboration would be extended into a multi-year global deal.  TCL will now be Arsenal's Official Global Consumer Electronics Partner, further solidifying the relationship with supporters in other countries and building on a fruitful regional partnership that began in 2023.

In 2023, Arsenal and TCL started collaborating as regional partners with an emphasis on the UK, Middle East, and Africa.  As a Global Partner, TCL will expand the collaboration into new markets and strengthen ties with Arsenal fans worldwide. 

 

The collaboration expands on two years of influential content and fan interaction that reflects the companies' common ideals of advancement, creativity, and quality.

Supporters can anticipate more storytelling through the partnership, which includes both men's and women's first teams, including our UEFA Women's Champions League-winning women's team and men's first team player and recently appointed TCL ambassador Bukayo Saka. This comes after the Inspire Greatness activation. 

To further engage and connect with the club's global fan base, TCL products will also be included into Arsenal's premier matchday program, Live from N5. 

"We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world." ~Peter Chen, TCL CEO

During their preseason trip this summer, the Arsenal men's first team will visit Singapore and Hong Kong, the latter of which is home to TCL's global headquarters. This will enable the team to interact and interact with fans while introducing distinctive experiences and content to local markets.

Highlights of the partnership to date include:

• Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.
• ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.
• A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
• Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.
• Last year Invincible defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.

About Arsenal Football Club

Please see here more information about Arsenal.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

Bigger Screen, Sharper Vision: TCL Teases Launch of C7K QD-Mini LED TV That Redefines Clarity

"We're excited to bring you the cutting-edge QD-Mini LED TV technology. Expect a viewing experience that is truly leveled up. Engineered to deliver cinematic picture quality, this TV integrates advanced features that you have always wanted, all in the comfort of your own home.” ~Joseph Cernitchez, TCL Brand Manager

Many people make viewing TV a daily ritual as a means to relax after a demanding day, catch up on their favorite series, or start playing intensive video games.  A huge screen makes all the difference when it comes to genuinely improving your viewing experience.  It expands your field of vision, drawing you further into games, TV series, and films.  Whether you're watching the newest blockbuster movie at home or exploring virtual worlds in video games, it creates a dramatic atmosphere that puts you right in the thick of the action.

You no longer have to only visualize that enormous screen.  Redefining clarity and launching a new era of home entertainment is TCL, the Triple Global Top 1 TV Brand and a reputable leader in home appliances.  The TCL C7K Premium QD-Mini LED TV is a revolutionary device that combines the finest features of QLED technology to provide incredibly deep color, unmatched brightness, and remarkable precision.

The TCL C7K Premium QD-Mini LED TV brings the screen to life with vibrant colors and dazzling details while you watch your favorite movie, making every scene stand out.  The TV's remarkable contrast and realistic colors engross viewers, giving them the impression that they are a part of the tale, whether it be a tranquil moment or an action-packed scene.  It provides a cinematic experience that turns every living space into a private cinema.

Redefine Clarity With The All-Out Premium TV

By skillfully fusing the power of Premium 4K QD-Mini LED Display, TCL's QD-Mini LED technology marks a substantial advancement.  It provides amazing control over light by converting conventional backlighting into a system with almost pixel-level accuracy.  Utilizing cutting-edge QLED technology, it offers a longer lifespan and higher peak brightness while achieving contrast and color gamut comparable to OLED.  This invention represents the future of large-screen display technology, not merely an improvement.

With hundreds of local dimming zones, it offers deep contrast and remarkably accurate brightness adjustment.  Its ultra-bright backlight outperforms conventional LED TVs in terms of peak brightness, along with Quantum Dot technology for incredibly vivid, genuine colors, making for an incredibly engaging watching experience.

The excellent images and sound quality complement one other, which is an additional benefit.  With Audio by Bang & Olufsen technology, TCL QD Mini LED TVs provide remarkable sound quality that goes above and beyond expectations.  Your home theater experience will be greatly enhanced by the soundtrack's unparalleled depth and purity.  Thus, your TV will only display the clearest sound.

Prepare to discover what home entertainment will look like in the future.  All TCL authorized dealers will soon carry the TCL C7K Premium QD-Mini LED TV.  Get ready for a revolution in visuals!

Stay tuned for more updates on TCL C7K Premium QD-Mini LED TV, visit the TCL website at https://www.tcl.com/ph/en.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

Drive the Heat Away: Metro Manila Gets Comfort from Fresh Air with TCL's Cool Truck

"The TCL Cool Truck was our way of meeting Filipinos where they are, right in the middle of this record-breaking heat. We wanted people to experience firsthand how our air conditioning technology delivers real comfort, not just in showrooms, but in everyday spaces. By creating a cool, welcoming environment on wheels, we gave visitors a refreshing escape and a clear sense of how TCL provides practical, energy-efficient relief when it’s needed most. By featuring FreshIN 3.0 in action, especially its offline voice command control, we're offering a real solution to beat the summer heat while reinforcing TCL’s commitment to smart, convenient, and refreshing living.” ~Joseph Cernitchez, TCL Brand Manager

The TCL Cool Truck provides a refreshing escape from the scorching sun, featuring the FreshIN 3.0 for an unparalleled cool and comfortable experience.

Catch the coolest stop at Fort Santiago, Intramuros from May 10-17 and Trinoma Mall on May 18-24.

For many Filipinos, escaping the scorching sun has become a daily task.  Similarly, our daily routines have been disturbed by the effects of excessive heat, and rising electricity prices have become commonplace.  We have little access to public cooling spaces as the Philippines faces one of its hottest summers ever, with highs of over 40°C. Instead, we seek solace in crowded shopping centers and confined spaces.  TCL, the recently crowned Triple Global Top 1 TV Brand and a reputable name in home appliances, recognized this growing issue and responded creatively by launching the first-ever TCL Cool Truck in the Philippines, a mobile cooling experience intended to provide people with immediate comfort.

The purpose of the TCL Cool Truck activation is to demonstrate the capabilities and inventiveness of the recently released FreshIN 3.0.  The Cool Truck converted commonplace settings into much-needed cooling zones for Filipinos on the go by delivering TCL's cutting-edge air conditioning equipment to busy destinations like Trinoma Mall and Intramuros.  The truck became a well-liked spot for relaxation and amusement when visitors witnessed firsthand how TCL's next generation air conditioners provide potent relief from the oppressive heat.  The Cool Truck acts as a mobile showroom, bringing the product closer to customers so they can experience the difference firsthand thanks to TCL's improved cooling technology.

Inside the Cool Lounge

Entering the TCL Cool Truck, which was made to combat the intense summer heat, felt like entering a cool haven.  The interior of the truck was cleverly separated into separate "rooms," each of which displayed TCL's remarkable array of appliances.  The TCL FreshIN 3.0 inverter air conditioners were the first thing guests saw as they walked in, taking center stage and showcasing the unique characteristics that make this model genuinely revolutionary.

Visitors enjoy a productive co-working space with free Wi-Fi while experiencing TCL FreshIN 3.0’s features, including Offline Voice Control, T-AI 37%+ Energy Saving Technology, and QuadruPuri Filters.

Due to the free Wi-Fi available for those working remotely, guests can use the foyer as a co-working space. This makes it a productive setting for all visitors, particularly freelancers and students.  They may also enjoy the convenience of TCL FreshIn 3.0's Offline Voice Control, which enables you to control your air conditioner without a Wi-Fi connection by using basic voice commands like "Hey TCL, lower the temperature." As guests experienced the power of T-AI 37%+ Energy Saving Technology, which enables the FreshIN 3.0 to adjust to changing surroundings, reducing energy use and assisting in lowering electricity bills, the room felt instantaneously cooler.  The QuadruPuri Filters operated quietly in the background to remove bacteria, allergies, and pollutants, and their ultra-quiet 16dB operation guaranteed a peaceful environment free from disturbances.

Inside the Book Nook Area of the TCL Cool Truck, visitors unwind in a cool, refreshing space, perfect for reading, relaxing, or creating content.

Further inside the truck, the Book Nook Area provided a calm area where guests could unwind with a book or produce content for social media while taking in the revitalizing FreshIN 3.0 atmosphere.  With FreshIN Technology bringing in fresh outdoor air to keep the room cool and well-oxygenated, the air was clear and invigorating.  Pet owners were very pleased with the unit's ability to get rid of smells and keep the humidity level adjusted, creating a fresh, natural environment.

Visitors enthusiastically engaged in the Icy Reflex game, which offers a quick reflex game and the opportunity to win special TCL goods, adding an element of interactive enjoyment.  Like TCL FreshIn 3.0, it served as a welcome reminder that being cool can be clever, engaging, and enjoyable.

TCL brings refreshing relief to Filipinos on the go, transforming high-traffic areas into cooling havens with the TCL Cool Truck.

Through the successful delivery of TCL's cutting-edge cooling technology to customers, the TCL Cool Truck project gave them a personal look at the distinctive features of the FreshIN 3.0.  By developing these mobile "cool down zones," TCL successfully illustrated its dedication to offering creative, cost-effective ways to beat the summer heat.  Metro Manila visitors came away knowing that TCL is setting the standard for comfort, ease, and sustainability—offering not just a cool haven but also a more intelligent, healthful, and effective method to keep cool.

Feeling the heat? The TCL Cool Truck is making its coolest stops! Catch it at the historic Fort Santiago, Intramuros from May 10-17, and then head over to Trinoma Mall from May 18-24 for a refreshing experience!

TCL offers a range of smart home appliances, including large QLED TVs, advanced refrigerators, innovative air conditioners, and efficient washing machines.

For more information, visit the TCL website at https://www.tcl.com/ph/en.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.