Monday, March 4, 2024

A Superapp as Wingman: Grab Helps Thousands of Filipinos with Valentine’s Day Plans

“It is a rare opportunity for a company to be a part of thousands of stories being created by consumers. To be able to power plans around special moments is a responsibility we gladly take. And we fulfill this by leveraging our state-of-the-art technology and platform, and expansive ecosystem of merchants-, delivery-, and driver-partners – empowering every consumer to grab the day with every meal delivered and destination reached.” ~Mr. Ronald Roda, Grab Philippines Chief Operating Officer

Deliveringits commitment to providing secure, dependable, and value-centric transportation and on-demand deliveries, Grab demonstrated its effectiveness as a reliable companion for Filipinos during the recent Valentine's Day. Numerous Filipino couples counted on GrabCar, GrabFood, and GrabMart to craft distinctive and heartwarming celebrations.

This surge in the "Feb-ibig" trend resulted in Grab achieving its highest number of GrabCar bookings in 2024, showcasing the superapp's efficacy in meeting the diverse needs of its users.

Additionally, both GrabFood and GrabMart experienced a record-breaking volume of orders, marking notable milestones since their respective launches in the Philippines. The heightened demand was not limited to Metro Manila but extended to cities beyond the capital on February 14, 2024.

Ronald Roda, the Chief Operating Officer of Grab Philippines, underscored Grab's distinctive position as a leading superapp and its ability to satisfy consumer demands with exceptional services.

To Pag-Ibig and Beyond: Going Around with Pangga Safely and Conveniently

Romance was not only in the air – it was on the road, too. Filipinos were out and about more last Valentine’s Day. This was demonstrated by a sustained peak in demand throughout Valentine’s week for Grab’s transport services. Among those who booked a GrabCar on Heart’s Day is X-user S, who joins the league of couples with dating-app success stories after capping off the night with a safe and convenient ride home with Grab.

Grab has just recently made its ride-hailing services accessible to more Filipinos with the launch of GrabCar Saver, a more affordable transport option on the Grab app. For a slightly longer waiting time, GrabCar Saver passengers can enjoy fares that are up to 15% cheaper than a regular GrabCar ride.

Sugar, Spice, and Everything Nice: On-Demand Kilig Dining

The recent Grab Food & Grocery Trends Report revealed that Valentine’s Day is one of the busiest holidays on the Grab platform, with a peak in demand continuing for up to five days following the actual holiday. Sweets and pastry shops on GrabFood were in for a [sugar] rush as top orders on the platform were cupcakes, whole cakes, ice cream and desserts, and baked goods and pastries. GrabMart also played a crucial role in keeping the romance alive by meeting the high demand for top orders such as flowers, meat, wine, and homeware. 

Grab’s Dine-In feature has also experienced a surge in voucher purchases on Valentine’s Day. Serving as a digital foodie guide, Dine-In effectively helps customers in discovering restaurants within their vicinity, while also providing them a suite of exclusive discounts that they can claim during their actual dine-in transaction. “It’s easier and more convenient to turn plans into actual dates through superapps like Grab – not to mention the cost-effectiveness it offers. With the savings I got through Dine-In, I was able to make my date with my partner more special by adding a few more additional twists to our celebration,” shares college student Pat. 

In addition to the reliability and efficiency of its platform, the increased demand on Grab is also attributed to its viral video that highlights some real-life experiences of those who rely on superapps. The video, titled "Kwento Mo, Gawin Nating Totoo" garnered over 30 million views and 500,000 social engagement –  a reflection of its strong resonance with Filipino viewers. The online video, which was produced with award-winning creatives agency Gigil, illustrates how Grab serves as an effective partner in making things possible for every Filipino moment maker, helping them overcome challenges such as the need for instant gifts and last-minute planning.

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