“We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.” ~Juliet Slot, Chief Commercial Officer at Arsenal
TCL, a world leader in consumer electronics, and Arsenal have announced that their collaboration would be extended into a multi-year global deal. TCL will now be Arsenal's Official Global Consumer Electronics Partner, further solidifying the relationship with supporters in other countries and building on a fruitful regional partnership that began in 2023.
In 2023, Arsenal and TCL started collaborating as regional partners with an emphasis on the UK, Middle East, and Africa. As a Global Partner, TCL will expand the collaboration into new markets and strengthen ties with Arsenal fans worldwide.
The collaboration expands on two years of influential content and fan interaction that reflects the companies' common ideals of advancement, creativity, and quality.
Supporters can anticipate more storytelling through the partnership, which includes both men's and women's first teams, including our UEFA Women's Champions League-winning women's team and men's first team player and recently appointed TCL ambassador Bukayo Saka. This comes after the Inspire Greatness activation.
To further engage and connect with the club's global fan base, TCL products will also be included into Arsenal's premier matchday program, Live from N5.
"We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world." ~Peter Chen, TCL CEO
During their preseason trip this summer, the Arsenal men's first team will visit Singapore and Hong Kong, the latter of which is home to TCL's global headquarters. This will enable the team to interact and interact with fans while introducing distinctive experiences and content to local markets.
Highlights of the partnership to date include:
- Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.
- ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.
- A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
- Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.
- Last year Invincible defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.
About
Arsenal Football Club
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
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