Wednesday, April 18, 2018

SITSIRYA SARI-SARI Your one stop shop Pampasalubong!

"In our case, money is not the capital, but suppliers who trust us even if we just signed on a scratch paper for a pay when able arrangement. The real capital of a business is character and integrity. That is why I am not shy to get a loan, because I know how to pay my debt. The first 15 years of our business was filled with ups and downs, but it was necessary to make us strong. Integrity is important because this is just a small world, do not risk your reputation by not keeping your word. Consider problems as opportunities to make you stronger. Maintain certain standards for your product and packaging, keep the right people and comply with basic requirements of the law. We have people who grow with us because we do not make a fool out of them. We do not have endo. Success is not an end but a day to day thing, we strive for success every day because it is a journey, not a destination. " ~Mr. Eufracio C. Ocampo, President and General Manager of SITSIRYA SARI-SARI, Inc. 
Husband and Wife Mr. & Mrs. Era & Eufracio Ocampo

Mr. & Mrs. Ocampo with Sitsirya tells of a couple's journey through thick and thin, of a couple's faith that when some doors closed this will lead to the opening of more appropriate doors. They both had undergone several trials in life before. Mr. Ocmapo calls them "dark ages" in their entrepreneurial journey. Their journey has been marked by ups and downs that it could be shown in Maalaala mo kaya or even Magpakailanman because it has all scenes of horror, comedy, drama, sex, conspiracy, etc.,

In 2001, the Ocampo business had finally emerged from being an underground economy to an aboveboard operation. It registered with the Department of Trade and Industry. Since they were selling chips, he could not think of any other name but "Sitsirya Sari-Sari." Five years after, they were compelled to add Store on its business name for reasons he could not fathom. Sitsirya has evolved into a form of consolidator of country's favorite delicacies.They were able to establish some sources from all over the country from Piyaya to chicharon to tableya, providing micro or backyard producers a steady outlet for their produce.

One of my favorite delicacies from Sitsirya Sari-Sari "Bulacan Pastillas de leche"

Robinsons was the first to give them a break. His wife, a stricter for business ethics, always reminds him to stay fair in dealing with their clients and partners and to always look back to those who helped them along the way.

Sitsirya Sari-Sari Mission:
  1. Provide various select Philippine manufacturers direct distribution links to local and international markets.
  2. Pass on to consumers the savings brought about by our short and direct product distribution system.
  3. Let our customers enjoy the convenience of choosing from an assortment of products coming from different provinces. Literally, a one-stop-shop of delights!
  4. Provide income opportunities to entities or wholesalers who are interested in distributing our quality products.

I first meet Mr. Eufracio C. Ocampo during the Go Negosyo event and from then on he inspired me of how he and his wife struggled before and bouncing back now in life to success. 

SITSIRYA SARI-SARI is a world-class food retail business selling all best authentic and traditional Filipino native sweets and delicacies as pasalubong. The young ones today may be more familiar with the fast-food lifestyle, but nostalgia aside, there is wisdom in having our little ones enjoy our authentic Filipino sweets, delicacies and “pasalubong” treats. Invest now in a business that serves the food specialties of the islands to the world!

Along the way, Mr. Ocampo has learned that in business it pays to keep your word. He does not seek for so much profit, three percent is already enough or even a break-even would suffice. While Mr. Ocampo refused to say that Sitsirya is already successful, but the quality is what makes them tick. One more thing, he learned to be frugal. Sitsirya remains at their house where all of its operations are done.

Some of their delicacies from different provinces:

Bulacan microwaveable chicharon
Camarines Norte pili tart
Bulacan pastillas de leche langka
Sorsogon pili nuts
Pampanga assorted pastillas
Bulacan pastillas (ube/langka) bars
Bacolod piaya
Bualacan pastillas de leche pandan
Bulacan yema
Pampanga assorted sweets
Camarines Norte yema tarts
Kablon farms tablea
Bulacan pastillas de leche tablea
Mazapan de pili
Bulacan pastillas de leche bars
Casuy Palawan
Bacolod mango bars
Bacolod mango empanada
Pampanga cashew boat tarts
Pastillas de leche bottled
Pampanga cashew marzipan
Bacolod butterscotch
Pangasinan burong mangga
Liliw Laguna pilipit
Bacolod mamon tostado
Cebu otap
Cebu rosquillos
Pampanga assorted polvoron
Turrones de Casuy Palawan
Baguio premium Lengua de gato
Leyte Macapuno

*Here are the prices of each sitsirya click on this:

For Product Pricelist:

SITSIRYA Sari-Sari Branches
Alabang Town Center
Circle C Mall
Eastwood Mall
KCC Mall General Santos
Lucky Chinatown
Market Market
Robinson's Antipolo
Robinson's Galleria
Robinson's Place Ermita
Shangri-la Mall
Shopwise Antipolo
Shopwise Alabang
Shopwise Araneta Cubao
Abreeza Mall Davao
Gaisano Mall Davao
Kultura Filipino outlets
SM Malls Supermarket and Department Store

To be one of the leading sources of good quality Philippine-made sweets, delicacies and "pampasalubong" products, at reasonable prices.

Take pride in Filipino sweets and delicacies and share it with the world through our authentic Pinoy Pasalubong Store. Join our Franchise Family and take advantage of our affordable franchise offer.

Total Franchise Package

  • Use of the SITSIRYA Sari-Sari licensed trademark name and logo
  • Site selection and evaluation assistance
  • Pre-opening and start-up assistance
  • Comprehensive Franchise Operations Manual and customer service
  • Initial inventory and supplies
  • Set of t-shirts uniforms
  • Grand opening and local store marketing assistance
  • Total support package given to franchisees to be able to open and run a SITSIRYA Sari-Sari outlet smoothly and profitably

For more information about Sitsirya Sari-Sari and on how to become a member of their franchising family follow their social media account: 
Contact Numbers: 0923-9047207 / 0922-8504421
Email Address:

Thank You to JDR Marketing as The event organizer Jeffrey De Real Rusios for ha ing me it was auch a privileged. 

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